While Ireland has been in the headlines for its work towards financial recovery, it has also made a significant contribution to the growth of social entrepreneurship.
Ireland is currently home to 1,400 social enterprises, which employ about 25,000 people, with an expected increase of 65,000 jobs in the next few years. The number of social entrepreneurs in the country has continued to increase as well, with much of the rise attributed to Social Entrepreneurs Ireland (SEI).
The organization SEI was established in 2005 to support the growth of social enterprises. SEI believes that when a social entrepreneur is working on an innovative project, they should get the funding needed for the project to grow. By supporting these new solutions, SEI hopes that these entrepreneurs will be able to help as many people as possible.
Since 2005, it has invested a total of €5.4 million in the projects of 169 social entrepreneurs. SEI supports each project for up to 2 years. The projects SEI has supported have directly affected over 250,000 people across the country and have also created 850 jobs.
In regard to Ireland’s opportunity to become a leader in social entrepreneurship, SEI’s Head of Engagement Darren Ryan said, “There is so much potential and a conducive environment for social innovation; why couldn’t Ireland be the global leader in the development of social entrepreneurship?”
In order to support these social entrepreneurs, SEI has its annual Awards Programme, which awards funding to 9 social entrepreneurs out of about 200 applications. A number of the projects are centered on reducing unemployment and rural isolation and improving mental health.
In addition to its Awards Programme, SEI also has a Social Entrepreneurs Bootcamp and its Elevator Programme. The Social Entrepreneurs Bootcamp was created to help give support to rising social entrepreneurs.
The Elevator Programme entails 12 months of support and helps about 4 to 6 social entrepreneurs every year, in hopes of helping them to choose exactly what issue they want to focus on and figure out their solutions.
SEI expects that for any project it supports, the success rate will be between 50% and 75% or the failure rate will be between 25% and 50%, depending on when SEI chooses to invest.
In light of SEI’s predictions, Ryan said, “Anything higher than that and we will know we’re not taking enough risk. We want to ensure that we are always thinking big and looking for the ideas that have the potential to change Ireland.”
Along with the SEI, the global organization the School for Social Entrepreneurs (SSE) recently expanded to Ireland. The SSE offers courses to mentor and support social entrepreneurs.
The school holds study sessions that include witnesses, experts, and social enterprise visits. The school also offers Action Learning Sets, in which people have small-group discussions to talk about their ideas.
Another important feature of the SSE is its mentoring services, where the school chooses mentors for all of its social entrepreneurs. The mentors offer the budding entrepreneurs advice and guidance as well as additional information and support to help them in their projects.
With growing resources for social entrepreneurs, Ireland is likely to be a strong leader in helping solve some of the world’s biggest problems.
– Julie Guacci
Sources: Forbes, Social Entrepreneurs Ireland, School for Social Entrepreneurs
Photo: Meath Chronicle
The Social Entrepreneurship Movement Ireland
While Ireland has been in the headlines for its work towards financial recovery, it has also made a significant contribution to the growth of social entrepreneurship.
Ireland is currently home to 1,400 social enterprises, which employ about 25,000 people, with an expected increase of 65,000 jobs in the next few years. The number of social entrepreneurs in the country has continued to increase as well, with much of the rise attributed to Social Entrepreneurs Ireland (SEI).
The organization SEI was established in 2005 to support the growth of social enterprises. SEI believes that when a social entrepreneur is working on an innovative project, they should get the funding needed for the project to grow. By supporting these new solutions, SEI hopes that these entrepreneurs will be able to help as many people as possible.
Since 2005, it has invested a total of €5.4 million in the projects of 169 social entrepreneurs. SEI supports each project for up to 2 years. The projects SEI has supported have directly affected over 250,000 people across the country and have also created 850 jobs.
In regard to Ireland’s opportunity to become a leader in social entrepreneurship, SEI’s Head of Engagement Darren Ryan said, “There is so much potential and a conducive environment for social innovation; why couldn’t Ireland be the global leader in the development of social entrepreneurship?”
In order to support these social entrepreneurs, SEI has its annual Awards Programme, which awards funding to 9 social entrepreneurs out of about 200 applications. A number of the projects are centered on reducing unemployment and rural isolation and improving mental health.
In addition to its Awards Programme, SEI also has a Social Entrepreneurs Bootcamp and its Elevator Programme. The Social Entrepreneurs Bootcamp was created to help give support to rising social entrepreneurs.
