4 Sustainable Fashion Brands Fighting Poverty
There are many sustainable fashion brands fighting poverty. In many countries, jewelry making is not only a tradition but also a way to make a living. Many poverty-stricken countries rely on fashion production to keep their economy going. Because of this, brands that provide their garment workers a fair living wage and safe working conditions help alleviate poverty in low-income areas. Sustainability lifts workers out of cycles of poverty by making long-lasting products from sustainable materials. The following brands produce fair trade products and are finding alternative ways to continue fighting global poverty.
ARMEDANGELS is a fair fashion brand that prioritizes producing contemporary and modern collections with fairly produced, eco-friendly and high-quality products. The company ensures high standards and fair working conditions by working with PETA, the Fair Wear Foundation and the Fairtrade Organization. Since 2011, the brand has been Global Organic Textile Certified (GOTS) and only works with regenerative and sustainable materials, which include organic linen, organic wool, recycled cotton, organic cotton and more.
In April 2018, the company founded ARMEDANGELS Organic Farmers Association to help small farmers transition from conventional cotton to organic cotton. The brand also strives in pushing for social change by engaging in political and environmental activism. Within its Greener Deal, donations were provided to organizations actively involved in climate protection in Europe and Germany. ARMEDANGELS also achieved climate neutrality and its CO2 emissions are two-thirds lower in intensity than classic fashion companies.
SOKO is a certified women-led B-corp ethical jewelry brand that employs Kenyan artisans who produce collections for conscious consumers. This company believes that economic sovereignty and financial inclusion provide lasting impacts and actively works to reduce poverty and inequality. The brand works toward this goal with its virtual manufacturing platform. The platform connects 2,300 independent artisans with a global marketplace through mobile technology. The SOKO platform allows artists to receive orders and payments to hand-make products from upcycled and ethically sourced materials. Because of this network, workers can improve and preserve their cultural techniques at scale. They can also earn five times more than those employed in an average artisan workplace.
SOKO employees only work 50% or less of their total capacity. This helps them to avoid sole reliance on this particular sustainable fashion brand, to guarantee their freedom and to encourage sustainable, long-term economic sovereignty. Because of policies like this, the United Nations, USAID and the World Bank have endorsed SOKO for its social impact.
Nudie Jeans is a Swedish denim brand founded in 2001 that produces 100% organic cotton denim collections for more than 50 countries. The company prioritizes environmental and social sustainability through its free repair services, resale of secondhand trade-in jeans and by paying its garment workers a living wage. Since 2016, Nudie Jeans’ stakeholders have verified that 3,400 workers have been provided additional payments to ensure a living wage. These payments expanded in 2019 to include workers employed in the spinning mills, knitting and processing units. This has the effect of creating a fair trade system throughout its supply chain.
Akola is a jewelry brand that uplifts Ugandan women by providing empowering job opportunities in Jinja, Uganda. Akola employs nearly 200 Ugandan women. By handcrafting each piece, female workers break free from poverty through fair-paying jobs that help them achieve economic independence. Because of this policy, positive economic impacts reverberate through families and communities.
The women are also provided with a holistic curriculum of programs. The brand offers training programs on leadership, financial literacy and skills to become self-reliant. This brand uses cultural techniques and local and sustainable materials such as upcycled palm leaves, cow horns and agave plants. The impact of Akola is shown by the fact that 66% of Akola-employed women own land or a home, almost 80% of Akola children are enrolled in school and almost 30% of Akola women are in community leadership positions.
These sustainable fashion brands fighting poverty help create solutions in the fashion industry. Supporting fair fashion can help garment workers escape the cycle of poverty.
– Giselle Magana