The ongoing technological revolution is redefining how global political, social and economic development happens. Currently, around 50 percent of the world is online. According to “Digital Spillover” research conducted by Huawei and Oxford Economics, the digital economy was worth $11.5 trillion in 2016, or 15.5 percent of global gross domestic product. This could grow to nearly 25 percent of global GDP by 2025. This not only transforms today’s business landscape but also the business of doing good deeds. Here are three ways that the relationship between technology and philanthropy is already evolving.
- Direct Access to Donors Through Social Media
Technology can be used to nurture closer links between donors and nonprofits. According to Giving USA, individuals, corporations, foundations and estates donated $410 billion to charities in 2017. This represents less than 3 percent of the United States’ GDP. Working to change this number through fundraising technology is social media platform Facebook. In November 2018, three years of launching its fundraising technology, Facebook reported that donations have broken $1 billion. No Kid Hungry, a U.S.-based child-hunger charity, reported raising $5 million from over 200,000 donors through Facebook fundraisers. Other social media platforms, like GoFundMe, have also made it easier for individuals to connect with causes they feel passionate about. Houses for Refugees is a notable beneficiary of such advancements, receiving over $2 million in donations through crowdfunding and online campaigning.
- Unmediated Engagement With People in Need
Although many people in the world are not yet able to access the necessary technology, the internet is helping connect NGOs and their clientele more efficiently. This will change how NGOs are able to operate in cases of natural or financial disasters, as well as create new and innovative ways in which organizations can make a difference. Mobile cash transfers are becoming a popular way of transferring money to those in remote areas of the world. For example, in 2017, because of difficulties in establishing cash liquidity in Zimbabwe, the U.K. government partnered with CARE International, a major humanitarian organization that is fighting poverty in 92 countries worldwide. This partnership provided small monthly cash payments by mobile phone or SIM cards to over 72,000 families, enabling them to continue buying basic foodstuffs and utilities. Technology can also be used to develop help build communities from the inside, by reducing long-standing tensions between communities. One example of a technology company hoping to change lives by connecting people is Tech2Peace, a joint Palestinian-Israeli startup designed to train youth in technical skills such as website building, while also encouraging intercultural dialogue and conflict resolution sessions.
- Better Analytics to Improve Efficiency
Technology companies are helping nonprofits streamline their systems of data collection and analytics. New technological developments are changing how companies can exercise “Corporate Social Responsibility,” or CSR, an ethical business strategy designed to maximize a company’s positive social influence. For example, Microsoft is currently partnered with the Virginia-based charity Operation Smile, which provides children with the free surgical repair for cleft lip, cleft palate and other facial deformities. Operation Smile has a number of programs including operating international medical missions, running care facilities, conducting research on the causes of cleft lip and providing education to improve community treatment worldwide. One area where Microsoft assists Operation Smile is by developing customized solutions that allow the organization to analyze real-time patient outcomes and feedback, sharing simultaneously this data with volunteers around the globe. This cuts downtime spent by individual surgeons for patient evaluations and allows Operation Smile to perform more operations.
Technology and philanthropy are intricately connected. Advancement in technology has improved the relationship between donors and charities, charities and beneficiaries, and streamlined all the processes that define these relationships. As the technological revolution finds new ways to change the world, it will also find new ways to help those in need.
– Holly Barsham
Photo: Google Images