As Corporate Social Responsibility (CSR) grows, wouldn’t it be great if consumers could have clear indicators of which companies and products were part of this beneficial social movement? There is – B Corp Certification. A concept introduced five years ago, B Corp is “like the Fair Trade label but for a whole company, not just a bag of coffee,” said co-founder Jay Coen Gilbert.
The organization certifies companies once they have met standards of social and environmental performance and have changed their bylaws to take into account the impact of their decisions on the environment, community, and employees. “Increasingly there are businesses that want to create value for all their stakeholders, not just their shareholders,” said Andrew Kassoy, another of B Corp’s founders. “These companies are competing not just to be the best in the world, but best for the world.”
About 650 companies have embraced the status so far, including Patagonia, Etsy, and most recently Ben & Jerry’s, one of the original socially driven companies (now owned by Unilever). Mr. Kassoy called Ben & Jerry’s news a “big deal,” and hoped Unilever’s decision to pursue B Corp certification would “influence other multinationals” to do the same.
David Griswold, the founder of Sustainable Harvest, a Portland-based coffee importer, knew from the beginning that he wanted to start a project to help others. But he also saw challenges to the success of starting a non-profit – not being able to “reach scale.” They needed significant investment from the beginning to accomplish their mission, and they needed money to grow. “It was only when my company grew, and I began to reinvest my earnings in coffee communities abroad, that I saw I could really make a difference.” He said he felt that a for-profit business would work best for his goals.
B Corp certification helps with giving “legitimacy” to for-profit businesses that want to prove their moral sincerity, especially when trying to partner with non-profit foundations to increase their community development. It also helps explain to investors why they operate as they do to secure more capital, and allows consumers to make educated buying choices.
Devin Hibbard, a B Corp supporter and owner of Beads For Life – a non-profit that operates “very much” like a business, says, in the end “it’s all about poverty eradication” through commerce.
– Mary Purcell
Source: The New York Times
Video: You Tube
Challenge: Live Below the Line for 5 days
Individuals are challenged to feed themselves for five days on $1.50 per day to stand in solidarity with those around the world who live in extreme poverty. The number of $1.50 was chosen because it is the current equivalent to define those living in extreme poverty as set by the World Bank. And while some argue $1.50 goes farther in developing countries, that number also includes those living in extreme poverty in developed nations such as the US. For those in extreme poverty, $1.50 goes towards more than just-food. It funds housing, health, education, food, transport, and all other household expenses.
Live Below the Line partners with several organizations fighting global poverty on the ground and encourages participants who take the challenge to raise funds for one of those organizations during the 5-day experience. It is an initiative out of the Global Poverty Project which educates and activates citizens to become engaged in the movement to end extreme poverty.
The 2013 challenge runs from April 29th to May 3rd. Individuals are allowed a total of $7.50 to feed themselves for five days. Groups can get together to purchase food for the week, but they must ensure their daily meals still only equal $1.50. To find out more, check out the website Live Below the Line.
– Amanda Kloeppel
Source: Live Below the Line
Leslie Dodson: Her TED Talk on Do Not Misrepresent Africa
Leslie Dodson has reported throughout the world for Reuters, NBC and CNN, among others. She has worked extensively in South America covering politics, economics, and international finance organizations.
In her TED Talk, she talks about how to present stories objectively and fairly to the rest of the world when we get information from Africa and how important that is. At the end of her talk, she stressed, “Africa is not a country, it is a continent with 54 countries”.
– Caiqing Jin(Kelly)
Source:TED Talk
Photo:TED
B Corp Certification for Socially-Responsible Businesses
The organization certifies companies once they have met standards of social and environmental performance and have changed their bylaws to take into account the impact of their decisions on the environment, community, and employees. “Increasingly there are businesses that want to create value for all their stakeholders, not just their shareholders,” said Andrew Kassoy, another of B Corp’s founders. “These companies are competing not just to be the best in the world, but best for the world.”
About 650 companies have embraced the status so far, including Patagonia, Etsy, and most recently Ben & Jerry’s, one of the original socially driven companies (now owned by Unilever). Mr. Kassoy called Ben & Jerry’s news a “big deal,” and hoped Unilever’s decision to pursue B Corp certification would “influence other multinationals” to do the same.
David Griswold, the founder of Sustainable Harvest, a Portland-based coffee importer, knew from the beginning that he wanted to start a project to help others. But he also saw challenges to the success of starting a non-profit – not being able to “reach scale.” They needed significant investment from the beginning to accomplish their mission, and they needed money to grow. “It was only when my company grew, and I began to reinvest my earnings in coffee communities abroad, that I saw I could really make a difference.” He said he felt that a for-profit business would work best for his goals.
B Corp certification helps with giving “legitimacy” to for-profit businesses that want to prove their moral sincerity, especially when trying to partner with non-profit foundations to increase their community development. It also helps explain to investors why they operate as they do to secure more capital, and allows consumers to make educated buying choices.
Devin Hibbard, a B Corp supporter and owner of Beads For Life – a non-profit that operates “very much” like a business, says, in the end “it’s all about poverty eradication” through commerce.
– Mary Purcell
Source: The New York Times
Video: You Tube
3 Ways That Slacktivism Promotes Social Change
The cynicism implied in the word slacktivism, which describes a lazy form of activism requiring little commitment of the participant and having almost no effect on policy and social issues, has been pushed to the forefront of public discourse lately. A recent phenomenon, this social-media led, tech-savy means of expressing one’s support for causes such as gay rights or ending modern slavery has been felt through the relatively safe confines of Facebook, Twitter, and university assembly quads. But does the slacktivist form of activism work better than the more traditional methods involving protests, writing congressional leaders, and fundraising? Yes and no, as the following describes three ways that slacktivism promotes social change.
1. It raises awareness – One of the more obvious ways that slacktivism promotes social change is through its exposure to social issues to huge audiences that were once limited by geographic location and means of communication. For those Facebook and Twitter users that have vast amounts of friends and followers, the switching of one’s profile picture to a red equal sign, for example, will no doubt generate questions by others who are curious as to why so many of their friends are changing their profiles on a given day. Through the vehicle of social media, a single individual is able to reach huge numbers of people with simply the click of a mouse and can raise awareness of a social issue almost instantaneously.
2. It allows everyone to participate – Unlike the traditional forms of activism that require a certain amount of interpersonal skills and economic commitments, slacktivism promotes social change by allowing everyone to participate in the movement. The current economic situation non-withstanding; most university students eager to participate have – at best – meager financial resources available to help fund an organization. By limiting the barriers of entry and participation in causes committed to social change, everyone who simply marks their hand with a red x feels that they are helping to fight slavery worldwide.
3. It leads to high-risk activism – Street protests, donor fundraising, and political volunteerism referred to as “high-risk” forms of activism are still instrumental tools of effecting social change. However, for those individuals who have had little to no experience in the traditional forms of activism, slacktivism helps people take the first steps towards larger civic engagement and global awareness. Individuals changing their profile picture on Facebook today may be serving as a board member for multi-national non-profits tomorrow, as slacktivism promotes social change in its ability to allow everyone to get their feet wet as a social media activist. And by combining the huge influence of social media along with good old fashioned congressional letter writing and fundraising, The Borgen Project has positioned itself to utilize the best of both worlds.
– Brian Turner
Source: CNN
Photo: Trendhunter
How USAID Is Helping Ethiopian Farmers
This project has been designed to increase the availability of affordable and nutritious food in Ethiopia as well as increase the competitiveness of Ethiopia’s food processing sector. This sector of Ethiopia’s economy is one of the oldest industries in Ethiopia.
Among the goals of this project, supplying Ethiopia with wheat processing and milling to increase quality management and meet national standards remains tantamount. The African Alliance for Food Processing works with food companies and food industry associations to attain this goal and to expand market access for smallholder Ethiopian farmers.
The effect of providing Ethiopia with this type of aid is two-fold. It helps support local industry and reinforces the push to grow Ethiopia’s economy as a whole. It also enables local food processors to provide quality and healthy food which can be sold at a lower price since it’s locally produced.
Another benefit of the African Alliance for Food Processing is that it falls in line with USAID’s push to lower foreign worker occupation in impoverished countries. By providing Ethiopia with information, USAID enables Ethiopian residents to solve their own economic difficulties making the workers more accountable and the results more satisfying.
– Pete Grapentien
Photo Source Flickr
“Kick-Off” With A Day Without Shoes
April 9 marked Aurora University’s second annual “A Day Without Shoes,” which is a day to spread global poverty awareness. Faculty and students took off their shoes and embraced the significance of the day. The day started off with a simulated dinner, called the “Interactive Hunger Banquet,” where 50 participants were divided and put into groups based on their income level. The Director of Student Leadership at the university expressed how this day allows participants to recognize global economic issues by experiencing them firsthand.
Global poverty affects almost half of the world’s population, and many cannot afford a pair of shoes, let alone afford basic needs. Not wearing some form of shoe may lead to “infection and soil-transmitted diseases that could easily have been prevented.”
In addition to being barefoot for the day, participants engaged in a “Make Your Own Shoes Workshop” where they learned how to construct “makeshift” shoes. The university also had a shoe drive that managed to successfully collect over 1,000 pairs which were then donated to local and international organizations.
– Leen Abdallah
Source: Aurora News
Photo: Google
Kellogg Commits to Create Brighter Futures
Breakfast giant Kellogg is committed to creating brighter futures for global citizens and outlines plans to accomplish that goal in its 5th Annual Global Corporate Responsibility Report. W.K. Kellogg aspired to not only create breakfast cereal but to improve people’s lives through food and philanthropy. Each year, Kellogg highlights their efforts at creating brighter futures through their Global Corporate Responsibility report. This report outlines Kellogg’s efforts aimed at the marketplace, workplace, environment, and community, as well as their global efforts to fight world hunger.
