

The Introduction of Nano Ganesh
Farmers in India rely on motor systems to irrigate their fields. However, these motors create serious challenges. Farmers face electricity interruptions, frequent trips to the fields at night or in scorching heat and even dangers such as snake and scorpion bites. To solve these problems, Ossian Agro Automation developed the revolutionary device Nano Ganesh.
Farmers attach the Nano Ganesh device to their existing starter, which allows them to control pump sets remotely. By dialling the number of their Nano Ganesh unit and entering a simple on/off code, farmers can switch the pump on or off. The system works with any existing electrical starter and motor pump, so farmers do not need to replace their current setup. For pumps with higher horsepower, the device integrates easily with protective systems.
A few key features of Nano Ganesh are mentioned below:
- The pump can be operated from any distance using a mobile phone or landline.
- A mobile network connection is required near the pump location.
- Users can check the availability of electricity at the pump site.
- The on/off status of the pump can be confirmed through an audio tone.
- Both automatic and remote operation modes are supported.
- The system includes memory to store on/off commands.
Changing the Lives of Indian Farmers
Santosh Ostwal’s innovation transformed the lives of 400,000 farmers through more than 50,000 installations. The device created a remarkable impact, especially in Maharashtra. Farmers started using their mobile phones to control water pumps, marking a major ICT breakthrough in the telecom sector during 2003–04. The device also created self-employment opportunities for more than 5,000 technicians. The initiative expanded into advanced GSM-based products designed to address challenges in village and urban drinking water supply, enhanced further with analytics and cloud-enabled features.
Earning Recognition
Over the years, Nano Ganesh and its creator, Santosh Ostwal, earned several prestigious international honours. Nokia named him the Grand Winner for emerging markets in its Innovation Competition (2009). GSMA, MWC, recognised Nano Ganesh among the top seven mobile applications worldwide for socio-economic impact. In California, USA (2011), he received the Tech Award Laureate. He also won the MBillionth South Asian Award (2012) and the FICCI-DST Lockheed Martin Award under the India Innovation Growth Program. The Katerva Award, USA, nominated him in the materials resources category.
Major national and international television networks such as DD1, ET NOW, Times Now, BBC, Japan TV, FRANCE 24, STAR PLUS and NDTV featured his work. Respected publications also chronicled Santosh’s entrepreneurial journey, including The Chicken Soup for the Soul series, The Economist (London), UNFAO, World Bank reports, Agriculture Robot (a high-value reference book), GIZ Germany, and USAID.
The Future
India now enters the early stages of Agriculture 4.0, a new era of farming powered by advanced technology in the fields. By 2025, farming will run on an integrated data-driven ecosystem. Tools like smart sensors, drones, satellite monitoring and AI-powered analytics will support farmers of every scale, from smallholders in villages to large agribusinesses. These tools will help farmers make better decisions, improve food security and build farming systems strong enough to withstand climate change.
As digital solutions spread across rural India, crop yields and productivity will rise. At the same time, sustainability will take centre stage, with digital carbon tracking, efficient resource use and transparent supply chains shaping the sector. Farmers will also gain empowerment through digital platforms, blockchain-based traceability and easier access to financial resources, helping bridge long-standing inequalities.
With continuous advances in IoT, AI and satellite technologies, Indian agriculture will face global challenges such as the changing climate, population growth and resource scarcity with greater confidence. The road ahead promises a farming sector that is smarter, greener and more inclusive, a truly data-driven transformation whose moment has already arrived.
– Chhahat Kaur Gandhi
Chhahat is based in New Delhi, India and focuses on Business and New Markets for The Borgen Project.
Photo: Flickr