The Elevator Programme entails 12 months of support and helps about 4 to 6 social entrepreneurs every year, in hopes of helping them to choose exactly what issue they want to focus on and figure out their solutions.
SEI expects that for any project it supports, the success rate will be between 50% and 75% or the failure rate will be between 25% and 50%, depending on when SEI chooses to invest.
In light of SEI’s predictions, Ryan said, “Anything higher than that and we will know we’re not taking enough risk. We want to ensure that we are always thinking big and looking for the ideas that have the potential to change Ireland.”
Along with the SEI, the global organization the School for Social Entrepreneurs (SSE) recently expanded to Ireland. The SSE offers courses to mentor and support social entrepreneurs.
The school holds study sessions that include witnesses, experts, and social enterprise visits. The school also offers Action Learning Sets, in which people have small-group discussions to talk about their ideas.
Another important feature of the SSE is its mentoring services, where the school chooses mentors for all of its social entrepreneurs. The mentors offer the budding entrepreneurs advice and guidance as well as additional information and support to help them in their projects.
With growing resources for social entrepreneurs, Ireland is likely to be a strong leader in helping solve some of the world’s biggest problems.
– Julie Guacci
Sources: Forbes, Social Entrepreneurs Ireland, School for Social Entrepreneurs
Photo: Meath Chronicle
20 Ways to Fight Human Trafficking
Human trafficking is not only a human security issue, but the fight against human trafficking is also one of the most important human rights causes of our generation. Global poverty is a direct link to the increase in human trafficking making the reduction of global poverty a goal in the near future to save the lives of thousands of young girls and boys within the next decade. Discussed below are the best practices that can be used to fight against human trafficking.
Solutions to Human Trafficking: 20 Ways to Fight
1. Look for red flags that may indicate human trafficking. For example, be aware of situations that can help identify potential trafficking victims. Also, check for human trafficking awareness groups around the community for more information.
2. For the United States, the National Human Trafficking Resource Center can be contacted at 1-888-373-7888 while on a global scale, Polaris can be reached at (888) 373-7888. Both are available twenty four hours a day and can provide a service officer which can provide and receive information regarding suspicious activity which may relate to human trafficking in the area.
3. Be aware of companies and products that may be involved with child labor. The department of labor provides a list of companies that do and do not utilize these practices.
4. Include human trafficking into the professional realm. Specifically, at conferences and within training manuals that relate to this discussion. Help people understand the severity of the issue.
5. Seek out anti-trafficking organizations or create a startup organization geared toward spreading awareness and ways to prevent these acts from occurring.
6. Find the local, state and federal government representatives and inform them about how to combat human trafficking in the community, and also ask what they are doing to address human trafficking in your area and at the global perspective.
7. Distribute public awareness materials available from the Department of Health and Human Services or the Department of Homeland Security around the community, local schools and universities.
8. Volunteer with local outreach or global outreach groups to help fight human trafficking.
9. Donate to an approved anti-trafficking group locally or globally.
10. Start a fundraiser to help provide assistance in the community as well as across the globe.
11. Host events to discuss, show films or do anything related to raising awareness of human trafficking. Promote this locally and collect donations to help fight for the cause.
12. Bring awareness to schools and universities. Encourage information to be provided in the curriculums and in the classrooms. Evoke emotion from students and share with them the steps to help fight for the end of human trafficking.
13. Utilize Google alerts to keep you up to date on current involvements with human trafficking.
14. Write letters to magazines, newspapers and even blogs to bring awareness to these issues.
15. Start a petition against human trafficking or sign a petition to support anti-human trafficking.
16. If you own a business, provide internships for students relating to these efforts or provide job skills to traffic survivors.
17. University students and high school students can take action at their school or on their campus. Students can raise awareness about these issues and create clubs and organizations to gain momentum to fight human trafficking.
18. Join a task force initiative for law enforcement officials.
19. Provide medical assistance at low cost to those who have survived human trafficking.
20. Help survivors gain access to legal assistance, so survivors can fight back as well.
– Rachel Cannon
Sources: U.S. State Department, Polaris Project
Photo: List DOSE
Pragati Palms: Progress for Rural Artisans
“Pragathi” is a Hindi word translated as “progress.” For the conscious western consumer as well as rural Indian villagers and artisans, progress is exactly what co-founders Adam Iversen and Pradeep Sharma are looking to create through their recently launched NGO, Pragati Palms.
After participating in an Acara course at the University of Minnesota, which challenges students to develop a socially and environmentally sustainable entrepreneur plan, Iversen received a grant from the university to travel to India and explore possible business partnerships.
