Albinism in Tanzania
Albinism, a rare congenital disorder that presents itself in the form of a partial or complete absence of melanin production, results in pigment-less eyes, hair and skin. An estimated 1 in every 17,000 to 20,000 people in North America and Europe live with albinism. However, cases of albinism in Tanzania and the African continent, with 1 in every 5,000 to 15,000 people, appear with more prevalence.

The majority of cases are seen in the East African country of Tanzania. Under the Same Sun (UTSS), an organization committed to assuring the rights of people with albinism, report a prevalence of 1 in 1,400 cases of albinism and 1 in 19 cases of carriers, meaning there are over 33,000 persons with albinism in Tanzania alone.

This population lives under constant threat, as people with albinism face slaughter and dismemberment. Their body parts, suspected to bring luck or riches, are used in witchcraft. A full “set” of body parts, four limbs, genitals, ears, tongue and nose, can bring the seller upwards of $75,000 in the black market.

There have been eight reported cases of mutilation in Tanzania since autumn 2015. More than 200 similar cases were reported to the United Nations from 2000 to 2013.

In a May 13, 2015 interview with The Guardian, Don Sawatzky, director of operations at UTSS, states that no one really knows the exact source of these killings. Since the documentation was not as historically prevalent in Africa. However, many still connect the rise in deaths to the 2015 elections, placing blame on politicians who allegedly seek out “seers” who use albino body parts to predict the future. Others point to the rise in food prices as the cause, leaving many desperate to make money with no regard for consequence.

Recent collaborative efforts between the Tanzanian government, civil society and nongovernmental organizations have proved beneficial. The community’s perception of people with albinism is slowly changing. Additionally, cases in which people with albinism were killed are now being taken seriously, and the government has begun to prosecute and convict those responsible.

At the community level, these changes will not come about easily, but with the international community’s backing and advocacy, this shift in perception has greater potential.

On June 13, 2013, the United Nations adopted the first resolution in its history on albinism, guaranteeing the rights and acknowledging the plight and discrimination of those who live with albinism. More recently, with the help of UTSS, the United Nations welcomed the observance of June 13 as International Albinism Awareness Day to be celebrated for the first time in 2015.

Many remain hopeful that violence against people with albinism will one day be nonexistent. Prince Zeid Ra’ad Al Hussein, the current United Nations High Commissioner for Human Rights, affirmed that “people with albinism are just as deserving of dignity as every other human being.” He adds, “They have the right to live free from discrimination, deprivation and fear.”

– Jaime Longoria

Sources: The Guardian, Washington Post
Photo: The Telegraph

Watsi
What do a Kenyan mother of four, a Cambodian grandfather and an eight-year-old Tanzanian boy have in common?

Each is having their treatment funded, and their life changed, on Watsi.

Watsi describes itself as “a global crowdfunding platform that enables anyone to donate as little as $5 to directly fund life-changing healthcare for people around the world.” By using the crowdfunding model to fund healthcare for those in need, Watsi allows people around the world to change the lives of individuals.

The operations funded by Watsi tend to be one-time operations with relatively high rates of success. Procedures range from repairing 63-year-old Alice’s ankle fracture to treating four-year-old Veronica’s hydrocephalus. Each of these procedures brings crowdfunded healthcare to the developing world.

Along with supporters for individual patients, Watsi has attracted many major supporters toward its general goal. Rotten Tomatoes CEO Joe Greenstein, Kholsa Ventures co-founder Vinod Kholsa and many others have supported the goal of crowdfunding the healthcare of the global poor. Changing lives through funding health, it seems, is a goal that unites both large-scale funders and the various microfinancers who have decided to assist patients through funding.

In addition to providing a platform where people can change lives for as little as $5, Watsi is also devoted to transparency, distancing itself from the criticisms that other micro-lending platforms often face. In an interview with The New York Times, Watsi founder Chase Adam described transparency as benefiting both donors and the organization, claiming that “by being transparent, we’re actually crowdsourcing a lot of our work.” The organization describes itself as “radically transparent” and provides access to a Google document on its website, which displays financial data, details on individual patients and partners, and various other pieces of information that give crowdsourcers background on the platform. In the Internet age, where skepticism reigns supreme, this is an important step for nonprofits.

The power to crowdfund healthcare around the world is an amazing reality in the technological age. It creates a personal connection between charitable individuals and the poor and sick, and changes live for those without a voice on the global stage. Additionally, it puts a face to the many lives changed by global charity. By taking advantage of the crowdfunding model to promote healthcare, Watsi both innovates and changes lives, allowing the platform to become a new and powerful voice for the global poor.

– Haley Luce

Sources: Watsi 1, Watsi 2, Watsi 3, New York Times, Tech Crunch
Photo: CrunchBase

Education_for_the_World
Education empowers individuals and gives them a chance to escape poverty. This idea is so accepted and powerful that one of the United Nations Millennium Development Goals (MDGs) calls to “Achieve Universal Primary Education.”

However, what is next for those who have achieved primary education? If a person has a primary or even secondary education, are there resources to allow that individual to obtain a higher education?

Often, a young adult may desire a higher education but find that their financial situation will keep them from achieving a traditional higher education without substantial scholarships. Possibly, they are too geographically far from a traditional university or need to work to contribute to the household income.

Fortunately, a global revolution in higher education is taking shape through the work of the University of the People. They have created a business plan that provides free higher education for the world online. So far, they only have four programs, but they are all accredited: Associate of Science and Bachelor of Science in Business Administration, and Associate of Science and Bachelor of Science in Computer Science. The sequence of courses is comparable to any brick-and-mortar education, and are overseen by an advisory board of professionals from several large universities.

Anyone over the age of 18 with a secondary diploma and proficiency in English can apply to the University of the People. Tuition is completely free and course materials are all accessible on the Internet and available to download. There is a small application fee, and each course does require a $100 end-of-course examination. However, the fees have the possibility of being covered through scholarships.

How is all this achievable? Well, the University has partnered with several large names in this endeavor, such as Yale University for research, New York University for applications and Hewlett-Packard for internships. Furthermore, well-qualified instructors and professionals volunteer as course instructors and course developers. People dedicated to the cause of giving everyone access to higher education make this business plan succeed.

Even with such great strides in access to education, those in poverty are still at a disadvantage. A large group of potential students is left out of this revolution because they lack Internet access, working computers or English proficiency.

However, those areas are being addressed. For example, the University of the People pledged to accept 250 qualified Haitians into the program. The University hopes this group of students will help the rebuilding of Haiti by becoming leaders through this educational opportunity. To aid the students, the University of the People pledged to “locate places for students to go to study, furnish these places with computers, ensure electricity and back-up generators and provide satellite Internet.”

The United States can also help with the technological disadvantages that Africa faces through the Electrify Africa Act. This act would establish partnerships and devote financial help to Sub-Saharan Africa, where electricity is wildly inconsistent. By creating reliable electricity sources in Africa, the economy will likely improve, and people will have the ability to escape poverty. If Sub-Saharan Africa had reliable electricity and, in turn, access to the Internet, a large group of potential students would have the opportunity to achieve higher education through the University of the People.

Students lacking English proficiency are also being addressed. The United Nations is working to bring primary education to every child around the globe with the aforementioned MDGs. Once a child is literate in their own language and has passed primary education, educators can start to focus on teaching a foreign language with proficiency in secondary school, thus opening doors for higher education.

The University of the People has rolled out a solid business plan that is already showing results. So many people around the globe that thought they would never be able to achieve a higher education due to finances or distance now have an opportunity to succeed and move out of poverty.

– Megan Ivy

Sources: Congress.gov, University of the People, UN Millennium Goals
Photo: The Positive Approach

poverty_in_peru
An avid world traveler, there is nothing I love more than exploring new places and experiencing cultures that are vastly different from my own. On my latest adventure, I spent two weeks roaming around the South American country of Peru. Although best known for its well-preserved Inca ruins and lovable llama population, I learned that there are many dimensions of Peru that the average tourist does not see. The spirit of the Peruvian people struck me at many moments during my visit, but here I offer up five things that I learned during my travels that I find particularly revealing.

1. Rural poverty is rampant

Although government statistics report that only a third of the Peruvian population lives below the national poverty line, about 8 million people still qualify as poor. As I traveled from town to town in buses and taxis, time and time again I was forced to think about how much better the average living conditions of Americans are in comparison. Poverty in Peru is deepest among indigenous people living in remote rural areas. In fact, the national rural poverty rate is over 50 percent, with 20 percent of people in the Andean region considered extremely poor. This was evident in the villages in the mountains I passed through; they looked almost abandoned, with people living in huts, little modern technology and often no electricity.

