Sports often bring people together and provide a sense of normalcy and relief during times of crisis. Amid the COVID-19 pandemic, athletes have stepped up and contributed to COVID-19 relief efforts. Marcus Rashford successfully lobbied the United Kingdom government to provide meals for impoverished school children and Lionel Messi donated €1 million to COVID-19 research and treatment. Major athletic companies have also supported global responses to COVID-19 around the world. Here are three major athletic brands contributing to the global fight against COVID-19.
Top 3 Athletic Companies Aiding COVID-19 Efforts
- Nike: Nike is arguably the most responsive athletic company in the world in regards to supporting worldwide COVID-19 responses. Nike, along with the Nike Foundation, has committed to donating about $25 million to help with the COVID-19 response. This donation will go toward the World Health Organization as well as funding for communities where Nike has headquarters. This includes $1 million to the COVID-19 Solidarity Response Fund and $1.1 million to the King Baudouin Foundation. The Solidarity Response Fund helps vulnerable low-resourced communities, protects displaced people and refugees and provides essential supplies such as food to impoverished and at-risk people. The funds for the King Baudouin Foundation will go towards funding for vulnerable and disadvantaged groups in Europe, the Middle East and Africa who have been heavily affected by COVID-19.
- Adidas: Adidas is supporting frontline workers, as well as donating to the global COVID-19 response. The company has produced over 100,000 medical masks for worldwide distribution to frontline workers. Adidas’ donations to fight COVID-19 have reached almost $5 million. To date, Adidas’ donations add up to $3.25 million towards the COVID-19 Solidarity Response Fund and $1.35 million to the China Youth Development Foundation. The funds to the Solidarity Response Fund will go towards similar causes as the donation from Nike, helping impoverished individuals and communities around the world. Donations to the China Youth Development Foundation will be used to help treat and respond to COVID-19 in disadvantaged regions in the country and help impoverished children who have been affected by COVID-19.
- Reebok: Through its Reebok Love campaign, the company has supported funding for global COVID-19 relief efforts. With every pack of face masks sold until June 30, Reebok will donate $2 to COVID-19 relief efforts, up to a total of $1.5 million. The donations are going to Save the Children’s Global Coronavirus Response Fund. The Save the Children fund will help support vulnerable regions like refugee camps and conflict zones by providing these areas with preparedness training and medical supplies. Funding will also go towards meals and educational supplies for impoverished regions where remote learning is not an option.
The actions these major athletic brands took in response to the global pandemic shows what is possible when the world and companies unite for the betterment of global health. By donating equipment and funds, these athletic brands are helping healthcare and frontline workers in the battle against COVID-19 while also supporting impoverished communities impacted by the virus.
–Zachary Laird
Photo: Flickr