Asthma is often considered a burden of wealthy countries.
However, asthma is a public health problem that is increasing with globalization and modernization. Although diagnoses may differ, symptoms are present across all regions of the world. Sociological, economic and educational differences play a large part in the lack of diagnoses in developing nations.
Despite being a burden to high-income countries, most asthma-related deaths occur in low to middle-income countries.
According to the American Academy of Allergy Asthma and Immunology, an estimated 300 million people worldwide suffer from asthma, with 250,000 annual deaths attributed to the disease.
However, there have not been reliable epidemiological studies to determine the magnitude of the disease in many developing countries.
Asthma is a difficult disease to tackle in developing countries. The limited data and the expense of the problem makes it difficult to diagnose. It typically takes two different asthma exacerbations less than six months apart for an individual to be officially diagnosed by a physician.
This can be troublesome for developing countries who may have as little as one physician for every 10,000 people. Rural locations can also have compliance and testing issues.
However, because the effects of asthma go hand-in-hand with the social determinants of health, impoverished countries are at a high risk for this “wealthy-nation-disease.” Increasing air pollution and rapid industrialization create ideal environments for asthma to thrive. Asthma is further complicated by poor access to medical services and high drug prices.
Chelsea Stone, a student at Drexel University’s School of Public Health, studies epidemiology and focuses on asthma in developing countries.
While Stone was conducting research in Haiti, she found that education was the biggest hurdle to treatment. Only half of the families surveyed in the Croix des Bouquets community knew or had heard of asthma, revealing a large gap in health education. Asthma surveys have to be worded in concise, culturally appropriate ways.
In other asthma studies, rates have varied from 3% to 30% depending on location and survey methods. Solomon, an older man, willingly discussed his asthma with Stone.
Asthma typically beings in early childhood, as it had with Solomon.
He explained that his symptoms are better than they were while living in New York City because of the climate. Solomon was educated on the disease, a significant factor in controlling asthma attacks. Since there wasn’t always medications available or access to the emergency department, Solomon used natural remedies, such as coconut oil, to help with asthma flare-ups.
Asthma education is a substantial part of controlling the disease and preventing asthma-related deaths. Since there is limited data on asthma in developing countries, there is little education as a result.
This lack of research generates an under-diagnosed and under-treated disease.
The burden imposed on individuals and families is restricting and socioeconomically hindering. The availability of modern medications can complicate treatment and management. Even if there is access to an emergency department, they may not be equipped with proper medication to control asthma.
Avoiding asthma triggers all together can also reduce the severity of asthma. Some argue that there is not enough education centered on asthma awareness and signs of these triggers. Asthma education and management should be taught not just at the community level, but also integrated into nation-wide health staff education.
– Maris Brummel
Sources: Elsvier, World Health Organization, NCBI
U.S. Involvement in Afghanistan Nears End
The roller coaster ride of U.S. involvement in Afghanistan continues to twist and turn even as it nears its end. If security issues and a Taliban insurgency are not put in check, the withdrawal of U.S. troops could cause getting off of that symbolic rollercoaster to be even bumpier and more dangerous than the rocky ride itself.
The Taliban, in the short term, are not expected to take over the country, Afghan security forces, standing at 350,000, greatly outnumber the current 84,000 international troops deployed in the region.
Even as international troops are deployed to less than one fifth of their present number, Afghan’s provincial capitals are mightily defended. The largest city in Afghanistan’s south, Kandahar, has seen attacks by insurgents drop in half since 2011 at the high point of influence by American troops.
So, what is there to worry about?
Impending elections and the vulnerability of small outlying outposts torment the collective conscious of Afghan civilians. Smaller districts experiencing a pullback of international troops have described in increase in attacks by the Taliban. Residents fear a takeover by these insurgent forces in the coming years of political transition and global extraction.
