In 2006, the shoe and eyewear brand, TOMS revolutionized a charitable business model now known as one-for-one giving. This ‘buy one, give one’ model is now used by many brands in an effort to improve their image and do their part in fighting global poverty. When a customer buys a certain item, these brands will match their purchase by donating an item to those in poverty or providing some service that helps those in need.
TOMS started out by donating shoes to more than 60 countries and has now given more than 35 million pairs of shoes. The company has also expanded its charitable giving initiatives, providing eyeglasses to those in need as well as restoring the sight of more than 250,000 people to date.
6 Brands That Engage in One-for-One Giving
Here are six other brands that have followed TOMS’s socially conscious lead.
ROMA Boots is a socially conscious footwear company founded in 2007. After seeing countless children in Romania running through every type of weather with either broken shoes or no footwear at all, the founder decided to integrate the one-for-one giving model into this company. Now, for every pair of ROMA boots the company sells, a new pair of rainboots is donated to children and families in who are living in poverty. To date, the company has reached 26 countries and counting through the ROMA Foundation.
Better World Books
Better World Books is a website that buys and sells new and used books across the country at reduced prices. Their business model engages in one-for-one giving, and every time a book is bought, they donate a book to children and families who cannot afford books on their own. To date, the company has donated over 26 million books. Better World Books also enables its customers to support global literacy efforts with each purchase thanks to partnerships with organizations including Room to Read, the National Center for Families Learning and Books for Africa.
Project 7 is a gum and mint company that partners with non-profit organizations in the United States and abroad. This company gives back to seven different causes, hence its name ‘Project 7’. One of the areas the company donates to is “Heal the Sick,” which delivers life-saving malaria treatments to people living in poverty. Another is “Quench the Thirsty,” which provides clean drinking water to those living without it. While this model isn’t exactly one-for-one, it uses proceeds from the products sold to provide other services to those in need.
WeWOOD is a watch and eyewear company founded in Italy in 2010. Their one-for-one giving model is unique because for every wooden watch sold, the company plants a tree in return, restoring forests across the globe. To date, WeWOOD has planted over 600,000 trees and hopes to plant 1 million by 2020.
Warby Parker is an eyeglass company that has distributed glasses to over 50 countries through their one-for-one giving program. Since its inception, the company has donated more than 4 million pairs of glasses to people with impaired vision all across the globe. The work they do has allowed for people living in poverty to work more effectively, and for children to learn.
This Bar Saves Lives
This Bar Saves Lives is a brand of snack bars that is aiming to end childhood malnutrition worldwide. The company has donated over 10 million nutritious bars to children worldwide thanks to one-for-one giving. Every time a customer purchases a bar, the company provides food aid to children in need, helping to minimize the number of children that are hungry every day.
One-for-one giving is an easy way to make an impact with little effort. Buying goods and doing good can now go hand in hand, and the one-for-one giving model is to thank for that.
– Charlotte Kriftcher