Located in the Southeast of Europe, Serbia is a beautiful country, West of the Balkan Peninsula. Known for its rich heritage, cultural traditions and the beauty of its natural landscapes, it is unsurprising that it draws in an average of 1.85 million tourists every year. However, despite the positive impact tourism has on the Serbian economy there is, nevertheless, a severe and widespread case of poverty that plagues Serbia. However, fortunately, efforts are in place for poverty eradication in Serbia.

Poverty in Serbia

Just over a quarter of Serbia’s population is considered to be living in poverty. Rural regions, primarily located in the south east of Serbia are much more severe, where poverty rates are four times higher than those in Belgrade, the country’s capital. Given how heavily the Serbian economy depends on its rural and small-scale farming communities, it is noteworthy that poverty is most prevalent in these areas.

These poorer communities also suffer challenges such as natural disasters (primarily floods), inadequate infrastructure and public services, contributing to the continued poverty and economic instability.

It is also key to note that during the 1990s, the area faced extreme conflict due to the  Yugoslav war, resulting in a significant economic downturn in many eastern European countries. Although global and national assessments reveal that infrastructure coverage has improved, there are still disparities in accessing housing, proper sanitation and education between rural and urban communities due to the long lasting devastation from this conflict.

The Innovative and Just Green Transition Project

Despite poverty proving to be a persistent challenge for Serbia, numerous innovations are underway by both the Serbian government and international aid organizations to combat and reduce poverty in the country. In recent years, Serbia has implemented many innovative approaches to combat poverty, focusing on sustainable development. A notable initiative is the Innovative and Just Green Transition project, launched in March 2023. The project focuses on energy poverty, particularly in the most vulnerable and rural parts of Serbia.

Since 2022, Serbia has been on a mission to build a greener, more sustainable future—thanks to financial backing of the Japanese government. This support has sparked the implementation of twenty innovative business solutions designed to drive the country’s Just Green Transition. One such initiative tackles landfill waste through large-scale recycling efforts, breathing new life into discarded materials.

Meris Ugljanin, a Serbian entrepreneur, is among those leading the charge. He is determined to cut energy costs and reduce his company’s environmental impact by installing solar panels and air-purifying filters. “Our goal was to switch to renewable energy,” he explains, hoping to inspire other businesses to follow suit. 

How the Just Green Movement Works

While the Just Green movement is committed to phasing out fossil fuels, it also recognizes the harsh reality that doing so will disrupt countless jobs tied to the industry. A sudden shift could leave many workers without a livelihood, creating economic uncertainty. To prevent this, the initiative is taking a proactive approach—offering support, retraining programs, and pathways into sustainable “green occupations.” By equipping those most affected with new skills and opportunities, Just Green aims to ensure that the transition to clean energy is not only environmentally responsible but also fair and inclusive. As Serbia moves forward, these changes mark not just progress, but a shift in mindset—one where sustainability and economic growth go hand in hand.  The Just Green Transition develops policies that will ensure access to affordable and clean energy, and aids in poverty eradication in Serbia.

The development of renewable energy is paramount for eradicating poverty and boosting Serbia’s economy as these projects not only reduce energy poverty but also stimulate economic growth by creating jobs and careers for Serbian’s. Encouraging new and innovative ways to produce green energy and lower energy consumption, resulting in both economic resilience and environmental sustainability.

Foreign Aid Efforts in Serbia

Foreign aid also plays a significant role in innovating new ways to eradicate poverty in Serbia. An example of this is a collaborative scheme between the Serbian Red Cross and UNICEF. This innovation provides aid for 500 families as part of the 1,000 Families from the Edge campaign. Deyana Kostadinova, a UNICEF Representative in Serbia, states that “UNICEF mobilized its own resources and engaged with the business sector and individuals to help raise funds to provide the poorest families with children the necessary financial aid to survive the winter.” The 1,000 Families from the Edge campaign was first implemented in 2022 and continues to provide humanitarian and financial aid for Serbia’s most vulnerable families.  

Looking To the Future

Although poverty is still a serious concern for Serbia, the country’s innovative approach to poverty eradication through renewable energy and foreign aid offers hope for a stronger economic future for the country. Renewable energy projects, such as those focusing on sustainable energy solutions in rural areas. Encouraging both economic resilience and environmental sustainability. These clean energy initiatives paired with the support of foreign aid has been vital in providing the necessary resources for Serbia’s vulnerable communities that have long been underserved. Serbia is paving the way for a resilient and inclusive economy. 

– Abbey G Malin

Abbey is based in Oxford, UK and focuses on Technology and Solutions for The Borgen Project.

Photo: Wikipedia Commons