2. Everything is cheap

For American tourists, this is not a bad thing. Currently, one Peruvian Nuevo Sol is equivalent to approximately $3.15 (USD), making purchasing hotels and food throughout Peru a breeze for thrifty college students like myself. Although I enjoyed the benefit of this exchange rate, it reflects a sad truth about the Peruvian economy. The average GDP per capita is $5,000 (USD), a sum that the majority of Americans can barely imagine earning in a month or two in order to make ends meet.

3. People are desperate

Every time I would visit a notable tourist site, I was swarmed by locals selling knock-off goods, badly reproduced “Peruvian artifacts” and women dressed in traditional garb with llamas, trying to charge money to take a photo with them. It seemed all fun and games at first, but the more I thought about it the more I realized that these were the actions of desperate people. Clearly these individuals are in need, as they are making a mockery of their own culture in order to make a couple sols – usually just a dollar or less.

4. Despite their poverty, the people are helpful

You might expect an impoverished population to lie and steal in order to make ends meet – this is the stereotype that many Americans adopt when visiting foreign countries. I, however, kept an open mind when I arrived in Peru, and I was more than pleasantly surprised by the conduct of the people I encountered. I did not feel like I was lied to or cheated at any time on my trip. On the contrary, everyone I encountered was extremely willing to help me. From the customs official who gave me restaurant suggestions to the cab driver who pulled over several times to ask locals on the street where my hostel was located, to the woman selling rice who told me to move my cell phone from my pocket to a safer place, I was met with incredible kindness.

5. More than helpful, the people are happy 

Although the poverty in Peru was evident in many of the towns that I visited, also evident was the spirit of the Peruvian people. At no time during my trip did it seem that individuals in the towns were unhappy with their situation. Children played soccer, elders sat on the porches and watched the world go by, and those giving my friend and me tours for reasonable sums were passionate about the landscapes of their country. This was perhaps the most inspiring for me, for even without wealth the people of Peru are able to live fulfilling lives and be generous and welcoming to those around them, even foreigners. It is these kinds of people that are worthy of help, and it is important to remember that people in poverty are not much different from you and me.

– Katharine Pickle

Sources: Rural Poverty Portal, CIA
Photo: Pulsa Merica

global_development_lab
As an entity within USAID, the U.S. Global Development Lab seeks to end global poverty by testing scientific and technological solutions. However, an additional factor is crucial to achieving such a goal, as demonstrated by USAID’s immense impact over time — partnerships.

Known as Global Development Alliances, partnerships between USAID and private sector organizations are meant to combine corporate interests with global development goals. The influence of these partnerships extends much further than the impact of just one organization alone. In total, USAID has formed over 1,500 partnerships with corporations, foundations, universities and local businesses.

One of the most successful partnerships within the U.S. Global Development Lab includes Fighting Ebola: A Grand Challenge for Development with Contributions by the CDC, the USAID Global Health Bureau, the White House Office of Science and Technology Policy and the U.S. Department of Defense. The result was a protective suit to be worn by health care workers.

Ann Mei Chang, executive director of the U.S. Global Development Lab, finds promise in collaborative action. “The day is over when there’s one game in town,” said Chang, who was a Google executive and engineer prior to being hired by USAID. “Partnerships are crucial. Ideally, USAID will be more of a catalyst for solutions than a lone provider.”

The profound impact of partnerships will not dwindle any time soon. Recently, Chang headed to Chicago to meet with businesses willing to contribute their technical findings to halting global poverty.

Included in the roundtable discussion was ReliefWatch, a cloud-based system made for health centers in developing countries to easily track medical supplies and disease outbreaks. The simple process requires clinic workers to make daily recordings of the supplies that they need. Immediately, supporting organizations receive the information and subsequently send the necessary provisions. No Internet connection is required, and because 90 percent of people in the developing world own cell phones, the system is readily accessible. Daniel Yu, the program’s developer, is hoping to expand operations to aid in food disasters as well.