Initially, Iversen and native-Indian Sharma planned to create a business focusing on Indian handicrafts. While visiting a rural Indian village, however, they stumbled upon a man handing out business cards made from palms. Iversen and Sharma were so impressed with the cards they thought they would order some for themselves as a way of representing Indian artisans. According to Iversen, “The reaction to our business cards was so positive, though, that we said ‘hey this could be a business in itself’ “ and thus the focused business of Pragati Palms business cards was born.
Pragati Palms is based out of Orissa, India, a rural state known for its elaborate palm leaf etchings. The business, therefore, offers villagers work relatively similar to art forms in which they participate. Pragati Palms honors Orissa’s culture and skill set while providing an alternative to the western print industry for environmentally and socially conscious western consumers. “When one ton of palm leaf waste is burnt, it produces 1.8 tons of carbon dioxide, contributing to global warming,” according to Tafline Laylin of GreenProfit.com. Pragati Palms recycles these palms into a new product avoiding environmental damage and producing jobs.
Dead palm fronds are collected by villagers and sent to a local workshop where women employed by Pragati Palms’ NGO partner, Dedicated to People, are cut into 1.5” by 3.5” business cards. Consumers can upload their own design or chose from one of several templates on the Pragati Palms’ website. Once ordered, palm fronds are manually screen-printed one color at a time, resulting in unique business cards. The palms are waterproof and highly flexible. Consumers can purchase a set of 100 cards on the Pragati Palms website for $35.
In describing the rewarding nature of his new business, Iversen expressed his commitment to providing consumers with alternatives to products within industries like print that are not normally environmentally and socially concerned.
– Heather Klosterman
Sources: Pragati Palms, Facebook, Twitter
A Wider Circle: Good News from D.C.
A hundred million people are estimated to be homeless in the world and the number is only growing bigger with the rise and fall of economies. It is estimated that there are another 100 million “hidden homeless” worldwide, a number which takes into account those living in abandoned houses, cars, or houses and apartments with little to no furnishings.
Dr. Mark Bergel, now deemed a CNN Hero, founded his organization after noticing the very few furnishings in the houses of those struggling to make ends meet.
Bergel started his journey as a professor at American University and eventually took on his vision to help others as a full time job. He founded an organization called A Wider Circle in 2001, a nonprofit devoted to furnishing the homes of families living in poverty, free of charge.
Since it’s founding, A Wider Circle has furnished the houses of over 125,000 people, but Bergel’s mission does not stop there. He is also committed to providing an education for those who have asked for one.
Managers from the Greater Washington Area’s homeless shelters mentioned to Bergel that an education in “life skills” and how to cope with stress would be highly beneficial for the shelters’ frequenters.
So that is just what Bergel did.
He incorporated educational programs into A Wider Circle’s mission to help lift adults and children out of poverty by communicating the importance of life skills and helping to adjust the “whole person.”
“I want to help create the change that will enable people to rise out of poverty and enjoy the freedom and independence afforded to others. Poverty is a human problem, and human beings will solve it,” Bergel explained.
After many community service trips, Bergel came face to face with the truth that many people living below the poverty line often lived without beds, tables and couches. Bergel stated that “most apartments had nothing but a chair… There was nothing that would give these people a sense of hope, [or] a sense of dignity.”
With new furnishings and one less issue to worry about Bergel hopes to give families room to breathe and the ability to start fresh.
Currently, A Wider Circle has two full warehouses complete with donated furniture, toys, clothes and clean sheets. Families are able to stop in and choose what they need from the selection.
Since donating his own bed in 2008, Bergel has been sleeping on his floor or couch. He says he intends to do so until every family in the United States has enough beds for each family member.
Bergel’s foundation is not only helping people in the U.S. to live easier lives, but he is also bringing attention to a global issue — the “hidden homeless.” By helping the lives of the “hidden homeless” in the U.S. Bergel is one step closer to addressing this issue on a global scale, and by publicizing his work, we are one step closer to inspiring others to follow his lead.
– Becka Felcon
Sources: CNN, A Wider Circle
Photo: Brown University
Black Gold: Film Summary
The coffee farmers of Ethiopia are told that their coffee is gold. “If our coffee is gold,” the farmers ask, “then why do we get nothing?” Two billion cups of coffee are consumed every day around the world. Coffee beans are grown in poorer, developing nations and then shipped off to the West for consumption. The price of a cup of coffee is $0.12 in Ethiopia, while a cup in a Western country costs up to $2.90.