Wheat in some districts rose to numerous times its normal price as a result of roadblocks and other siege methods used by insurgents. In these cases, the Taliban has surrounded some towns and cut off supplies while prohibiting police and soldiers to access medical attention for simple injuries or illnesses, leaving them to die from preventable causes.
Upcoming elections mean Afghan president Hamid Karzai, accused of fraternizing with the Taliban enemy, will be stepping down. Fraud, corruption and security issues are not absent from the problems anticipated in the election process. It is possible to stop these complications from having substantial impact on the legitimacy of the election as a whole, yet there must be guidelines and rules to keep the situation in check.
It would be sophomoric to assume these rules would completely resolve extreme mistrust and conflict between candidates and their parties, and as such the international community has been advised to keep this in mind. The concept of an internationally mandated mediator is on the table, and could possibly ease tensions to some degree. Some even surmise that the election process may help advance peace talks with the Taliban.
Security issues with U.S. involvement in Afghanistan
U. S. involvement in Afghanistan has been, some may say, far too long. Reducing troop numbers and assistance levels is a necessary step to eventual withdrawal from the country.
Yet how much security remains necessary is under debate.
In order for a few NATO troops to remain in the country to advise and help administer the transitional process, Afghanistan and the U.S. need to sign a bilateral security agreement. Karzai is hesitant in this regard, having refused to sign the document multiple times.
Self sufficiency and independent governance in a secure and prosperous environment are among many hopeful goals the international community sets for Afghanistan’s future. These goals are not unachievable. It just may take some time, and some awareness of the country’s situation, to get there.
-Jaclyn Stutz
Sources: The New York Times
Photo: DC Clothesline
Protesters March in Solidarity for El Chapo
The bloody drug war in Mexico has been raging for over eight years now, resulting in the deaths of tens of thousands of cartel soldiers as well as innocent civilians. Recently, Joaquin Guzman, otherwise known as El Chapo, was caught by Mexican authorities; many protesters have displayed anger over his imprisonment.
Hundreds of these angry citizens marched in streets of Culiacan, located in the Sinaloa region of Mexico; the hub of the Sinaloa cartel. The protesters are angered by Guzman’s capture mainly because cartel activity provided jobs for many of the poor in the mountainous Sinaloa region. Signs among the crowd illustrated their anger. One said “We Want Chapo Free.”
Currently, El Chapo is awaiting possible extradition to the United States for trafficking activity linked to several major American cities.
The fallout from the loss of leadership within the Sinaloa cartel could threaten economic activity in the Sinaloa region as a whole; a sad reality in a region where 74% of its residents suffer from poverty. Despite the presence of mass poverty in the region, freshly painted houses dot the countryside, mainly from the work of the cartel foot soldiers.
The residents fear the possibility of hardship if they lose the support the drug trade provides to the agricultural sector of the region. The economic support by the drug trade felt in the region is typified by the mythical status El Chapo reached among the locals. He is viewed as a hero rather than a vicious murderer.
Some draw parallels to him and a 20th century Mexican folk hero by the name of Jesus Malverde, a bandit who shared his wealth with the poor of the region.
El Chapo’s future remains uncertain as he awaits possible extradition to the U.S. Leads provided by the cell phone of his assistant, Carlos Manuel Hoo Ramirez, after his capture, eventually led authorities to the Mazatlan region of Mexico, where Guzman was evading arrest.
Some experts fear severe fallout from the drug lord’s capture. There is a possibility of an increase in violence rather than a decrease. A bloody turf war is not out of the question for many. The end result could be something similar to the previous administration’s “Kingpin Strategy,” where the focus on killing cartel drug lords led to the splintering of cartels into smaller groups that relied on more sinister and violent strategies to maintain control of their respective regions.
The drug war just beyond the United States’ southern border is a tragedy unfolding before our eyes. The majority of drugs manufactured and shipped by the cartels cross over into U.S. territory to satisfy an insatiable appetite for drugs.