LuminAID, a startup that makes inflatable solar-powered lighting systems, also attended Chang’s partnerships meeting. LuminAID was developed after Haiti was devastated by an earthquake in 2010 when the creators, Anna Stork and Andrea Sreshta, saw access to light sources just as important as access to food, water and shelter. Stork and Sreshta found that there were no lighting systems compact enough to be sent in bulk to countries in need; 50 solar lights can be packed in the amount of space needed for eight flashlights. They soon developed the waterproof, inflatable LED balloon that is solar-powered. Since its start just five years ago, LuminAID has reached 50 countries.

While both USAID and businesses across the country are capable of making a difference on their own, partnerships between the two make for a stronger effort to ending global poverty.

– Jordan Reabold

Sources: The Guardian, USAID 1, LuminAID, USAID 2, Chicago Inno
Photo: USAID

charity_apps
Making a difference has become increasingly easy in the technological age. Various mobile charity applications, websites and internet services have made effortless giving entail just another click of a button in one’s daily routine. Here are four digital platforms that allow you to give while doing the things you already do, without spending an extra penny:

1. Tab for a Cause

Tab for a Cause is a browser extension that resets a user’s homepage to a customizable Tab for a Cause page. Every time a user opens a tab, this page is displayed. Tab for a Cause generates between 1/10 and 1/3 of a cent of ad revenue with every opened tab because of the various advertisements displayed on the page. For every tab opened, users receive a “heart” which they can allocate to different causes of their choice including human rights, water, education, health and the environment. The money generated is allocated accordingly at the end of each quarter to corresponding charities that have partnered with the company. The site reports that it has raised over $135,000 for charity since its launch.

2. Charity Miles

Charity Miles pairs users with corporate sponsors that donate to charity for every mile users bike, run or walk. When users are ready to exercise, they can open the app to select one of nine non-profit organizations and then proceed with their routine. While the app is open, an advertisement from the sponsor is displayed. The charity app uses mobile GPS services to measure distance traveled. Biking earns up to 10 cents per mile, while walking and running earns up to 25 cents per mile. Sponsors include Timex Sports, Johnson & Johnson and Kenneth Cole.

3. Feedie

Feedie is a mobile charity app that is an excellent effortless giving tool for foodies who love to share their experiences with others. The app allows users to check in at participating restaurants around the United States, take a picture of the food and share it via social media. For every picture, participating restaurants donate 25 cents for the publicity. This pays for approximately one meal from The Lunchbox Fund, which distributes daily meals to at-risk students in South Africa.
Therefore, every photo of a meal translates into the provision of a real meal to a child in need.

4. Check-in for Good

Check-in for Good is a mobile app that allows users to raise money for causes when they check-in at participating businesses on their mobile devices. When consumers download the app, they have the opportunity to choose the causes that they want to support and find local businesses that support those causes. When they check-in using GPS services on their phones, the businesses donate a small amount to the given cause. Participating businesses also provide promotional offers through the app, which gives consumers a good deal. Users have control of whether or not they want to share their check-ins on social media. They can also use geo-targeted advertising to find new businesses to explore. Behind the scenes, the platform allows fundraising groups to ask local businesses to make micro-donations when someone checks-in with an offer to support that group. This allows consumers to save money and businesses to expand their reach, along with raising money for specific causes.

While these charity apps and websites may not produce life-changing results on an individual scale, the donations can certainly add up.

– Arin Kerstein

Sources: ABC News, Check-in for Good, Feedie, Life Hacker, Nonprofit Quarterly, Tab for a Cause
Photo: Verizon

global_hunger
While hunger has always been a ubiquitous concern among humanitarian and developmental organizations, it is often misunderstood. Here are five things to keep in mind when considering a problem affecting millions around the world:

1. Hunger is widespread.
The United Nations estimates there are 795 million hungry people today, mainly rural people in developing nations. Although hunger is a global problem, it is concentrated primarily in Asia and sub-Saharan Africa. India has the most hungry people: 194.6 million, which is roughly 24 times the population of New York City.

2. It affects children the most.
Hunger is the leading cause of death for children under five. That is about 3.1 million deaths per year, according to the World Food Programme (WFP). Hunger also causes physical and cognitive stunting; a fourth of children worldwide suffer from this condition. Without proper nutrition, children cannot develop strong bodies and minds. The first 1,000 days of a child’s life are especially important.

