Beyoncé has joined the Global Citizen Tickets Initiative alongside artists such as Pearl Jam, Foo Fighters, Bruce Springsteen, Kanye West, Jay-Z and more. Beyoncé’s involvement comes as a part of the Global Poverty Project. Global Citizen Tickets are designed to provide incentives to concertgoers and fans to take social action to combat poverty.

The website encourages individuals to raise awareness about poverty by signing petitions and calling their representatives to discuss these issues. Pearl Jam’s manager, Kelly Curtis, started the initiative alongside Global Poverty Project CEO Hugh Evans. The organizers knew that star power like Beyoncé, Jay-Z, and other superstars would give the cause real drive, and get people involved.

The initiative works through a points system. Individuals participating in social actions will be rewarded with points which in turn can be used to win free concert tickets from the Global Citizen Tickets Initiative “pool.” The tickets have been donated by the artists for each concert throughout their concert circuit.

The project is connected with several other organizations including ONE, Malaria No More, Living on One, and The ISIS Foundation. The Global Citizen Ticket Initiative is hoping to make impacts in the areas of polio, malaria, women’s empowerment, food security, academic success, and others.

The chairwoman of the Global Citizen’s Ticket Initiative, Michele Anthony, believes the universal appeal and non-partisan nature of poverty-related issues make the attraction to these events so strong. Issues like poverty and women’s empowerment are no brainers for music stars to back.

Beyoncé has donated tickets for over twenty-five shows between now and the beginning of August.  Individuals are invited to take social action in the hopes of winning tickets to see Ms. Knowles perform songs from her recent album “4”.

– Caitlin Zusy
Source Global Citizen, Global Citizen