Serengetee Shirts: Fighting Poverty in Style
What happens when activism and fashion unite? Serengetee, an apparel company with a good-humored name, was created last year by five college students with an innovative goal in mind.
The company’s tagline, “Wear the world,” certainly rings true. Serengetee currently has 32 partners to whom it donates 13 percent of its proceeds for every shirt or pair of shorts sold. Each piece of clothing comes with a unique pattern representative of the country it benefits, juxtaposing the clothings’ all-American style.
For instance, sales of “Azul Calavera,” which feature smiling decorative skulls amid a floral backdrop, go toward Soles4Souls, which collects and distributes shoes to impoverished people around the world.
“Kruger,” meanwhile, showcases sunset hues and adorable sketches of elephants, tribal warriors, and gazelles, and benefits the TLC Children’s Home—an organization that provides free care and support to abandoned South African children.
Other buyers can purchase “Managua,” a popular rainbow-striped pattern inspired by the natural scenery in Nicaragua, which benefits Pencils of Promise, a non-profit group dedicated to improving access to worldwide education.
The Future of Serengetee
Since its recent beginnings, the company has donated over $30,000 to causes in over 28 developing countries. The company has even been briefly overwhelmed from the support it has received – following immense social media buzz, orders were backlogged earlier this spring.
Serengetee founders are now prepared for future surges in sales as their public profile continues to rise. They have reached back to their undergraduate roots by employing college representatives from campuses nationwide to promote the Serengentee vision.
With a plethora of trend-setting designs and charitable causes to choose from, it is hard not be charmed by the idea of making the fight against global poverty a primary fashion statement.
– Melrose Huang
Sources: Serengetee, Forbes, Yahoo