The U.S. must create new policy initiatives to address this problem. Such policy changes would curb demand of illicit drugs, which seems to be the only way to reduce the manufacture of drugs and the subsequent violence associated with the illicit drug industry.
– Zachary Lindberg
Sources: Los Angeles Times
Photo: Time
Julia Roberts Backs Clean Cookstoves Initiative
When people think of the needs of the hungry in the developing world, their supply of proper cookware is not always the first thing that comes to mind. More common are thoughts of the need for immediate food supplies and ways to promote agriculture. However, there is a definite need in the developing world for proper cookware. Estimates say three billion people around the world rely on open-air stoves, an inefficient and sometimes dangerous way of cooking food.
The Global Alliance for Clean Cookstoves was organized in 2010 by then-Secretary of State Hilary Clinton and the United Nations Foundation to raise awareness about the challenges that so many face in cooking their food from open-air flames. In 2011, Julia Roberts joined the Alliance as a global ambassador and became a key spokesperson for the group. In a statement soon after her decision, she said, “I was inspired to join the Global Alliance for Clean Cookstoves because its core mission is saving lives – especially children’s lives.”
It is believed that two million people a year are killed due to the smoke coming from the cooking done on unclean cookstoves. Up to a million of those killed are children. In the necessity for parents to provide for their children they inadvertently put them at risk. This shows the necessity for governments in the developed world to step in, and shows the necessity of groups like the Borgen Project to encourage this type of support.
Fires cooked over open-air flames take the terrible human toll that have resulted in the millions of deaths around the world. They also take a toll on the environment, raising concerns about the future of humans on this planet. In order to supply these open-air flames, the people using them are contributing to the global deforestation problem. The flames from the stoves, just as they release carcinogens that can harm the cooks, can also release dangerous greenhouse gases that harm the environment. Studies have shown that fires contribute to emissions of methane, carbon monoxide and black carbon.
The goal of the Global Alliance for Clean Cookstoves is to change the landscape of cooking in the developing world by 2020. Goals have been set to establish 100 million clean stoves by that year. Julia Roberts describes the “effective solutions, which can save lives, improve livelihoods… and combat climate change.”
This is a fight worth taking up, one that could have large impacts on the global stage. With more efficient stoves, the health costs spent combating smoke-related diseases could be used towards the upkeep of a productive family. As more families have these funds freed up, a significant impact on the global economy could follow.
Human lives being lost in the search for a good meal should not be the case anywhere in the world. The meals people cook everyday at home are an unheralded luxury we enjoy. If citizens take the time at every meal to think of how they can make it easier for those abroad to healthily enjoy their meals, it may contribute to a global effort to save lives.
– Eric Gustafsson
Sources: Kiva, Clean Cookstoves, Guardian, PBS
Photo: TV Guide
Land Grabbing in Ethiopia Threatens Native Population
Natives of Ethiopia’s Omo River Valley are having their way of life threatened by state-run land grabbing projects designed to develop the area. The valley consists of the traditional lands of the Bodi tribe, which is being forced into government-run villages. These natives have no one to help them; the government’s wants only destroy their land.
Much of the development is being allocated to state-run sugar plantations. In the last 15 months, most of the tribe’s traditional lands have been wiped out. The repercussions of the government’s move will likely affect more than just the 7,000 members of the Bodi tribe.
The development consists of the construction of not only sugar plantations, but a large dam within the Omo River basin. The construction of the dam is projected to be the most devastating of the government projects. It will take the majority of the water present in the river basin with the potential to affect over 500,000 Ethiopians.
No social impact studies were done prior to the implementation of the project, the consent of the tribes occupying the river valley was not obtained and absolutely no one has received any type of compensation for the hardship endured by the forced relocation.
The dam, named Gibe III, will be responsible for adjusting river flows to aid commercial agriculture in the valley. Some believe that this will cause a severe shortage within neighboring bodies of water.
