Noonday Collection: Style Changing Lives
Creativity comes in many forms. For example, it can be when one combines fashion and justice to bring business to impoverished communities around the world — and that is exactly what Jessica Honegger did when she created Noonday Collection.
What started as a trunk show by a woman who wanted to raise money to adopt a son from Rwanda soon became more than a one-time fundraiser, It has become an innovative business model that allows women to use fashion to create jobs at living wages for artisans in Latin America, Asia and Africa.
Since its launch in 2011, Noonday Collection has provided women in the U.S. the opportunity to earn an income through entrepreneurship while still alleviating global poverty, creating a mutual beneficiary relationship that strays from the charitable “handout.”
Using fashion and design to create economic opportunity for impoverished communities, women can become social entrepreneurs known as Noonday Collection Ambassadors.
As ambassadors, women use their fashion sense to change the world and collaborate with others to make an impact simply by shopping, styling, sharing and advocating.
Noonday Collection states it best on its website: “Your fashion sense can now restore dignity to abandoned women in Ethiopia, empower communities in Ecuador, and create business opportunities for Ugandans.”
Noonday Collection Ambassadors partner with artisans in developing countries by selling jewelry, winter scarves, headbands and other accessories through trunk shows and personalized e-commerce sites. Artisans earn a percentage of the sales commission.
By partnering with artisans in developing countries, ambassadors can empower others to create a marketplace for their goods in their own community while still being able to help those in poverty earn a sustainable business to support their families.
Noonday Collection pays for all its products up-front and even makes advanced payments to provide artisans the money flow they need to start a sustainable business.
The company also sends members of its team to train artisans on what practices are best to design for the U.S. market among other topics to help them understand their business.
In addition, Noonday Collection offers scholarship programs, emergency assistance and donate a portion of sales from adoption trunk shows to help place orphans in a permanent home.
If you would like to take part in this growing movement that has supported more than 1,200 adoptive families through its entrepreneurial insight and fashionable taste, visit the Noonday Collection website to learn how to become a Noonday Collection Ambassador: http://www.noondaycollection.com/become-an-ambassador.
– Chelsee Yee
Sources: Noonday Collection 1, Noonday Collection 2, Toms