Fish are a valuable commodity in the Pacific Islands, making up to 90% of animal protein consumption and a significant portion of income generation in coastal villages. In terms of income generation, the advent of widespread cell phone coverage presents a promising opportunity for the region’s efforts toward poverty alleviation and economic advancement through fishing activities. However, only 38% of Pacific Islanders have access to a mobile phone subscription, contributing to poverty rates as high as 52.2% in Papua New Guinea. The following is an outline of five key ways that increasing mobile phone subscriptions could aid poverty alleviation through fishing in the Pacific Islands.

Access to Market Information

Facilitating access to market information is one of the most pivotal avenues through which phone coverage enhances fishing in the Pacific Islands. This assertion is strongly supported by Robert Jensen’s seminal research paper “The Digital Provide.” Jensen’s study, conducted in the densely populated fishing region of Kerala, India, revealed that with the adoption of cell phones, approximately one-third of fishermen expanded their market reach beyond their local catchment area.

This expansion coincided with a significant reduction in fish wastage, plummeting from 8% to 0%. The change was caused by newfound access to real-time market data afforded by mobile phones, enabling fishermen to stay abreast of supply and demand dynamics in nearby markets. Consequently, Jensen’s study underscored a tangible increase in fishermen’s profits, catalyzed by expanding cell phone coverage.

These findings suggest that similar benefits could accrue in the Pacific Islands, where increased cell phone access could enhance food production, expand economic opportunities in fishing and reduce food poverty. By leveraging existing infrastructure, such as the Western Pacific Fisheries Information Network Data Portal, fishermen can explore new markets, augmenting overall productivity and mitigating financial poverty and food insecurity.

Communication with Buyers

The expansion of cell phone access equips fishermen with a direct and streamlined communication channel to engage with individual buyers. Multiple studies underscore the significance of digital marketing in fish sales, highlighting its cost-effectiveness in reaching a broader array of potential consumers. Moreover, fostering personal connections with clients significantly enhances customer satisfaction and drives referrals. Through regular communication via cell phone with consumers, fishermen can broaden their network, facilitating waste reduction and boosting income. Consequently, this enhanced financial capacity enables investment in modern fishing equipment, thereby further optimizing operations and catalyzing economic growth and poverty reduction.

Weather Monitoring

Fishing, particularly in economically disadvantaged nations, poses significant risks due to unpredictable weather patterns and tidal fluctuations, with an estimated 100,000 fishermen losing their lives annually at sea. The expansion of cell phone coverage presents an opportunity to substantially diminish this staggering toll, primarily by granting access to real-time weather updates. This access notably reduces the likelihood of fishermen encountering perilous sailing conditions. For instance, the National Disaster Management Office of Vanuatu has pioneered an emergency SMS system to notify fishermen about impending natural disasters – a cost-effective, low-tech solution that profoundly enhances safety at sea. Moreover, temperature directly influences fish behavior and productivity.

Cell phone coverage grants fishermen access to both long-term climate forecasts and short-term weather trends, empowering them to adapt by acquiring suitable equipment for changing conditions or relocating to other catchment areas with higher yields. As a result, fishing in the Pacific Islands transforms into a safer, more profitable industry, fostering increased food production and incomes.

Access to Financial Services

Fishermen in rural or remote islands frequently encounter challenges accessing banking services, which are crucial for obtaining loans to initiate or expand fishing operations. The expansion of cell phone coverage facilitates access to online banking and microfinance institutions, offering avenues for business expansion with minimal collateral requirements. Notably, in China, microfinance initiatives within the aquaculture sector have demonstrated efficacy in poverty alleviation while also proving profitable for the firms involved. Additionally, in Haiti, mobile phone expansion resulted in a 30% increase in people gaining access to financial institutions. Extrapolating from this data, it is reasonable to anticipate similar benefits for Pacific island communities with expanded mobile phone coverage.

Government Oversight and Compliance

Illegal fishing in the Pacific accounted for the illicit harvesting of nearly 200,000 tons of tuna, valued at more than $300 million, between 2017 and 2019. Such alarming trends transcend species boundaries, jeopardizing the survival of marine populations, intensifying food insecurity and undermining the efforts of licensed purveyors. However, with the advent of mobile internet connectivity, surveillance and communication with governmental authorities are streamlined, empowering fishermen to report suspicious activities effectively.

The tangible benefits of cell phone coverage in combatting illegal fishing have already been observed in the Solomon Islands. By curbing overfishing and unsustainable practices, cell phones play a consequential role in safeguarding fishing productivity for future generations, thereby ensuring the long-term sustainability of the industry. This proactive approach not only mitigates poverty and food insecurity concerns but also fosters a more resilient and prosperous fishing sector.

Ongoing Initiatives

Despite persistently low mobile subscriber penetration among Pacific Islanders, projections indicate a rapid increase, with an estimated 50% adoption by 2030. However, this rate still falls significantly below the global average of 73%. To improve penetration rates among fishermen in the region, concerted efforts from local policymakers and international investors could be crucial. Initiatives such as the Pacific Digital Connectivity and Cybersecurity Partnership (DCCP) by USAID aim to enhance internet connectivity throughout Oceania. USAID-funded mobile applications, such as Hapi Fis and Hapi Pipol! (Happy Fish, Happy People!) in the Solomon Islands, provide fishermen and communities with real-time fishery management information and solutions.

Looking Ahead

The potential for mobile technology to transform the fishing industry in the Pacific Islands is vast and promising. By increasing access to market information, enhancing safety with weather updates and improving financial services, mobile phones could significantly uplift the economic status of fishermen and their communities. As coverage expands, these technologies are poised to make a profound impact on reducing poverty and increasing food security across the region.

– Matthew Candau

Matthew is based in St. Andrews, Scotland and focuses on Technology and Politics for The Borgen Project.

Photo: Flickr