Along with a reputation for designing comfortable performance shoes, Skechers is a brand praised for its philanthropic efforts. In the past year, through the BOBS for Skechers charitable program, more than 13 million pairs of new shoes have been donated to children in need around the world as well as throughout the nation, reaching those struggling with poverty, homelessness and natural disasters.
Skechers shoes leave a charitable footprint through its BOBS for Skechers charitable program, in collaboration with charities such as Delivering Good, Inc. and Soles4Souls. Delivering Good, Inc. (formerly K.I.D.S./Fashion Delivers) is a nonprofit that accepts donations in the fashion, home and children’s industries, which are then sent to help millions of kids, adults and families facing poverty and disaster. Since 1985, over $1.6 billion of donated products have been distributed through the charity’s network of community partners. Delivering Good, Inc. has been a partner of Skechers for five years and has distributed a total of 7.5 million pairs of shoes in that period to organizations domestically and internationally.
Founded in 2006, Soles4Souls has distributed more than 30 million pairs of shoes in 127 countries and all 50 U.S. states. Skechers, through its alliance with Soles4Souls, provides short-term relief and long-term solutions to individuals without access to a good pair of shoes. Every day children are kept from attending school and adults are unable to work because of the burden of walking without proper shoes, and a single pair has the power to provide relief in many developing nations around the globe. Furthermore, Soles4Souls states, “Our micro-enterprise model provides entrepreneurs the ability to start small businesses by providing a steady supply of high-quality, low-cost product; a powerful and sustainable way for people to lift themselves and their families out of poverty.”
In addition to working with various charities, Skechers involves celebrities in the process to help raise awareness about the brand and its mission to give back. Singer-songwriter Camila Cabello is the latest celebrity to work on a campaign with Skechers. The 20-year-old recently took to Twitter to share her upcoming involvement with the brand, on which she expressed, “One of the things that attracted me to Skechers is their philanthropic efforts to children in need and animals in need… because that’s something that’s important to me and close to my heart.”
Through its nonprofit partners and millions of donations, Skechers helps deliver individuals from extreme poverty, even in the simplest of ways. The Skechers movement has reached children and adults struggling with a variety of circumstances across the nation and in more than 30 countries worldwide, helping each of them one step at a time.
– Mikaela Frigillana