Create 3 YouTube videos of people asking each of your Congressional leader’s to support a poverty-reduction bill. Each video should address only one Congressional leader. Be creative and make sure the video isn’t just people reading off of a script. Ask yourself if you were the leader or staffer viewing your video, would you be engaged? If the answer is no, create a new version before publishing it online.
Why this is a great idea:
Congressional offices monitor when the leader is mentioned online. A video is far more personal than a letter or phone call. This also gives you a chance to watch your message go viral!
Maximize your impact:
1. Come up with a creative idea. Pick a bill or ask your leader to “support the International Affairs Budget.” Draft out what you’ll want people to say in the video.
2. Mobilize people to be in your video. You want to show strength in numbers.
3. Film footage and edit the video. The shorter the better (think 1-3 minutes).
4. Create a YouTube account if you don’t have one and upload the video.
5. Optimize the name and description. Congressional offices receive summaries of where the leader is mentioned online, so it’s key that the video’s title and description name the leader and the bill. For example, name the video “Sen. Tywin Lannister Please Cosponsor the Education for All Act.” In the video description, mention the leaders name, bill and that you’re constituents who support The Borgen Project.
6. Use your social media platform! There’s a good chance your leader’s Communications Director will see the video within 24 hours of you publishing it, but just to make sure the message is received, email the video to their office. You can also post the video to the leader’s Facebook page and tweet your message to the leader!
Verbiage for YouTube
Example of a Good Title: Sen. Tywin Lannister Please Cosponsor the Education for All Act
Example of a Good Description: “Sen. Tywin Lannister, we truly believe that you have the ability to make a difference in thousands of lives by cosponsoring the Education for All Act. As your constituents and supporters of The Borgen Project, we believe that the values of the district are best represented when we’re improving the lives of those born into extreme poverty.”
Check out these videos for inspiration: