How Sevenly Raises Awareness and Funds Through Art and Design
Sevenly has become an outlet to create awareness about different causes around the world and collect funding.
They team up with different charities and organizations to create purchasable art. Every purchase that a person makes results in a donation to charity. People can buy shirts, prints, special edition products and many other things in the Sevenly Finds collection.
Every week, Sevenly chooses a certain charity and organization and gives $7 of each purchase to that charity.
The apparel company was founded in 2011 and, according to an article published by Mashable, Sevenly sold 864 shirts in their first week, raising $6,125 for charity. Sevenly’s mantra is “People Matter,” and they focus on promoting the causes of the charities they work with by creating videos that explain the mission of each one.
According to an article published by the Los Angeles Times, Sevenly makes donations to seven causes—anti-slavery, clean water, hunger relief, medical help, disaster relief, miscellaneous aid and anti-poverty.
Every week that Sevenly chooses a charity, their designers create typography and images that they can put on their t-shirts, bags, hoodies and different products. These products are sold for seven days to raise money for the cause that they are supporting that specific week.
Sevenly also created a project in which each subscribed customer receives a box of different goodies worth $150 of Sevenly’s socially conscious brands. Seven percent of each CAUSEBOX purchased is donated to various charities and world-changing causes.
According to Sevenly’s CAUSEBOX website, the CAUSEBOX is a way to provide meals, education, jobs, water and many other necessities to people around the world that are in need.
A PRWeb’s article mentions that Sevenly’s CAUSEBOX products are specifically created for this box. Each subscriber will have this box delivered every three months and there are two options for subscriptions. Customers can subscribe in a quarterly subscription of $54.95 per box or in an annual subscription of $199.80 that includes 4 boxes a year for $49.95.
Another part of the CAUSEBOX by Sevenly is that subscribers can choose the charity to which their donation goes.
Fans and CAUSEBOX subscribers are able to share their thoughts and love for the causes that this box supports by joining the community with #CAUSEBOXLOVE in social media.
This apparel company has the purpose to support good causes around the world by generating awareness by the products they sell. From shirts and hoodies to jewelry and prints, Sevenly approaches these causes with the use of art and design and raises $7 for each bought product.
CAUSEBOX by Sevenly is a different approach that the company uses to spread awareness and donate to good causes around the world. It is more interactive in that, while subscribers obtain a box worth $150 of Sevenly’s socially conscious brands, they also get to select the cause to which they wish to donate.
– Diana Fernanda Leon
Sources: Mashable, Sevenly 1, Los Angeles Times , Sevenly 2 , PR Web