Who runs the world? According to a very popular song of Beyoncé’s, girls do.
And now to show just how much she believes that Beyoncé has partnered with the clothing brand Gucci, as well as famous superstars such as Salma Hayek, Adrianna Huffington, Julia Roberts, Meryl Streep, and Jada Pinket-Smith to start a campaign called Chime for Change. The Chime for Change Campaign is, as written by Vogue.com’s Sarah Karmali, an initiative that aims to raise funds for and awareness about supporting the projects of girls and women worldwide “through sharing ‘powerful stories’ about inspiring females.”
By sharing different women’s stories, the Chime for Change Campaign wants to strengthen and unite all the voices speaking out for women and girls across the globe with hopes of, as stated on TED (a nonprofit that brings together thinkers, philanthropists, and doers), “raising an alarm and drawing attention where there is work to be done – with a focus on Education, Health and Justice.”
The campaign – thought up by Salma Hayek and Gucci Creative Director, Frida Giannini – will feature a series of ten films that highlight the power of technology and tell inspiring stories of women across the world. Each film will be narrated by Hayek and will feature new music by Beyoncé. The first film has already been released and in it, Salma Hayek praises the advent of technology for helping connect women and girls in ways that were previously unimaginable. The video goes on to show how change that creates equality for women, gives girls everywhere the opportunity to go to school and provides women access to the care they need is occurring and necessary for improving not only communities but the whole world.
The optimistic message of the video, as well as celebrity appearances (both Salma Hayek and Beyoncé appear in the first video), is encouraging, not only to the future success of the campaign but also to the importance of what technology can do. It shows how technology can connect people everywhere and bring attention to empowering stories across the globe.
Click here to watch the first video.
– Angela Hooks
Sources: Huffington Post, TED
Photo: Chime for Change
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