3. It’s caused by poverty and waste.
A common misconception is that hunger is caused by global food scarcity or overpopulation. In fact, a third of the food the world produces goes to waste every year. Poverty and the unequal distribution of resources are actually the leading causes of hunger. It is often made worse by disasters, both natural and man-made.

4. It weakens the immune system and helps disease spread.
A proper diet is essential to a functioning immune system. Nutritionally deficient people are more likely to become infected with disease, more likely to suffer worse symptoms and less likely to recover. The World Health Programme estimates that iron deficiency is the most widespread nutritional concern, affecting almost two billion people. Vitamin A deficiency is also a cause for concern, especially among children and pregnant women.

5. It can be solved during our lifetime.
José Graziano da Silva, director-general of the Food and Agriculture Organization, recently called on the world to become the “Zero Hunger generation.” Hunger is a problem that can be solved and organizations around the world have made great progress to date. The WFP calls this effort a “best buy” because it can be very cost-efficient. For example, a child only needs 25 cents per day to receive the essential nutrients and vitamins, according to the WFP. That’s why the United Nations made global hunger a top priority in its Millennium Development Goals. That effort was a success; according to a recent report, 72 of 129 nations monitored by the United Nations met their goal by 2015. But the work continues.

– Kevin McLaughlin

Sources: U.N. Food and Agricultural Organization, UNICEF, World Food Programme, World Health Organization
Photo: Humanosphere

What Homeland Security Is
Homeland Security is often misperceived as a constant battle with bad guys and making sure the enemy does not harm the nation. While Homeland Security does work to protect against terrorism, its goals are even broader.

As defined by the official website of the Department of Homeland Security, the department works to guarantee “a homeland that is safe, secure, and resilient against terrorism and other hazards.” By ensuring security in all areas of life, resilience against harm and safety through customs and exchange, Homeland Security can protect the nation from various versions of injury.

The Department of Homeland Security describes its goals as follows:

  1. Prevent terrorism and enhance security
  2. Secure and manage our borders
  3. Enforce and administer our immigration laws
  4. Safeguard and secure cyberspace
  5. Ensure resilience to disaster

The branches of Homeland Security frequently work with the public to ensure safety from occupational hazards, disasters and threats to cyber-harm and terrorism.

One tactic used as an advantage in Homeland Security is “soft power.” Soft power is the ability to persuade others that they want the same end goal as yourself without the use of force or violence. The term can also mean altering the general public’s opinion, usually through non-transparent ways.

Most large nations have a strong Homeland Security department to protect their citizens. Though the U.S. official department was formally created in 2002, the presence of the United States in other countries had been felt long beforehand.

During World War II, President Franklin D. Roosevelt used a great deal of soft power with his Four Freedoms to convince Americans and those around the world to support his efforts. Although the Four Freedoms were morally high in stature, it allowed him to persuade others that they wanted the same as him and the United States.

Soft power has been used plenty of other times throughout American history, but it has also been seen around the world. For example, Pope John Paul II made a trip to Poland in 1979 and, according to Homeland Security Today, “influenced events against Poland’s Communist regime, the Soviet Empire, and ultimately Communism.”

The influence strong nations have through soft power on global issues, including poverty, can be life-changing. Supporting acts and initiatives to reduce poverty around the globe can create leverage over other countries that are less sure about helping the world’s poor.

Although these strong nations have the power to push efforts through, reasons to better their own positions are usually included. By reducing poverty around the world, threatening terrorist actions can be reduced.

A majority of terrorists resort to joining terrorist groups in order to provide for their families. When groups such as ISIS offer exceedingly high pensions, it is hard for struggling families in poverty-stricken countries to decline the offer.

By improving the widespread poverty situation around the world, the globe becomes a safer home for those living in all countries.

– Katherine Wyant

Sources: Department of Homeland Security, Homeland Security Today
Photo: Climate and Security

Clicktivism
In the digital age, it is easier than ever to voice one’s support for a cause or raise awareness about a particular issue, all it takes is the click of a button.

In the wake of the recent devastating earthquake in Nepal, Facebook gave users the option to donate to the International Medical Corps’ relief efforts. According to a Facebook post by CEO Mark Zuckerberg, over $10 million was raised by the Facebook community — in just two days.

