Tyla Laura Seethal, born in 2002 in Johannesburg, South Africa, continues to celebrate her African identity through music and performance. Her 2023 single “Water” went viral on TikTok and earned a Grammy Award in 2024 for Best African Musical Performance. Despite global success, Tyla remains rooted in her home country and recently launched an initiative to support young women’s education in South Africa.

Barriers to Women’s Education

Women in South Africa often face gender-based obstacles in pursuing education and professional advancement. Cultural expectations and unequal domestic responsibilities limit their ability to attain higher education. Although the South African Constitution prohibits discrimination, persistent stereotypes suggest men are better suited for leadership roles. A study conducted during the COVID-19 pandemic at a University of Technology in the Free State Province revealed the structural barriers women face in higher education. Female staff reported challenges including harassment, stereotyping, maternity leave concerns and doubts about their qualifications. These findings highlight the need for gender-responsive reforms to promote economic and social development through inclusive education.

Tyla’s ‘Bliss Smoothie’ Initiative

In April 2025, Tyla partnered with U.S.-based health food store Erewhon to launch the “Bliss Smoothie.” Proceeds from smoothie sales support 18twenty8, a South African nonprofit focused on women’s education and personal development. Tyla selected 18twenty8 because of its long-standing mission to empower women through education, recognizing that access to schooling plays a vital role in breaking the cycle of poverty. The organization received renewed attention following the donation, which founder Refiloe Seseane called “a motivator to continue the work that [they] have been doing.”

18twenty8’s Impact

Since registering in 2011, 18twenty8 has supported women ages 18 to 28 through life skills workshops, financial assistance, leadership camps and peer mentorship. The organization aims to build women’s confidence and equip them with tools for success. Graduates featured on the organization’s website have shared stories of how tuition assistance and mentorship enabled them to pursue their degrees and long-term goals. Tyla’s contribution may help more women access higher education and challenge the cultural norms that have historically limited their potential.

Expanding Opportunities Through the ‘Big Sister Network’

In addition to its core programs, 18twenty8 operates the Big Sister Network, a mentorship initiative that pairs young women with professional female mentors. This program provides guidance, career exposure and support, addressing the lack of positive female role models and academic mentors in many communities. Through these relationships, participants gain insights into various career paths and develop the confidence to pursue their goals. The ‘Big Sister Network’ exemplifies 18twenty8’s commitment to holistic empowerment, fostering a supportive environment where young women can thrive.

Looking Ahead

As Tyla continues to expand her influence, initiatives like the Bliss Smoothie partnership aim to open new avenues for global engagement in gender-focused development. Sustained support for organizations like 18twenty8 could strengthen the pipeline of South African women’s education and skilled professions in South Africa. Future collaborations with public institutions and the private sector could also help scale impact through scholarships, digital learning tools and mentorship infrastructure. According to UNESCO, each additional year of secondary education for a girl can increase her future earnings by up to 20%, highlighting the long-term benefits of educational access. By investing in women’s development early, communities may see improved health, reduced poverty and higher levels of civic participation.

– Sarina Francis

Sarina is based in Tallahassee, FL, USA and focuses on Good News for The Borgen Project.

Photo: Flickr