Lake Turkana is situated nearby and is expected to experience a severe drop in its water level. Some are expecting the further development of sugar plantations to result in a water level drop of 16 to 22 meters.
Due to the project’s controversial nature, it has failed to receive funding from many institutions outside of Ethiopia. The World Bank, African Development Bank and the European Investment Bank all decided not to fund the project. However, China’s Industrial and Commercial Bank (ICBC) has come through to provide funds.
Sadly, the development of the Omo River Valley is just a footnote in the long list of human rights abuses the Ethiopian government has inflicted upon its people. The government routinely makes a sham out of its “democracy” with one party winning elections time and time again despite the presence of other political parties.
Criticism of the government is routinely punished. Many journalists have been tossed in jail for simply highlighting government abuses. One journalist, Eskinder Nega, received an 18 year jail sentence for criticizing the government. There are also frequent crackdowns against the Muslim minority who have peacefully protested for the freedom to worship.
There does not seem to be much the average Ethiopian can do to evade the impact of this land grabbing development project. Barring intervention by diplomatic forces outside, the Chinese-backed development project will go on as planned and thousands of innocents will suffer for it.
– Zachary Lindberg
Sources: The Huffington Post, Human Rights Watch
Photo: Any Uak Media
Chinese Civilian Brings Lawsuit over Smog
China has been a major manufacturer for quite some time now and the environmental consequences have been laid bare for all to see. Lacking environmental regimes with any real teeth, the Chinese have painted themselves into a pollution filled corner.
This week has some of the worst smog on record in China, and many of its citizens have had enough. For the first time ever, a Chinese citizen has brought a lawsuit against the Chinese government for its ineffective and halfhearted strategies on controlling pollution.
Li Guixin, a resident of Shijazhuang in the Hebei province, filed the lawsuit this week in response to the crippling smog.
The complaint filed simply asks the government to “perform its duty to control air pollution according to the law”. Guixin also seeks compensation for those who have suffered under the pollution.
Having to accommodate his life around the pollution, Guixin owns multiple face masks and an air purifier. Unwilling to unnecessarily expose himself to harsh environment, he has bought a treadmill so he may exercise inside.
The Chinese government has various investments in clean air projects, but it has failed to make a dent in the smog. It has also given power to the courts to prosecute environmental offenders, but normally the courts lack follow through in this regard.
The lawsuit comes on the heels of smog engulfing the entirety of Beijing. Hebei, a large industrial hub known for steel manufacturing, is largely considered the culprit.
Many companies in Beijing have stopped production to help reduce the amount of smog.
Chief among many concerns is the detriment that pollution places on one’s health. Many agree long exposure to pollution consisting of particulate matter can lead to lung cancer.
In fact, environmental researchers have determined that the amount of pollution around Beijing measures approximately 400 PM 2.5. This means that 400 particulates 2.5 microns or greater are present per cubic meter of air. To put it in perspective, the World Health Organization recommends one’s exposure to remain within 25 PM 2.5 per 24 hours.
Exposure to extreme pollution has become such a frequent occurrence in Chinese life that the International School of Beijing has built domes over its outdoor play areas in order to reduce the possibility of children breathing the harsh air. Construction of the domes have cost up to $5 million.
The Chinese government has put out a statement claiming the cause of the pollution can be traced to weather conditions that proved conducive to smog and a large increase in the use of firecrackers. The Chinese New Year was celebrated earlier this month.
Whatever the true cause, the unusual amount of pollution demands serious attention from authorities. Beijing’s mayor has pledged what amounts to $124.6 billion to improve the air quality within the city.
–Zachary Lindberg
Sources: Reuters, CNN
Photo: Policy Mic
Qatar Migrant Workers Subject to Slave-like Conditions
DOHA, Qatar— Human rights investigations into Qatar have revealed that the 2022 site for the FIFA World Cup are host to some of the worst labor exploitation cases on the planet. Hundreds of foreign workers in Qatar have died working on construction sites with slave-like conditions, invoking a public relations disaster for the nation.
