Forever 21 gives back to those in need, having carried products over the years in aid of a number of organizations. Purchases from the popular retailer have contributed to the donation of $11.5 million worth of merchandise throughout 2016 to global charities such as Soles4Souls, On Your Feet and the Feed Project.
Soles4Souls is a nonprofit that collects and distributes shoes and clothing to disadvantaged communities in 127 countries around the world and throughout the U.S. As a part of its partnership with Forever 21, Soles4Souls has donated more than 800,000 units of clothing. Initially founded as a disaster relief organization, Soles4Souls provided footwear to those affected by the Indian Ocean tsunami in 2004 and Hurricane Katrina in 2005.
In many developing nations where walking is the primary mode of transportation, millions of people lack proper footwear to get around, and as a result, are exposed to unsanitary conditions that can lead to disease. These conditions contribute to the ongoing cycle of poverty, and the vision of Soles4Souls is to eradicate extreme poverty by 2030, and its efforts to provide a new pair of shoes to each child in need help work toward that goal.
Forever 21 gives back through its collaboration with the On Your Feet Family Resource Center, which provides assistance to low-income or homeless families and individuals, shelters, missions, board and care facilities and other organizations. Forever 21 has provided nearly 700,000 units worth of clothing donations, which have reached victims of natural disasters in Nepal, Chile, Bohol and Haiti.
FEED was founded by Lauren Bush in 2007 and has transformed into a movement fighting against hunger in a tangible way. FEED creates handcrafted products, such as bags, pouches and bracelets, using eco-friendly materials and fair labor. Giving these products raises aid that is ultimately delivered in the form of school meals, micronutrients, mother-child nutrition, Vitamin A and emergency relief. Together, Forever 21 and FEED have provided more than 71,000 meals.
While designing and keeping up with the latest trends for consumers, it is also evident that Forever 21 gives back to vulnerable communities. By establishing alliances with such charitable organizations, great numbers of people in underprivileged areas have received the assistance needed to ease their poverty and hunger and move toward prosperity.
– Mikaela Frigillana
Photo: Flickr