A premium skin-care company called Alaffia empowers local people in Togo by handcrafting beauty products prepared from Certified Fair Trade shea butter. Better yet, all of the sales from Alaffia’s beauty products contribute to the livelihood of West African communities.
Alaffia offers creams, soaps, lotions and hair-care products made from the indigenous shea tree. Alaffia operates at a local level, employing women in need and enabling youth to stay in school to complete their educations.
This company is essential to West African women because they have difficulty obtaining employment since they are oftentimes not able to access education. Exclusion from the workforce leaves them vulnerable and often unable to support their families. Alaffia directly employs around 500 women in co-ops throughout Togo to cultivate shea by hand. These women are compensated with fair wages for their work and they bring unique knowledge and handcrafting skills to the job.
The company was founded by Togolese native Olowo-n’djo Tchala in 2004 after he realized the need to combat gender inequality and poverty. Alaffia was founded on Tchala’s belief that everyone deserves equality, empowerment and beauty.
Furthermore, Alaffia uses its profits to sponsor philanthropic projects in Togo. One such project is called “Bicycles for Education,” which provides disadvantaged students with bikes to get to and from school. So far, it has helped more than 6,300 students in Togo. Alaffia donates metal roofs, seats, and school supplies to rural schools through its “School Supplies and Repairs” project to create a functional learning environment for youth.
Alaffia has also provided over 3,200 pregnant women with pre- and post-natal care, and has funded the planting of 25,000 trees to combat climate change.
While philanthropy and environmental benefits certainly set Alaffia apart from other major beauty companies, Alaffia products are also made with unrefined ingredients and contain no synthetic fragrances or genetically modified organisms. They are vegan, gluten free and an ideal alternative line for those with sensitive skin.
These products help Africans profit from their natural resources and create sustainable goods that help our planet, empower local communities, and improve education for students.
Alaffia products can be purchased at natural and organic food stores such as Lassen’s and Whole Foods.
- Jenn Hartmann