Currently, Qatar employs foreign labor from countries such as Nepal, India, Bangladesh and Sri Lanka. Nepalese deaths have been particularly striking as they make up over 20% of Qatar’s migrant workforce. Since Qatar’s preparation for the 2022 World Cup, over 400 migrant workers from Nepal have died on construction grounds and in the past two years, over 450 Indian workers have died as well.
Without radical changes made to Qatar’s current migrant labor system, the death toll is expected to rise up to 4,000 by the time the 2022 World Cup is underway.
Regarding the labor violations, reports indicate that safety and health standards are very poor for migrant workers in Qatar. Some complained they were not issued construction helmets onsite, causing hundreds of workers to endure injuries.
Moreover, “researchers also found migrant workers living in squalid, overcrowded accommodation with no air-conditioning and overflowing sewage. Several camps lacked power and researchers found one large group of men living without running water.”
However, the labor violations in Qatar are not only confined to World Cup development sites. In September of 2013, the United Nations condemned Qatar for employing forced labor and undermining an international convention banning the practice.
The slave-state allegations continue beyond construction workers and extend to foreign maids and cleaners as well. So far, many have complained that they have been “deprived of passports, wages, days off, holidays and freedom to move jobs.” Female workers have also noted additional counts of sexual abuse and harassment.
With international pressure and criticism regarding human rights and labor violations within Qatar, the government has stated that it is reviewing its migrant labor system. Of the many flawed policies within the system, the kafala sponsorship system is one of the most heavily criticized. Under the rule, workers are unable to leave the country or change jobs without the permission of their employers. Such policies reflect a modern day slave system in which up to 21 million people across the globe are affected.
Thus far, Qatar’s bid for the 2022 World Cup has been riddled with controversy with mass cases of labor exploitation occurring. Many organizations have also condemned Qatar for not doing enough to address the problems faced by migrant workers. Ultimately, the problem is a human rights issue. As stated previously, the death toll may rise into the thousands by the time the World Cup begins, presenting significant concern for the migrant labor workforce in Qatar.
– Jugal Patel
Sources: The Guardian, RT, The Guardian
Photo: Equal Times
Poverty and Hunger in Swaziland
Swaziland is considered a low-income to middle-income nation. However, over 50% of the population lives below the national poverty line and makes less than 2 dollars per day.
Weather conditions contribute to the impoverished conditions. Droughts and flooding have caused years of food shortages and an increase in food prices. Maize, which is Swaziland’s main export, exceeded 100,000 tons 10 years ago and is now harvested at a rate of 70,000 tons. Weather, disease and unorganized food management programs are partly to blame for the plummet.
Health complications play a vital role in unsuccessful food productivity. For instance, Swaziland holds the highest rate of HIV/AIDS and Tuberculosis in the world. Nearly half of all women are HIV positive, along with over 80% of tuberculosis patients. With such high prevalence rates of HIV, the number of orphaned children is well over 200,000. Sadly this number will jump by over 50,000 by 2015.
Stunting causes numerous health and work related problems for the population, as well. Roughly 31% of children and over 40% of adults are stunted.
All of these health issues contribute not only to high mortality rates but a poor economy. Reports show adults who are stunted miss more work days and are less productive then non stunted individuals. Stunted individuals have more health problems and are more sickly. Education is also affected by the effects of undernourishment.
Many individuals end up dropping out of school and/or repeat coursework. Therefore workers required to use critical thinking or reasoning skills often provide low productivity. According to “the Cost of Africa Study,” Swaziland loses 783 million per year due to hunger-related illnesses.
Many blame the poverty-related conditions and hunger on the Swaziland government. The king’s lavish lifestyle reportedly depleted funds meant for the starving Swazi people. Reportedly, the king also enjoys 13 palaces, a private jet and luxury cars. He is quoted saying to the starving people that “hard work and prayer” will bring you out of poverty. He says this while the plans to tear down a school for a remolding project for one of his palaces is in the works.
