Sub-Saharan Africa is the region of Africa located south of the Sahara Desert. The area has a population of 1.3 billion and a vivid culture dating back thousands of years. However, a 2019 study showed that 35% of the region’s population lives in poverty. Destitution often leads to adverse health, primarily due to poor living conditions and a lack of complete nutrition, resulting in further exacerbated conditions. Despite all these challenges, many contrasting forces have risen to make the lives of Africans easier. One of these initiatives is Living Goods, a nonprofit that employs community workers to deliver patient healthcare services. It started its operations in Uganda and has since spread its wings to Kenya and Burkina Faso.

The Story of Living Goods

Established in 2007, Living Goods is the brainchild of businessman Chuck Slaughter. In 1987, Slaughter’s interest in creating social impact was sparked by a newspaper article about the microfinance organization Trickle Up. Eager to make a difference, he gained employment in the company as a program officer, visiting India, Nepal and Indonesia, where he saw firsthand how small-scale entrepreneurship could change lives.

After earning his Master’s degree at Yale, Slaughter took his business acumen to the travel industry, launching TravelSmith. This mail-order travel gear company skyrocketed to $100 million value in sales. After the company was bought in 2004, a chance encounter stumbled Slaughter onto The Health Store/CFW shops, a chain of franchised drug stores in Kenya. Intrigued by the idea of bringing healthcare directly to underserved communities, he envisioned a new model that empowered community health workers to deliver essential care right to people’s doorsteps.

Use of Technology

Living Goods integrates its services with technology to provide the best utilities. Each community health worker has access to a mobile app that helps them organize their daily tasks and responsibilities. It also includes information on what treatments to provide, eliminating the need for hefty medical training and allowing the charity to employ as many workers as possible.

The app also allows patients to connect with nearby workers and call on them for a service. This system addresses citizens’ medical needs, especially in countries like Uganda, where the NGO operates, where there is only one doctor for every 25,000 people, far below the recommended ratio of one healthcare professional per 1,000 individuals.

Programs

Living Goods boasts several programs, including vaccinations, healthy pregnancies and emergency response to outbreaks. Using their health app, community workers can track what children need immunizations and who are up-to-date. The software also sends mothers reminders when their children’s vaccinations are expiring. Community workers also help educate parents. After Living Goods’ vaccination program started in 2019, more than 80% of parents stated that they gained new knowledge about immunization from their employees.

Living Goods community health workers regularly go on home visits for pregnant women. They aim to make sure future mothers attend all necessary antenatal check-ups and deliver their babies in healthcare facilities. They play a key role in early pregnancy identification, provide maternal health and nutrition education and enroll women to receive automated text messages with timely, pregnancy-related guidance.

During the Ugandan Ebola outbreak of 2022, Living Goods took many preventive measures to ensure the virus didn’t spread further. The nonprofit conducted specialized training sessions for field staff and community health workers to identify Ebola symptoms and implement prevention strategies. Workers also received SMS notifications every two days, reinforcing key information about the virus. It also gave out protective equipment such as soaps, gloves, aprons and masks to areas facing the highest exposure. Living Goods also created and delivered more than 110,000 leaflets regarding the virus to increase public awareness.

Final Remarks on Living Goods

Living Goods is making a real difference in healthcare across sub-Saharan Africa. The organization helps deliver essential services directly to people’s homes by equipping community health workers with simple digital tools. Its efforts have expanded access to care in areas with limited medical infrastructure. With a focus on practical solutions and local impact, Living Goods is helping build healthier futures in some of the region’s most underserved communities.

– Mustafa Tareen

Mustafa is based in Lahore, Pakistan and focuses on Global Health and Celebs for The Borgen Project.

Photo: Flickr