Hugh Evans, CEO and co-founder of the Global Poverty Project, received the Humanitarian Award at the 12th annual Billboard Touring Awards on November 19 for his efforts to end extreme poverty.
The award show was established in 2004 and is sponsored by Billboard Magazine to honor the top entertainment artists and professionals, as well as recognize box office and entertainment achievements.
The Billboard Touring Awards honor the industry’s top achievers in categories including Top Festival, Top Arena, Top Manager and Top Comedy Tour.
Founded in 2008, the Global Poverty Project aims to connect everyone around the world using social media to express the need to end extreme poverty.
By joining the conversation, the Global Poverty Project believes it can grab the attention of government, businesses and NGO’s to restructure the systems and policies that are trapping people into poverty worldwide.
The Global Poverty Project began hosting the Global Citizens Festival in 2012 with the slogan, “We Are Not A Generation Of Bystanders.”
The annual festival in New York City brings both musicians and activists together and urges world leaders to make more contributions toward ending extreme poverty. Since launching the festival, the event has helped secure $1.3 billion commitments to help end extreme poverty.
“In an industry filled with people who are dedicated to helping others through the power of music, Hugh Evans stands out for his ability to rally both artists and executives around the common cause of ending global poverty,” said Ray Waddell, executive director of Content & Programming for Touring & Live Entertainment at Billboard.
This past year, a crowd of 60,000 people filled Central Park with live performances from Beyoncé, Ed Sheeran, Coldplay and Pearl Jam. High-profile leaders and activists including First Lady Michelle Obama, Vice President Joe Biden, Hugh Jackman, Bill Gates and members of the UN General Assembly were also in attendance.
Through combined efforts, the European Commission closed the festival by pledging $530 million dollars to aid the Syrian refugee crisis.
As the Global Poverty Project continues to gain activists, Evans shows the world that extreme poverty can end by 2030. “No movement is about an individual,” said Evans of his organization’s mission. “It’s about an amazing group of people coming together from different backgrounds.”
– Alexandra Korman