Breakfasts for Better Days is Kellogg’s global hunger initiative. According to the report, 1 in 8 people around the world face food insecurity each day. Through Kellogg and Kellogg’s Corporate Citizenship Fund, the company has committed to donating 1 billion servings of cereal and snacks to children and families in need by 2016. Breakfast is what they do best and by providing servings of breakfast to children around the world, Kellogg is playing a role in fighting global hunger worldwide.
In addition to the work being done to fight global hunger, Kellogg is also committed to reducing water use and waste to landfill in their plants. The UK plant was able to reduce its water use by 26% in 2012. They have launched new products with higher fiber, protein, and nutritional content and will continue to create food that is healthy to improve the health of all citizens. Lastly, to further promote breakfast and hunger relief programs, Kellogg’ has donated $52+ million in cash and products to organizations worldwide.
Kellogg is committed to being socially and fiscally responsible in the world of business and it is striving to use its platform as a breakfast manufacturer to fight global hunger and improve the lives of global citizens. The full report is available here. Kellogg will make a one-time donation of up to $10,000 to the Global FoodBanking Network for every person who provides feedback on the report. Simply send an email by Nov 1, 2013, to corporateresponsibility@kellogg.com.
Check out the report and send an email. It’s an easy way to contribute to the cause through advocacy and involvement and encourage businesses to continue to fight global hunger.
– Amanda Kloeppel
Source: Wall Street Journal
Photo: Kellogg
Most Generous Donor Countries
The Organization of Economic Cooperation and Development has released their list of the world’s most generous countries in terms of granting foreign aid. The list is topped by European countries, even though the amount of international giving among European Union member countries has continued to fall for the past three years.
The countries are listed by the highest percentage of aid given compared to each country’s Gross National Income (GNI). The most generous countries on the list are Luxembourg, Sweden, Norway, Denmark, and The Netherlands. Luxembourg was easily the most generous, giving 1% of the country’s GNI. Switzerland and France tied for tenth place, each giving 0.45% of their GNIs.
The United States did not even come close to being placed in the list of the top ten. The United States gave only 0.2% of our GNI in the past year. One of the common misconceptions about U.S. foreign aid is that we give a massive amount of foreign aid. This list of top donor countries shows how untrue that is. With less than 1% of the U.S. federal budget set aside for international aid and development we, as a country, could certainly do better and make a bigger, more positive, difference in the world.
– Kevin Sullivan
Source: 24/7 Wall St.
Source: CRW Flags
International Cooperation: UAE and UK
The Minister of Development and International Co-operation (UAE), Lubna Al Qasimi, met with the Chief Minister of Island of Jersey, Senator Ian Gorst yesterday. The purpose of the meeting was to discuss international developmental and humanitarian actions and to boost cooperation between the United Arab Emirates and the United Kingdom. According to Shaikha Lubna, the UAE is trying to “align their points of view, in order to enhance the development and humanitarian efforts globally in the underprivileged countries.”
The contributions made by the UAE has allowed it to advance its rank globally in its achievement of developmental and humanitarian aid; thus, the UAE’s acquirement of the 16th rank pushes donors to raise their efforts in supporting developing countries. Senator Ian Gorst examined the “potential cooperation opportunities with UAE” and highlighted the projects and the mechanisms as to how these international development programs will be handled. The Senator went on to commend the UAE’s expertise in international development and the humanitarian standpoint. He applauded the successful efforts of the UAE in delivering aid and assistance to “affected people of man-made crises, such as in wars, food deficiencies, drought, poverty, in accordance with the directions and estimations of the international institutions.”
– Leen Abdallah
Source: Khaleej Times
Photo: UAE Interact
M-Farm: Mobile Farming in Kenya
The SMS revolution seems to have been a product of the earlier decades of the mobile phone industry. In many developing countries however, its use has gone far beyond sending a simple text message or smiley face. M-Farm is a company that offers Kenyan farmers quick and cheap access to real time prices for different crops.
Why M-Farm is so revolutionary is because it eliminates the middlemen whose selective naming of prices usually leaves the farmers shorthanded. M-Farm uses the prices put out by the Ministry of Agriculture as well as the going rates in five different markets throughout Kenya to create a collective list of prices. By texting their name, location, and crop name to 3555, farmers first see the going rates and can then select to sell their own crops on the M-Farm market. Not only can farmers see the prices for crops but also gain access to a competitive market for farming supplies.
The company also publishes graphs that illustrate trends for different crops, blogs, and articles regarding different farming techniques and practices, and creates an online and mobile community for farmers to communicate with one another to share ideas and experiences.
It may come as a surprise to many but cell phone use even in a developing country such as Kenya is widespread. Although one may not see Apple iPhones or Android phones in the hands of an average Kenyan, software and apps such as M-Farm are so successful because they do not require internet access. Communication is established through text messaging and this free service will expand Kenya’s agricultural market and economy.
– Deena Dulgerian
Source: M-Farm