Within the last two decades, the fashion industry has become increasingly cheap and accessible. The term fast fashion refers to rapidly and cheaply produced apparel that cycles out according to ever-changing trends. This term has been integrated into most fashion brands’ profit-oriented business models and has negatively impacted impoverished communities in developing countries.
Fast fashion brands often exploit poor countries for cheap labor, and many supply chains that are connected with big-name brands do not provide safe working conditions or sufficient living wages. For example, nine out of 10 fashion workers in Bangladesh cannot afford enough food for their families.
The People Tree Foundation
However, People Tree is defying the harmful practices of the fashion industry. People Tree is a fair trade brand, based in London and Tokyo, which takes a more people-oriented approach to fashion. People Tree’s work focuses on promoting sustainability, empowering women and improving conditions in poor communities. This fair trade brand is dedicated to producing ethically-made and sustainable clothing by using environmentally friendly materials and implementing good working conditions. People Tree refers to their practices as “slow fashion.”
People Tree is not just a fashion brand; it also works alongside an independent charity called the People Tree Foundation. The foundation works to accomplish three main goals: reduce poverty, protect the environment and spread awareness about fair trade. To reach these goals, People Tree raises funds to provide education and training to people in developing countries, protect the environment by using organic materials and campaigning to raise awareness about sustainable and ethical fashion.
The People Tree Foundation works in countries that are vulnerable to exploitation such as Nepal, Bangladesh, India and Kenya. These countries are susceptible to the injustices of fast fashion because the garment industry dominates their economy and comprises the majority of jobs. The foundation is involved with a variety of fair trade projects in these developing countries that aim to empower artisan groups in small communities.
In 2015, the People Tree Foundation generated more than £10,000 from sales and donations. The funds raised for that year were donated to projects such as Thanapara Swallows. Thanapara Swallows is a nongovernmental organization in Bangladesh committed to educating and training the poor population and creating health awareness and self-employment opportunities. Thanapara Swallows built a school in Bangladesh that educates nearly 300 students who are getting five years of primary education, and People Tree supports 50 percent of their school’s running costs.
Other Sustainable Solutions
In the fight against fast fashion, People Tree is not alone. Many fair trade organizations and brands have been on a rise in popularity. For example, the World Fair Trade Organization (WFTO), which People Tree is a member of, is among the organizations leading the movement toward ethical and sustainable fashion.
The WTFO has over 330 Fair Trade Enterprise members and over 70 supporting organizations that are committed to abiding by fair trade practices, including respecting the environment, ensuring gender equality, providing fair wages and good working conditions and ensuring opportunities for economically disadvantaged producers. The WTFO has impacted over 965,700 livelihoods by creating a fair trade standard for brands to follow. Brands verified are by the WTFO through peer reviews and independent audits.
Ultimately, the future of fashion remains in the hands of the consumer. Making conscious purchases makes the world one step closer to making the production of apparel more sustainable and humane. Other ways to practice sustainability include reducing consumption by buying only what you need, buying only secondhand clothing and researching the companies behind products online or on the website and mobile app Good On You.
– Louise Macaraniag
Photo: Media Server