Mall for Africa App Brings E-Retailers to African Consumers
Mall for Africa is a patent-pending app, payment system, web service and platform that allows people from African nations to buy from U.S.- and U.K.-based e-commerce sites. This opens up local populations in Africa to products and stores they might not have access to otherwise. The app and site provide secure logins, delivery and accept local payment methods. Since its inception, Mall for Africa has joined forces with other companies and expanded its brand to give African shoppers even more options.
Chris Folayan is the CEO and founder of Mall for Africa. While studying for a business degree in marketing at San Jose State University, his family in Nigeria would send him detailed lists of things they wanted him to bring them when he visited. He started the business after he couldn’t board a plane because he had too much luggage with him. He recognized the demand and developed an app to bridge the gap.
The company works by shipping through the app and absorbing all the risks U.S. and U.K. e-retailers are wary of. The app takes care of payments in various currencies, security concerns and fraud, charge-backs, delivery confirmations and customs clearing. As a result, popular companies and brands —Amazon, eBay, Macy’s, Apple, Zara just to name a few—are now shipping to African countries.
Additionally, individuals can use the app for more than entertainment and commodities. In an interview with How We Made It In Africa, Folayan explains that it is also a tool of empowerment for the African people. It is how some schools get textbooks, computers and other supplies necessary for the academic year. Hospitals have ordered equipment that used to be unavailable to them. People have even started their own businesses now that they can gather the items they need.
Folayan went on to say that international brands are recognizing that the African consumer base is invaluable. This puts these consumers in a position to request stores to stock African brands. If this becomes the case, African designers will be able to use Mall for Africa to sell their goods abroad.
Since its humble beginnings in 2012, Mall for Africa has grown exponentially. GroceryDirect and FashionDirect connect African consumers to even more products and goods. These services are both powered by Mall for Africa. Even with these expansions, Folayan sees room for improvement in the app. Currently, it is available to people living in Nigeria, Ghana and Kenya. However, the founder hopes to include other countries in the future.
– Jada Haynes