Around the world, many young girls are without access to basic health and educational resources. Research has shown that gender equality and women’s empowerment initiatives are key to alleviating global poverty. Over the years, organizations have developed across the globe committed to providing such resources in order to improve the quality of life for millions. One of those organizations is The Nike Foundation’s Girl Effect. This organization is a creative nonprofit working where girls are marginalized and vulnerable.

4 Facts About Girl Effect

1. Girl Effect has been in operation for 12 years. The Nike Foundation launched Girl Effect in 2008 at the World Economic Forum. According to its website, “The Girl Effect is about the unique potential of adolescent girls to end poverty for themselves and the world.” Nike designed the organization to inspire the most influential leaders in the world to get girls in vulnerable nations on the global development agenda and help increase the drive of resources to them. Girl Effect also aims to create media resources for girls around the world in order to increase their access to resources surrounding education and healthcare. Through partnerships with prominent organizations and creating branded media content, Girl Effect has provided millions of girls access to life-saving information.

2. It uses media and the internet to reach girls in developing nations. Girl Effect creates branded media for girls around the world that helps to “navigate the pivotal time of adolescence so they can make positive choices about their health, education and economic future.” Girl Effect currently operates seven different digital programs to reach girls around the world; Chhaa Jaa, Ni Nyampinga, Springster, TEGA, Tujibebe, Yegna and Zathu. The Chhaa Jaa program, which means “go forth and shine” in Hindi, is a “digital-first youth brand that inspires, informs and equips girls in India with the right skills and confidence to navigate adolescence.” These resources include helping girls access information about sexual and reproductive health, how to negotiate with parents about their choices for continuing their education, and how to prepare for their first job. Tujibebe is a program that was born from Tanzanian culture and is a mobile-based brand focused on helping provide adolescent girls with information and resources they need to make positive choices about their future. This includes how to finish their education and setting up their own small business.

3. It partners with numerous organizations to share its message. Girl Effect has worked with organizations from a variety of industries, from nonprofits to social media networks, to help effectively spread its message to girls across the world. One of the largest nonprofit organizations that it partners with is UNICEF. Together the organizations support and promote the Ni Nyampinga program in Rwanda. Through this partnership, UNICEF and Girl Effect have been able to make Ni Nyampinga a nation-wide movement with 80% of the population of Rwanda aware of it, which is almost 6.6 million Rwandans. Another prominent partner of the organization is Facebook. Through the use of Facebook’s Free Basics platform, which provides people with full access to services on their mobile phones, Girl Effect is able to promote its Springster program on a worldwide scale. Through this partnership, Facebook and Girl Effect have been able to reach over 12 million users in the past year alone. The program is available in over 50 countries, including South Africa, Nigeria, the Philippines and Indonesia. A few additional Girl Effect partners include the Bill and Melinda Gates Foundation, Gavi and Mastercard Foundation.

4.  The Nike Foundation’s Girl Effect made great strides reaching developing countries. Since its introduction in 2008, Girl Effect has been able to reach millions of girls in developing nations to provide education and resources. In India and South Africa, its online chatbots have responded to over 1.2 million messages asking for advice on sex and healthy relationships. It has helped connect over 15,000 girls in India with efficient sexual and reproductive health information and services online. In Malawi, girls who read Girl Effect magazine are 32% more likely than non-readers to go to a medical provider and receive their first dose of HPV medication. In Indonesia, those who have seen Girl Effect’s digital nutrition campaign are 32% more likely to make healthier food choices than those who did not view it.

Girl Effect Closes the Gender Gap

Since its beginning, The Nike Foundation’s Girl Effect has helped to create media for girls around the world to provide resources on how to improve their education, healthcare and well-being. For years, the world has struggled to include girls in the many advances that have been made in healthcare and education. However, organizations like Girl Effect help to close this gap.

– Sara Holm
Photo: Flickr