Through fame, celebrities have the power to influence and gather others in support of a cause.
Victoria Beckham, singer and wife of soccer player, David Beckham, participated in the ‘Fashion Saves Lives’ Sale, which gave one-hundred percent of its profit to the program, Save the Children.
In 1919, Eglantyne Jebb and Dorothy Buxton started a fund for Save the Children, which would assist children in areas of conflict. Today, the organization acts in 120 countries, providing basic care for children, such as education, health care, protection, food and water. The ultimate goal of the organization is to end child deaths from preventable diseases by 2030.
Recently, Victoria Beckham donated 25 of her daughter’s outfits to the cause. Three-year-old Harper’s donated clothes consisted of iconic brands such as Gucci, Ralph Lauren, Stella McCartney, Charlotte Olympia, Chloe, Roksanda Ilincic, and Marc Jacobs.
Hours before the sale began, bargain shoppers lined up outside of a London shop hoping to be the first to purchase one of the toddler’s outfits.
Only five minutes into the sale on June 18, one of the 25 outfits was purchased. The prices per outfit ranged from approximately 393 to 786 U.S. dollars.
One of Harper’s designer dresses was even placed on an online Ebay auction, which ran from June 18-28.
At the auction, Victoria Beckham said, “As a mother, I passionately believe that all children, wherever they live, have the right to a happy, healthy life.”
Fifteen other celebrities, including fellow Spice Girl, Melanie C and actor, Stanley Tucci, donated clothing to the 10 day sale.
Victoria Beckham and the other celebrities who participated are advocates for Save the Children and they all campaign for world leaders to protect and save children world wide.
Declaring that anyone can make a difference, Victoria Beckham says, “Everyone out there can do their part by purchasing or donating, ensuring children all around the world have the opportunity of a brighter future.”
– Kelsey Parrotte