Levant startups are reimagining how innovation can emerge in crisis-prone economies. Despite widespread poverty and instability, entrepreneurs in Jordan, Lebanon, Syria, and Palestine are launching ventures that tackle problems in education, finance and basic services. These efforts are fostering grassroots economic resilience and drawing attention to a region long underestimated by global observers.
Background
As of 2024, poverty in the Levant region remained high. Poverty affects 44% of Lebanese, 69% of Syrians, 24.1% of Jordanians and around 74% of Palestinians. Many countries in the Levant region also struggle with acute food insecurity, including 13 million out of 25 million Syrians and 91% of Palestinians. Meanwhile, Lebanon faces widespread malnutrition because of constant shortages of essential food items.
Debt, inflation, wars and unemployment significantly contribute to poverty in the Levant. Female economic participation is still a challenge in the region. In Jordan, the female unemployment rate rose to 33%, standing 11% higher than the overall unemployment rate. However, entrepreneurship in the Levant is helping to alter these statistics.
The region has faced ongoing pressures from citizens who are unable to afford necessities and governments with overwhelming amounts of debt. Soaring unemployment and inflation have exacerbated the crisis and rendered many countries unable to rebuild after wars and conflicts. Yet amid these challenges, new startups are tackling local problems by offering practical solutions to problems in the education, finance and food delivery industries, and laying the groundwork for broader economic transformation.
Notable Startups in the Levant
Founded in 2016 by Siroun Shamigian and Nisrine El Makkouk, Kamkalima in Lebanon is an education technology startup that provides a digital curriculum companion for Arabic language education. It offers e-learning modules and assessments for students in grades 4-12. The service also enables teachers to track student progress using advanced data analytics. The founders noticed that Lebanon’s Arabic education system lacked the digital tools needed to bolster students’ Arabic grades, which were consistently low. Kamkalima empowers teachers with data analytics tools to enhance lessons and track students’ progress, while providing students with interactive tools to aid their writing, reading, and listening skills in Arabic.
Large enterprises struggle with transparency, efficiency and data accuracy in a region where invoicing processes are often manual, error-prone, and non-compliant with evolving regulations. A Jordan-based team of seasoned FinTech professionals founded InvoiceQ, an SaaS-based digital invoicing platform that meets the needs of businesses in Saudi Arabia, Jordan and Oman. InvoiceQ offers real-time, automated invoicing, with approval workflows, API integrations and two-way customer/vendor integration. The platform enables enhanced decision-making, reduces human error and turns invoicing into a strategic financial tool.
In Syria, infrastructure for digital services like food delivery, e-commerce and mobility was virtually nonexistent until Malek Al-Muzayen established Bee Order. It began as Syria’s first food delivery app. Before Bee Order, restaurants lacked delivery drivers, online ordering was unfamiliar and economic instability made tech development risky. Al-Muzayen built and scaled a local fleet of 150 delivery vehicles, introduced mobile-based ordering, and later launched a ride-hailing app called Wasilni to meet transportation needs.
Levant Startups: Innovation in the Face of Instability
Despite entrenched economic hardships, startups across the Levant are helping communities adapt and thrive. From enhancing Arabic education through Kamkalima, to digitizing financial operations with InvoiceQ, to launching the region’s first food delivery and ride-hailing services via Bee Order and Wasilni, entrepreneurs are responding to local needs with scalable, tech-driven solutions. These ventures reflect a broader shift; young founders are tackling systemic issues with creativity and resourcefulness, even in the context of conflict and economic instability.
Other promising ventures include Tajir.Store, a Syrian e-commerce platform helping businesses to automate their online store operations, and Rocheta, a health care app that connects patients with pharmacies to have medications delivered to their homes. Together, these startups are weaving a grassroots foundation for more inclusive economic participation and long-term resilience in the region. As they continue to grow, they are not only meeting immediate needs but also laying the groundwork for broader transformation in education, finance, commerce and mobility.
– Haley Parilla
Haley is based in Cape Coral, FL, USA and focuses on Business and Politics for The Borgen Project.
Photo: Flickr