Four major multinational corporations dominate the world market: Kraft, Nestle, Proctor & Gamble and Sara Lee. Until 1989, an International Coffee Agreement regulated the supply of coffee on the world market. Now, the international price of coffee is established in the New York and London Stock Exchange, where coffee is the second most actively traded commodity.
Black Gold is a documentary about Ethiopian coffee farmers’ struggle to seek higher prices for their coffee beans. Ethiopia is the largest producer of coffee in Africa, with over 15 million individuals depending upon coffee farming and production for survival. Coffee makes up 67 percent of export revenue in Ethiopia.
Tadesse Meskela manages the Oromia Coffee Farmer’s Co-operative Union, which represents 74,000 coffee farmers. Through their union, they are cutting out the middlemen in the chain of coffee production. Not only do the farmers grow the coffee beans, they also roast the beans themselves.
These farmers and their families depend on the coffee beans to survive. These people are born into coffee-growing families and communities and they have little chance to escape. They are forced to become coffee farmers and to remain stuck in poverty.
The coffee beans create a single production economy, making the economy extremely dependent upon Western companies and consumers. These coffee farmers in Ethiopia do not receive subsidies from their governments. Slight fluctuations in price will greatly affect the local farmers.
There are many various interlinked factors that have created these unequal global trade relations. Many of them have links to colonial and post-colonial relationships. Through social, economic and political policies Western nations have forced developing nations to remain dependent upon them for survival.
In international organizations such as the World Trade Organization (WTO) developing nations are not able to have their voices and problems heard. The WTO sets rules of global trade, but is dominated by the larger, richer developed countries. These negotiations take place behind closed doors and the smaller delegations have been losing.
Consumer awareness of the farmers’ conditions is vital. While large multinational corporations and middlemen are benefiting from coffee production, the farmers themselves get almost nothing. Consumers need to be aware and ask for fair trade products. Fair trade coffee beans are labeled and available at most grocery stores.
In this age of increased globalization, it is important to be aware of how we are impacting the lives of other people, and how we are impacting the planet. When we go to Starbucks, and buy that cup of steaming coffee, we do not see the human lives that have been put into that cup. We do not see the coffee bean farmers praying for the weather to be kind. We do not see the women who pick the coffee beans for less than 50 cents a day. We do not see their children who go hungry. We only see the coffee in our cup and we are satisfied.
– Sarah Yan
Sources: Black Gold Film,The New York Times
Photo: Universal Cargo
The Internet’s Role in Sex Trafficking
Sex trafficking exists in the United States. Sex traffickers target women and children with histories of addiction, abuse and even issues with debt and use manipulation to keep these victims trapped in the sex trafficking industry. The leaders in sex trafficking use violence and threats against the victims loved ones as means to force these victims to work against their own will. Accordingly, 83% of sex traffic victims are United States citizens. This issue is larger than most people realize and exists in the form of strip clubs, fake massage businesses, hostess clubs and even online escort services.
The internet is the number one center for sex trafficking in the United States. For example, pimps use websites like Backpage.com and even Craigslist.org disguised as massage services to escort victims for services. Thus, these women are forced into sex trafficking at a young age mostly by older men. Most of the services that are offered on Craigslist are in the form of recruiting. Women post pictures of themselves and answer customer’s calls referencing the ads placed on Craigslist. These women are not willingly posting these pictures, but are in constant fear of their own lives. In addition, these pimps use not only force but the false promise of a better life and threats to harm the victims’ loved ones. Victims are coerced into trafficking by pimps posing as model scouts, or nannies and house maids being recruited and then captured by these sex traffickers.
Because trafficking is unique when based in the internet it has become extremely profitable and it is easier to reach a larger audience. Anyone can post ads on these sites and these ads can be seen by thousands of people in addition to being unnoticed by the police. The average age range these victims enter the sex trafficking industry is 11-15 and due to the vague description of age with words like “young,” these operations slip by unnoticed by authorities.
In addition, many women in places like Nigeria, Thailand, and other places suffering from global poverty are involuntarily forced into sex trafficking. The geological approach to sex trafficking shows high numbers of victims in areas stricken with poverty, as well as remote areas where women are more likely taken from to an area of global capitalization and tourism. These high traffic areas are promoted through the use of the internet and smartphones. Because of the accessibility to these websites, where a brothel can be located in under a minute generates high revenue for the owner.
Accordingly, President Barack Obama released a statement saying “We’re turning the tables on the traffickers. Just as they are now using technology and the Internet to exploit their victims, we’re going to harness technology to stop them.”
