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Coca Cola Leading the Way for Sustainability

Coca-Cola has continued to be a responsible citizen in the global community through empowering women around the world along with aspiring to conserve the world’s natural resources. Coca-Cola has pushed for better agriculture over the past few years along with providing better agricultural principles and clean water for Africa.

Coca-Cola believes that women are the key to economic growth and reducing global poverty. In fact, The Food and Agriculture Organization (FAO) estimates that if women and girls have just as much access as men and boys do to agricultural resources like farming this could increase production by 20 to 30 percent. This could tremendously aid in farm production in developing countries.

In addition, Coca-Cola South Africa has teamed up with UN women to ensure growth in women entrepreneurship. Women in South Africa are receive training in areas of business and marketing to help prepare them for the current job market. In turn, many of these women will be opening small retail stores selling Coca-Cola products and with the help of Hand in Hand, the partner in the program, estimates predict to have over 25,000 South Africa women running their own businesses by 2015. This is not only expanding Coca-Cola, but the overall business in South Africa.

All the same, Coca-Cola is making use of new technology for their products and services to invest in these developing countries’ futures by creating new business models which can improve the lives of millions and reduce global poverty. Nevertheless, Coca-Cola strives to improve the quality of life for low-income families by providing opportunities which were among the least in these areas, while conserving the environment.

Coca-Cola demonstrates the qualities of a caring citizen for the world with the development of Ekocenters, which provide basic human needs such as clean water, vaccines, food and electricity in developing countries. The developing nation’s biggest issue is the need for basic human necessities in order to continue to develop and reduce global poverty. Therefore, these technological advancements can aid as well, by providing the necessary tools to move beyond poverty.

Coca-Cola is aiming to give back by creating a goal for the year 2020 to improve the company’s water-use efficiency. Also, Coca-Cola has created programs to help get water back to the communities through watershed efforts like the Coca-Cola Africa Foundation’s Replenish Africa Initiative and helping to bring safer water to communities around the globe. Accordingly, the Replenish Africa Initiative works by improving access to water and sanitation. This then promotes better hygiene and the reduction of illness and disease. In turn, this helps the community at large by improving health, the environment and helping to promote sustainable water for the environment.

Coca-Cola is transforming communities by empowering women and investing in the future of these small businesses. This will in turn bring more opportunities to the development of the community, along with improving the environment by conserving natural resources that are valuable to all countries, and bringing basic human needs to these areas’ doorsteps.

– Rachel Cannon 

Sources: Coca Cola, Harvard Kennedy School
Photo: Flickr