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As World AIDS Day 2014 fast approaches, organizations strive to promote awareness and support for the cause. Led by groups such as the World Health Organization, World AIDS Day takes place on December 1 each year. This year’s campaign aims to promote social change and focuses on closing the access gap to important treatment.

Over 39 million people have lost their lives to HIV over the last few decades, and an estimated 35 million people were living with the disease in 2013. World AIDS Day is intended to pay homage to those who have died while advocating awareness and support for an HIV-free future.

The 2014 campaign asserts that closing the gap in HIV testing accessibility would help 19 million unknowingly affected people receive care and support. Additionally, the 35 million HIV-positive people across the world would gain access to vital medicine.

The campaign also aims to allow for children to receive better access to HIV treatment, as currently only 24 percent are able to receive care.

Organizations declare that by closing the access gap, the world could see an end to the AIDS pandemic by the year 2030.

The WHO plans to honor World AIDS Day by releasing new information and recommendations to assist countries in their progress toward HIV prevention and treatment. The new WHO guidelines will cover recommended use of antiretroviral drugs for those that have been exposed to HIV including healthcare professionals, sex workers and rape victims. The manual will also include information regarding the treatment of infections and diseases that can be detrimental to HIV patients.

For the last several years, the WHO has been a strong advocate of antiretroviral, or ARV drug treatment for HIV infections. The latest statement reported, “The ARV regimens now available, even in the poorest countries, are safer, simpler, more efficacious and more affordable than ever before.”

As World AIDS Day approaches, many are showing their support for the cause and the 2030 virus-free goal. Leader of the U.S. National Institute of Allergy and Infectious Diseases, Anthony Fauci, states, “With collective and resolute action now and a steadfast commitment for years to come, an AIDS-free generation is indeed within reach.”

However, WHO officials urge that there is still a great deal of work to be done in order for these treatments to become accessible to communities in need. Officials hope that the new HIV guidelines will help to close the gap in prevention and treatment for everyone affected.

In honor of World AIDS Day 2014, many companies are providing special offers that allow for proceeds to go toward the fight against AIDS. The (RED) campaign has partnered with businesses including the Apple Store, Starbucks, CocaCola, Bank of America and many more to raise awareness and gain support for the cause.

Getting involved this holiday season, either by participating in the campaign or helping as a consumer, can make an enormous difference in the future of our world.

– Megan Douches

Photo: World Aid Day UN AIDS, WHO
Photo: Flickr