Swaziland is a small landlocked country surrounded by South Africa and Mozambique. Its population, which reigns in at just over one million, is ruled by King Mswati III, one of the last absolute monarchies in the world. Many people believe that hunger, disease and malnutrition would decline if Swaziland became more of a democracy. Mswati does not support democratic transition, however.
– Amy Robinson
Sources: World Food Programme, All Africa, WFP
Photo: Development Diaries
Asthma in Developing Countries
Asthma is often considered a burden of wealthy countries.
However, asthma is a public health problem that is increasing with globalization and modernization. Although diagnoses may differ, symptoms are present across all regions of the world. Sociological, economic and educational differences play a large part in the lack of diagnoses in developing nations.
Despite being a burden to high-income countries, most asthma-related deaths occur in low to middle-income countries.
According to the American Academy of Allergy Asthma and Immunology, an estimated 300 million people worldwide suffer from asthma, with 250,000 annual deaths attributed to the disease.
However, there have not been reliable epidemiological studies to determine the magnitude of the disease in many developing countries.
Asthma is a difficult disease to tackle in developing countries. The limited data and the expense of the problem makes it difficult to diagnose. It typically takes two different asthma exacerbations less than six months apart for an individual to be officially diagnosed by a physician.
This can be troublesome for developing countries who may have as little as one physician for every 10,000 people. Rural locations can also have compliance and testing issues.
However, because the effects of asthma go hand-in-hand with the social determinants of health, impoverished countries are at a high risk for this “wealthy-nation-disease.” Increasing air pollution and rapid industrialization create ideal environments for asthma to thrive. Asthma is further complicated by poor access to medical services and high drug prices.
Chelsea Stone, a student at Drexel University’s School of Public Health, studies epidemiology and focuses on asthma in developing countries.
While Stone was conducting research in Haiti, she found that education was the biggest hurdle to treatment. Only half of the families surveyed in the Croix des Bouquets community knew or had heard of asthma, revealing a large gap in health education. Asthma surveys have to be worded in concise, culturally appropriate ways.
In other asthma studies, rates have varied from 3% to 30% depending on location and survey methods. Solomon, an older man, willingly discussed his asthma with Stone.
Asthma typically beings in early childhood, as it had with Solomon.
He explained that his symptoms are better than they were while living in New York City because of the climate. Solomon was educated on the disease, a significant factor in controlling asthma attacks. Since there wasn’t always medications available or access to the emergency department, Solomon used natural remedies, such as coconut oil, to help with asthma flare-ups.
Asthma education is a substantial part of controlling the disease and preventing asthma-related deaths. Since there is limited data on asthma in developing countries, there is little education as a result.
This lack of research generates an under-diagnosed and under-treated disease.
The burden imposed on individuals and families is restricting and socioeconomically hindering. The availability of modern medications can complicate treatment and management. Even if there is access to an emergency department, they may not be equipped with proper medication to control asthma.
Avoiding asthma triggers all together can also reduce the severity of asthma. Some argue that there is not enough education centered on asthma awareness and signs of these triggers. Asthma education and management should be taught not just at the community level, but also integrated into nation-wide health staff education.
