The term “girls and young women” (GYW) has no single date of origin. However, it has gained popularity in the 21st century as a concept tied to intersectionality, activism and inclusion. It bridges the gap between the categories of girls and women, allowing programs to support both groups while recognizing their distinct needs. This approach is central to the She Leads project.
A partnership program that ran from 2021 to 2025, the She Leads program brings together Plan International Netherlands, Defence for Children – ECPAT Netherlands (DCI-ECPAT), the African Women’s Development and Communication Network (FEMNET) and Terre des Hommes Netherlands. These organizations reflect the importance of the GYW framework in their efforts to promote education, leadership and independence for GYW. Their work in Mali, which has amplified GYW voices there, highlights the project’s impact.
Why Does the She Leads Program Exist?
At its core, the She Leads program wanted to improve gender equality across East and West Africa and the Middle East. However, this is no small task, not only because of cultural beliefs but also because of a lack of data and support to change these circumstances. Set up and supported by six organizations, She Leads worked to increase sustained influence for GYW, opening pathways for decision-making and “the transformation of gender norms in formal and informal institutions.”
The consortium’s plan to achieve this goal was threefold. It aimed to address social attitudes and gender norms at multiple levels, from small-scale civil society to broader sociocultural perspectives and large institutions that can enable GYW participation in political spaces. The consortium also conducted an assessment to collect data on gender-based violence (GBV) and cyber abuse across seven sub-Saharan countries, including Mali. This effort strengthened data systems and broadened the initiative’s impact on GYW in developing countries.
Through this multifaceted plan and the coordinated efforts of six NGOs, the initiative has achieved notable success, particularly in Mali. Voices of GYW in Mali have historically been muted in a country where 54% of girls marry before 18, spending much of their lives outside the public sphere. Mali is also among the most impoverished countries globally; data from 2015 shows that 51% of women in the poorest households were married before 18.
As in many parts of sub-Saharan Africa, parents often marry off their daughters young, believing it will provide a better life while reducing their own economic burdens. This practice continues to promote the belief that girls are the property of their husbands. While this reflects a cultural tradition in Mali, the She Leads project worked to challenge it by collecting comprehensive data and engaging directly with GYW, enabling girls to articulate their needs and priorities.
What Is the Impact of the She Leads Project in Mali?
It is widely understood that poverty is multidimensional and linked to phenomena such as child marriage. One of She Leads movement’s major focuses was promoting education to amplify GYW voices in Mali. A UNICEF Multiple Indicator Cluster report from 2015 further illustrates the intersectionality of poverty in countries like Mali: 50% of women who only completed primary education were married before the age of 18, compared to 18% of those who completed secondary education.
In fact, fewer than 74% of girls enroll in primary education, compared to 86% of boys. For girls, this figure drops to 15% for secondary education. With one of the fastest-growing populations, this educational inequality only widens the gender equality gap, according to the United Nations Development Programme’s Gender Inequality Index.
As such, improving girls’ education and enrollment was central to She Leads’ plan to amplify GYW voices in Mali. Specifically, She Leads took the approach of handing over educational agency to its focus groups of girls and women. It explained that its approach for all focus groups was to use the information gathered from these girls to determine the topics. The project does not decide in advance what it will focus on; instead, it brings the girls in and lets them share their own opinions.
One example of She Leads’ investment in GYW voices in Mali is the story of Fatoumata, a 17-year-old girl from rural Mali. Despite the World Economic Forum’s estimate that it will take “131 years to reach gender equality,” Fatoumata intends to “beat the clock” and become a community leader in a place where women traditionally run the home, not the world. She shared, “For me, it’s important to be able to make things happen. Today, I have come to my old school to talk to the students about important issues that affect them,” and that her “ambition is to be an accountant and a leader in my community.”
She Leads designed its community engagements to be safe spaces for GYW. It uses peer education to teach other girls in their community about sexual and reproductive health and rights, intervene on issues that concern them and take an active role in community decision-making. Now, Fatoumata not only feels more comfortable using her voice with her family but also sees a path to using it in the community to drive change and female inclusion.
What Have Been the Results of the Project?
Fatoumata’s experience highlights the impact the She Leads project has had on many communities. The project not only invested in academic education for girls but also in practical education, offering training sessions on issues like child marriage, FGM and STDs, breaking down barriers around taboo subjects. This transparency allows GYW to protect themselves and navigate life with independent knowledge, rather than relying on a family member for these truths.
In addition, She Leads encouraged community action, which culminated in GYW investment through “allocating them a quota of arable land where they can grow market vegetables, earning themselves an income.” Even with an education, cultural norms can still prevent women from entering professional and public spheres. Therefore, having community support for independent participation in the economy illustrates a break in the cycle of inequality.
Furthermore, Fatoumata and her group advocated for the representation of young women at policy forums, pushing for gender equality beyond their town or village and onto a national scale. She Leads data show that since 2021, 16 groups have been established across Mali, reaching 320 girls. These numbers might seem small; however, change is never instant.
Meanwhile, information, the collection of which was a major part of She Leads’ work, is key to both initiating and sustaining it. Fatoumata’s experience is proof that there is room for hope for GYW voices not only in Mali but across the world and that cycles of inequality can be broken. Thanks to the She Leads project, Fatoumata can be one of many girls with agency in Mali.
– Jaya Noonan
Jaya is based in London, UK and focuses on Good News and Global Health for The Borgen Project.
Photo: Unsplash