Social media provides a platform to quickly support a cause without exerting much — if any — personal effort. This phenomenon has been labeled as “clicktivism,” or “slacktivism,” and has been widely criticized for creating an impression of support, rather than actually accomplishing anything for the cause.

Many critics point out that clicktivism satisfies the urge to respond to an issue, thus reducing eagerness to take further action.

However, according to a study conducted by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, the truth is quite the contrary. Researchers found that Americans who promote causes using social media by creating posts, joining a group on Facebook or taking other similar actions, actually participate more in offline activist efforts than non-social media promoters.

“The presumption was that these individuals were replacing more ‘meaningful’ actions with simple clicks and shares. But what we found is that they’re actually supplementing—not replacing— actions like donating, volunteering and planning events,” Senior Associate Dean and Executive Director of the Center for Social Impact Communication Denise Keyes was quoted in the research report.

The study showed that so-called clicktivists are over four times as likely than non-social media promoters to encourage others to contact political representatives about an issue, twice as likely to volunteer time to a cause, more than twice as likely to participate in an event or a walk and just as likely to donate money.

It is unlikely that every user who donated to relief efforts in Nepal dedicated himself or herself to volunteering and staying informed about progress in the nation. But whether or not clicktivists take action offline, sharing a post inherently increases visibility and raises awareness, regardless of the amount of effort (or lack thereof) exerted by the “sharer” or “retweeter.” It is possible that a certain user does not accomplish anything further after pressing “share,” but that user’s friend might be scrolling through their newsfeed and be inspired to do more. Although using a hashtag and retweeting a human rights organization does not necessarily equate to action, the importance of such actions in rallying support for global issues cannot be diminished.

It is not a new concept to use whatever tools necessary to mobilize supporters of a cause. Activism is a spectrum comprised of many levels of involvement and dedication. Whether it be signing a petition or putting money in a donation box while purchasing groceries, lower levels of commitment exist and have existed, regardless of their portrayal on the Internet.

Clicktivists should remember that while their online actions are definitely helpful, it should not suffice or constitute full-fledged activism. Therefore, clicktivists should push themselves to stay committed to issues that pique their interest. That is not to say that they should stop sharing, liking and retweeting. The benefits of those actions are immeasurable.

– Arin Kerstein

Sources: Daily O, Facebook, Daily O, Georgetown University, Daily O
Photo: Invisible Children

What-is-Philanthropic
What does it mean to be Philanthropic? Philanthropy is a noun that the Oxford English Dictionary defines as the “love of mankind” and “the disposition or active effort to promote the happiness and well being of others.” In our current society, the word philanthropic tends to be an interchangeable term with entrepreneurial. As those who are seen as philanthropic tend to be those individuals who are financially involved with an organization promoting effort to help those in need.

This current view on philanthropy by society is harmful in the way that it seems to prevent, or even stigmatize, philanthropic efforts on the small scale. These small-scale efforts can be seen as insignificant and unrealistic by a public assuming that only grandiose donations from entrepreneurial individuals can make a difference, which is a major factor for why many people do not get involved with social problems.

Philanthropy at its core is having a love for humanity, and there are many ways for people to become involved. Individual efforts over long periods of time can be as effective, if not more so, as a grand one-time financial gesture. While an entrepreneurial spirit can help with the sustainability of a philanthropic organization, they should not rely solely on financial gain. This would defeat the purpose of trying to make positive change.

Other than participating financially, volunteering time and effort to a philanthropic cause can make a difference in helping create positive change.

So as philanthropy exists to benefit others, it should be no surprise that participating in these efforts can help create a personal benefit and fulfillment within the individual. In recent studies regarding volunteer work and its physical benefits, the results showed a 22 percent reduction in mortality of the volunteer work participants. It has been proven that when an individual is involved with the helping of their fellow man, the reward center in the brain that produces the neurotransmitter dopamine creates a feeling of fulfillment and greater happiness, or a “helper’s high.” In addition, there are many other benefits to an individual volunteering within philanthropic organizations, such as better pain management and lower blood pressure.

To be philanthropic is to express love for all of mankind and to help in any way. While the majority of individuals choose to participate financially, it is important to realize that not all philanthropic ventures need this. Choosing to volunteer can help these philanthropic organizations continue to make a positive change within our society.

– Alysha Biemolt

Sources: Oxford English Dictionary, Inc., Huffington Post
Photo: Blake Rubin