– Maris Brummel
Sources: Elsvier, World Health Organization, NCBI
GFIA 2014: Innovations in Agriculture
Global populations are expected to eclipse the 8 billion mark by 2030. This will place an enormous strain on the global agriculture production and supply chain. The World Bank estimates that the rise in population will create a 50% increase in the demand for food. The world is in desperate need of innovative solutions in the agricultural sector in order to move into the future while raising approximately 870 million people out of hunger. The Global Forum for Innovations in Agriculture (GFIA) is hoping to do just that. The forum, held in Abu Dhabi from Feb. 3 to Feb. 5 2014, highlighted over 30 agricultural solutions from leading entrepreneurs and start-up companies. The forum hosted 150 speakers from 28 countries, including Bill Gates. Gates addressed the crowds via VideoLink to incite the urgency of unleashing innovation in agriculture. Here are some noteworthy presentations from this year’s GFIA: Accordion Photobioreactor: Developed by University of Arizona, this instrument is used to grow green microalgae, which can be engineered to produce biofuels as an alternative to petroleum based fuels. The photobioreactor resembles an accordion-like frame and is built with flexible plastics that help keep costs low. Automated Weather Protector: This innovation uses an automated roofing system to enclose hectares of fields in minutes. The system is controlled by a weather monitoring station that analyzes temperature, wind, rain, and barometric pressure to protect crops against the hazardous elements of nature. Crop yields in environments prone to extreme weather can increase by up to 50%. The roofing also protects crops during extreme heat, reducing water usage. 3-D Modeling of Crops: Development in spatial sensor technology is providing farmers with data on crop and environmental factors. The sensors allow the farmers to quantify the spatial variability of their crops in order to manage their farms efficiently. Farmers can see which plant yields best results under certain spatial, soil, and environmental conditions. Water Saving Foam: When the foam is mixed with soil as a substrate, or used on its own in a hydroponic environment, it slowly discharges the absorbed water content in amounts just enough to irrigate plants with hardly any wastage. The foam prevents excessive water run-off, reduces wastage and contributes to efficient water utilization. The foam can be used in landscaping as well as hydroponic gardens. Although many of the ideas presented at GFIA 2014 are in their early stages, they are rudimentary examples of what we can hope to achieve if we continue to focus globally on sustainable agriculture. – Sunny Bhatt Sources: GFIA, World Food Programme, Khaleej Times Photo: Wn.com
The Brand Idea
Why should charities have a brand? Reading “The Brand Idea: Managing Nonprofit Brands With Integrity, Democracy and Affinity” by Nathalie Laidler-Kylander and Julia Shepard Stenzel may give audiences an answer. An interview with the author details the importance branding brings to the non-profit game.
Misconceptions about nonprofit organizations are that every one of them is basically doing the same thing: helping people in need. In the for-profit world, companies gain market share (customers) using their brand identity to differentiate themselves from their competition. The “Brand Idea” book explains why charity organizations should start taking the branding route as well. A brand identity explains what value the company has and expresses their intent and image to potential donors and partners.
People who associate with similar ideals and beliefs are more likely to work with a nonprofit organization whose brand also communicates those things. Connecting the brand to the mission and central beliefs of the foundation are vital to a successful brand identity. Creating value and raising awareness about the work being done by a non-profit group is part of what makes a brand strategy ideal.
Attracting new donors through brand strategy involves everyone in the giving process and bonds those who donate through a sense of community and affinity. The sense of belonging to an organization and having a real impact on the lives of those in need generates a true sense of accomplishment and builds favorable perceptions of the organization through which the donations were done.
Nathalie Laidler-Kylander talks about The Girl Effect, a program-oriented foundation started by Nike. The Girl Effect involves getting contributions from governments and other philanthropies towards initiatives that benefit girls. The author, quoted on philanthropy.com says, “by developing specific programs that keep them in school and delay the onset of marriage and childbirth, it can have a significant impact on intergenerational poverty.”
The point of branding a nonprofit is to help get support for their specific goals and the best way to do that is to use a brand so donors and business allies can align their values with the foundation. Considering the technology available today and social media outlets, creating a brand and spreading the word is relatively inexpensive. Benefits of a strong brand name and following can reach far beyond the borders of the nonprofit headquarters and amplify tangible improvements to those they are trying to help.
– Kaitlin Sutherby
Sources: The Chronicle of Philanthropy , Nonprofit Brand Idea, Barnes and Noble
Photo: Personify Corp