To illustrate the alarming statistics of this issue the US Department of Health and Human Services show that 90% of runaways end up in the commercial sex trade industry and in Tennessee 94 children are trafficked every month. Human Trafficking has become a larger issue than most realize and will be addressed accordingly to the advancement of technology.
– Rachel Cannon
Photo: CNN
Sources: End Slavery Tennessee, Polar is Project
Nigeria on the Brink of a Food Crisis
Continued sectarian violence in Nigeria resulted in the widespread abandonment of farms. Conflict spreads throughout the country, affecting the agricultural season in rural and often isolated regions. This led to dramatic decline in household food stocks. In addition to farming, the conflict limits “off-season livelihood activities” such as fishing.
This coupled with a predicted shortened growing season to create a potentially devastating food crisis. Consequently, Nigerian government reported as many as one million people facing food shortages in the coming months.
The Islamist insurgency in northern Nigeria, which began in 2009, has forced more than 365,000 people to flee their homes and farms. Agriculture generally serves as the primary means of support. Moreover, as refugees, these families have little opportunity to independently replenish their food supplies. According to The Guardian, “violence linked to the Boko Haram insurgency has caused 60 percent of farmers to leave the fertile region.”
In addition to low production, this conflict led to disruption in trade routes. Those managing the trade fear security, for the products and their lives. As production declines, the prices for staple food rise. These prices rose an estimated 10 percent from last year and more than 30 percent from the five-year average.
Alone, this lack of production has led to serious food shortages. Now, the strain of drought-induced food shortage threatens a full-scale crisis. According to The Nigerian Meteorological Agency, the national agricultural sector depends heavily on rain, “with the bulk of its produce cultivated in the north and central regions.” Weather forecasters predict the rainy season to begin in June, though it typically starts in May. In addition, the rain season may end before September. The result: a severely shortened growing season. With a population of 160 million to feed, Nigeria prepares this looming food crisis.
Refugees and farmers affected by the drought cannot afford the drastic rise in prices. Without an independent stock of food, though, these individuals must rely on the market.
In response, farmers are encouraged to use early maturing seeds to help generate a shorter planting season.
However, as Ibrahim Mota of the Dawanau Grain Traders Union shared recently, “Seeds, no matter how sophisticated, have to be planted by humans to germinate.” The Famine Early Warning Systems Network continues to monitor the food supply in this region, encouraging the Nigerian government to alleviate the burden of this conflict on farmers. Without details on the exact tactics to mitigate conflict, families live in constant risk of acute food security.
– Ellery Spahr
Sources: The Guardian
Photo: India Times
UNESCO Pushes for Millennial Education Goals
Former UK Prime Minister Gordon Brown has been a major proponent for global education since his tenure ended. He has made a number of announcements and proclamations in favor of increasing global literacy, yet recently his proposals have gained more steam. The United Nations Educational Scientific and Cultural Organization (UNESCO) has agreed to follow through with Brown’s mission statement to put 57 million children in school worldwide by next year. This falls short of the Millennium Goals that were meant to be reached by 2015.
A report from January of 2014 brought on this concern towards the Millennial Education Goals. The UNESCO report said that the goals would not be met until 2086 under current projections. While striving towards these goals 70 years in advance may seem a little optimistic, the statistics used from 2011 showed a 50% drop in out-of-school children since the beginning of the new millennium. This gives hope for a renewed commitment to make an immediate impact.
The most recent statistics on the issue come from that 2011 study, but those numbers showed 123 million young adults (15-24) lacked basic reading and writing skills. The most progress for universal primary education has been in Southeast Asia, in South Korea, India and Vietnam. Afghanistan shows the most immediate promise for the future, even with troops potentially leaving the nation at the end of the year.
The nations struggling the most to achieve universal primary education are those of Western Africa. Senegal, Mauritania, Nigeria and a number of other sub-Saharan countries still lag behind most of the developed world. Particularly for women, there remain few options and little hope for advancement. West Africa will likely be where UNESCO efforts have to focus.
Gordon Brown, as the United Nation’s Special envoy for global education, called these struggles unacceptable. He said in a recent interview, “the inequality of opportunity that they face is unfair… we have seen the makings of a civil rights struggle amongst young people.” Brown hopes that drawing on grassroots campaigns for education around the world will help bring the world closer to universal primary education.
