Ethical fashion refers to how clothing is made and takes into account the materials that are used but also the treatment of the workers, their salaries and their safety. The movement is growing and shedding light on the unsustainable practices of so-called “fast” fashion – miserable working conditions, unlivable wages, environmental degradation and pollution. Poor men and women must endure these conditions because they do not have a choice. Currently, more and more ethical brands aim to give back to local communities in developing countries. In this article, five ethical brands working to alleviate poverty by empowering women are presented.
Ethical Brands that Empower Women
- Krochet Kids puts a face behind the product. Everything they produce is hand-signed by the woman who made it and customers can learn about the stories of these women online. The company provides job opportunities to women in need to help them break the cycle of poverty. It all started as a hobby of high school friends who crocheted their own winter hats and other products. After attending college and spending some time in Uganda, the idea to pass on the skill of crocheting to people emerged. By teaching people the craft they gave them the autonomy to start working and providing for their families. Krochet Kids provides jobs which is a crucial step toward alleviating poverty. They also work with a nonprofit partner Capable, in order to go further and provide services to help their employees in all areas of life. The program includes mentorship, educational and financial services. Capable’s goal is to equip people with the skills, knowledge and resources they need to permanently get out of poverty and create their own business.
- ABLE is a lifestyle brand whose mission is to end generational poverty by giving women economic opportunity. The founder, Barrett Ward, had a firsthand experience witnessing how poor young women in Ethiopia had to prostitute to support themselves and he decided to change that. The brand has grown a lot over the years and currently works in countries like Ethiopia, Mexico, Peru and Nashville. All of the company’s products have something in common- they are made by women and help bring the end of generational poverty closer. To show the true impact of their work, ABLE is committed to radical transparency and publishes the wages of their employees. They also use a platform that measures social impact. By being radically transparent they want to empower consumers to demand change through their choices and invest in women.
- Initially starting out as a nonprofit organization in 2008, Raven + Lily now employs over 1,500 women in order to help them break free from the cycle of poverty. Their partners ensure that they pay their employees livable wages. Raven + Lily recognizes that production impacts people and the planet and does not only minimize the waste by using repurposed or recycled materials but aims to empower women on a bigger scale. Every purchase funds microloans given to women entrepreneurs in local communities. Raven + Lily provides women with a safe job, fair wages, health care and tools to empower them to thrive.
- Mayamiko is an ethical brand that produces clothes, accessories and homeware ethically made in Malawi. The brand uses and draws inspiration from African techniques and locally printed fabrics. Mayamiko works closely with Mayamiko Trust, a charity that aims to nurture the talents and creativity of those most disadvantaged. They lift people out of poverty by training them in activities that could transfer into a trade. The Mayamiko Trust and the brand work together through the Mayamiko Fashion Lab. The Lab provides education, nutrition and sanitation. Disadvantaged women, many of them being HIV patients or orphans, learn sewing and tailoring and develop business and financial skills. Upon completion of the training, they receive guidance, mentorship and recognized qualifications as well as access to microloans to help them start their own business. The Mayamiko Trust also crafts and provides reusable sanitary kits to women, giving them a safe and hygienic option for their period.
- HopeMade is child-labor-free certified brand and committed to high-quality ethically made products. The company started in September 2016 with the goal of producing conscious and ethical fashion and providing employees with dignifying wages and work. The brand uses 100 percent alpaca fiber that is knitted in Peru by local artisans. Their core values are sustainability, fair trade and ethics and they are on a mission to transform the way style is produced, perceived and consumed. The brand is managed from Colombia where indigenous tribes work and earn fair wages.
Empowering women impacts and lifts whole communities out of poverty. When women earn a sustainable income, they reinvest it back into food, health, education, children, their family and the community. Ethical brands help women create their own businesses, provide for their families and escape the cycle of poverty.
– Aleksandra Sirakova