Lymphatic Filariasis (LF), better known as Elephantiasis, is a painful and profoundly disfiguring disease and yet is a fairly common occurrence in poverty-stricken India. In fact, nearly half of India’s population, about 553 million people, is at risk of contracting LF.

In recent years there has been a mass drug administration (MDA) to people living in the poorest communities of the country. This initiative has been created to stop not only LF, but also many other preventable, chronic and debilitating infections known as neglected tropical diseases (NTD).

However, LF is still one of the most particularly challenging NTDs India has yet to face. Although almost half of India’s population is at risk of becoming infected, LF is one of the easiest NTDs to prevent. This could potentially lead to India eliminating LF within the next few years, and the government has increased efforts by launching the largest MDA in the world.

Yet, there has been little change, for most of the members of the poor Indian communities have been unwilling to take the free medicine. This unwillingness is due to little education, lack of disease awareness and risk perceptions, coupled with general public suspicion of the government distribution program.

Over the last 10 years, advances have led to new diagnostic and treatment tools, along with control strategies for dealing with LF. In October 2014, the Indian Ministry of Heath and Family Welfare (MOHFW) launched a communications campaign known as “Hathipaon Mukt Bharat” or “Filiaria Free India” to create and spread awareness about LF and the new tools to diagnose, treat and prevent the spread of the disease.

The initial campaign was a success, leading to a significant spike in people taking the medicine. With nearly 200,000 health workers in 14 of India’s states providing the information and medicine, the MOHFW was able to reach out to over 300 million people.

Today, India has revitalized its efforts with MOHFW’s Hathipaon Mukt Bharat campaign and has continued to work toward eliminating the LF issue. Recently, the Hathipaon Mukt Bharat initiative won a Silver Lion at the Cannes Lions International Festival of Creativity, earning it national praise for the work it has achieved and will continue to achieve within India.

– Alysha Biemolt

Sources: Impatient Optimists, WHO, JPGM Online, MedInd
Photo: Imagekb