Low-income families in Brazil face challenges that can affect children long before they enter school. Brazil had an estimated population of 213.4 million people in 2025, according to the Brazilian Institute of Geography and Statistics (IBGE). Although Brazil has reduced poverty in recent years, millions of families still live with limited access to food, education, housing, sanitation and other basic needs.

UNICEF reports that about 32 million children are in vulnerable situations. These include lack of education, child labor, living in poor conditions or lack of water and food. IBGE also reported that Brazil’s poverty rate fell to 23.1% in 2024, while extreme poverty fell to 3.5%. These improvements show progress, but the number of people still affected by poverty remains high.

The Criança Feliz Program

The Criança Feliz Program, also known as Primeira Infância no SUAS/Criança Feliz, is one response to early childhood poverty in Brazil. The program uses home visits to support families registered in Cadastro Único, Brazil’s registry for low-income families. During these visits, trained workers guide families on child development, family care and access to public services. The program focuses on pregnant women, young children and children with disabilities in vulnerable families. Its goal is not only to provide information, but also to strengthen family and community bonds. By working directly inside the home, Criança Feliz helps caregivers understand how everyday actions, such as talking, playing, reading and responsive care, can support a child’s development.

Connecting Families to Services

Criança Feliz connects families to Brazil’s broader social protection system. Instead of treating childhood poverty as a single problem, the program links families to services related to social assistance, health care, education, culture, human rights and child protection. This is significant because poor families in Brazil often face multiple challenges simultaneously.

In 2025, Brazil’s Ministry of Development and Social Assistance announced that Criança Feliz would be part of the country’s social protection network through the Social Assistance Reference Centers (CRAS) and the Family Protection and Comprehensive Care Service (PAIF). CRAS centers serve as local entry points to programs and social assistance, while PAIF works directly with families to prevent and respond to vulnerable situations. This change makes the program more accessible for public services.

Impact of the Program

Criança Feliz has reached families on a large scale. According to Brazil’s Ministry of Development and Social Assistance, the program surpassed 57 million home visits in 2021 and brought child care information to families in more than 3,028 municipalities. Another government update reported that the program had accompanied 1.5 million families, including 1.4 million children and 374,000 pregnant women.

The program’s impact should be explained carefully. A randomized study of Criança Feliz in 30 Brazilian municipalities did not find clear improvements in child development outcomes under routine conditions. However, researchers also found implementation problems, including low coverage, management challenges and differences in visit quality. This means the program’s reach is large, but its long-term success depends on stronger implementation and consistent visit quality.

Organizations and Partners Supporting the Program

Although Criança Feliz is a federal program, several organizations and partners have helped strengthen its model. The Bernard van Leer Foundation reported that the program’s home visitors use technical material based on the Care for Child Development method developed by UNICEF, the World Health Organization (WHO) and the Pan American Health Organization (PAHO). These materials help guide visits around child development and family care.

The program has also involved support from groups such as UNICEF, UNESCO, UNDP, PAHO, WHO and the Bernard van Leer Foundation. These partners have supported technical material, training methods, monitoring and evaluation. Their role shows how partnerships can help public programs improve services for poor families in Brazil.

Why Support in Early Childhood Makes a Difference

Early childhood support matters because poverty can affect children’s development before they enter school. The World Bank states that millions of young children do not reach their full potential because of poor nutrition, limited early stimulation and learning and exposure to poverty and stress. These early disadvantages can affect health, education and future income. For that reason, programs like Criança Feliz focus on the first years of life. Home visits can help caregivers support children’s growth while also connecting families to services they may not know how to access. When early childhood programs work well, they can help reduce the long-term effects of poverty by supporting children before disadvantages become harder to reverse.

Conclusion

Criança Feliz shows how Brazil is trying to support children by supporting families first. The program does not solve poverty alone and research shows that implementation quality still matters. However, its large reach, home-visiting model and connection to Brazil’s social protection system make it an important effort for helping poor families in Brazil. By focusing on early childhood, family support and access to services, Criança Feliz offers a practical way to address poverty before it shapes a child’s future.

– Mateo Alcocer

Mateo is based in West Hills, CA, USA and focuses on Good News and Global Health for The Borgen Project.

Photo: Wikimedia Commons