The fight to achieve universal primary education will take on multiple fronts and be supported by different leaders. Malala Yousafzai has become a global celebrity thanks to her courage in the face of opponents of this mission. Yousafzai and Brown have begun work in Lebanon to educate the thousands of school-age children living in Syrian refugee camps. Given the ongoing Syrian conflict it is unknown how long those kids will be living in the camps, and the need is there for education to prevent a “lost generation” of kids.
The Millennium education efforts may have missed their goals by a long shot. However, the emphasis that people like Brown and Yousafzai have placed on primary education brings hope for the near future. Organizations like The Borgen Project support this passion and hope it will be shared by more people around the world. The first step toward ending global poverty will be reaching children as early as possible, and universal primary education is a key method of doing so.
– Eric Gustafsson
Photo: Globalization101
Sources: United Nations, PBS, BBC
Smoking: A Survival Method?
According to a study by The Population Health Metrics, people living in poor neighborhoods are more prone to smoke at higher rates than those living in wealthier communities. An estimated 25% of adults with less than 12 years of education smoke cigarettes.
One survey shows that most people living in poverty want to quit smoking, but unfortunately it’s not as simple as “just quitting”.
Tobacco companies have been proven to promote smoking in lower income communities by lowering the price of cigarettes and flooding the neighborhoods with cigarette advertisements. In some cities, like Philadelphia, one can buy cigarettes for about $5 without tax.
The director of policy and planning for the Philadelphia Department of Public Health, Giridhar Mallya, stated that those living in poverty smoke to comfort his or her depression and stress.
For some, smoking is not just a coping method, but also a survival method. Lindell Harvey of Crum Lynne, Delaware smokes when he has run out of food.
Smoking enables the body to fend off the feeling of hunger. In Camden, New Jersey, 51-year-old Elaine Styles, a day-care worker who was laid-off, smokes so she doesn’t feel like she has to eat, “I make sure my family eats, then I have a loosie and go to bed.” A loosie is a single cigarette sold for about 50 cents.
Many wonder though, how do people living in poverty afford such an expensive habit? Buying cigarettes in low-income neighborhoods costs an estimated $1,000 a year with approximately 14% of income spent on cigarettes a year.
Nicotine triggers the part of the brain stem that causes one to feel comfort and safety. There are reasons behind the addiction that make sense once the dynamics of poverty are taken into account: the hopelessness of feeling trapped and the “limited sense of having a future,” says Elijah Anders, a Yale University sociologist.
There is hope for the future, though. Rates of smoking have dropped about seven percent between 2004 and 2012, with lower rates of teen smoking and a decline in adult smoking.
With more focus on poverty issues, the numbers are expected to steadily drop within the next few years.
– Becka Felcon
Sources: CNN, CDC, Philly
Photo: Blogspot
Zhengzhou Residents Desperate for Fresh Air
Zhengzhou, China is one of the highest polluted cities in the world. In fact, the air pollution density has earned them the position of number 10 on the Greenpeace list of cities with the most pollution in 2013. The rankings were built by using information from the Ministry of Environmental Protection.
Furthermore, the Air Quality Index (AQI) gave Zhengzhou 175 on the scale of “Good to Hazardous” levels of pollution. Their number falls within the “unhealthy” group, meaning that “everyone may begin to experience health effects, and members of sensitive groups may experience more serious health effects.”
The city has also surpassed the capital, Beijing by 102 points on the AQI, with Beijing at 55, which is considered to have “moderate” levels of pollution.
During the last week of March, China revealed a series of pictures featuring Chinese citizens inhaling fresh mountain air from sealed bags. These pictures were part of the campaign for fresh air, issued by Laojun Mountain Natural Reserve Development Company, a travel agency.
Though mainly a publicity stunt to bring people to the resort on the Loajun Mountain, in a city filled with smog and unhealthy air, it was a hit. Thousands of people lined up to take turns inhaling the fresh air from 20 bags, which traveled over 120 miles to the city. Each person was given a few minutes to breathe in the air.
It certainly made a statement about the city’s lack of breathable air, which the World Health Organization has deemed a health crisis.
One pregnant woman mentioned to a TV reporter that she “felt [her] baby move right when [she] breathed in” the fresh mountain air.
Khurram Zhang, the sales and marketing chief of the Laojun Mountain Natural Reserve, stated that in another promotion they gathered 2,000 cans of air from the mountain and distributed them to the public.
They were all given away after 20 minutes.
– Becka Felcon
Sources: CNN, PolicyMic, UPI, The Wall Street Journal
Photo: The Wall Street Journal