Brands That Nourish Impoverished Communities
It is no secret that the United States is home to some of the biggest brands in the world. From cosmetics to food products, American brands influence many things global consumers see on their shelves in one way or another. Here is how four American brands help nourish impoverished communities.
Avon Cosmetics has been benefitting women since the mid-1950s through the creation of the Avon Foundation. For the past 65 years, more than $1 billion has gone toward sustaining women and their families all over the globe. The Avon Foundation’s humanitarian practices have opened up in more than 50 markets across nations, allowing women to feel empowered and begin their own businesses. Any woman can apply to become a representative using Avon’s online website.
Avon Connect is a program that sets the foundation for women to begin their dream businesses. The program provides education on the basics of sales and marketing to nearly 500,000 women worldwide. Through participation, women create jobs for themselves by becoming one of Avon’s Beauty Advisers.
Nestle does not only offer water and coffee, the company also implements programs to help nourish impoverished communities around the globe. The company was originally a Swiss brand but has since expanded its locations worldwide. Now, the United States is one of its larger consumers, and it works with farmers and suppliers all over the world. By providing work for those in rural areas, Nestle creates a sustainable supply of food in those communities.
Nestle’s program Global Alliance for YOUth has helped alleviate the problem of unemployment within younger demographics. It provides work opportunities for young people, despite the lack of experience they may have. The program also encourages young people to become entrepreneurs and take control of their own business. By 2030, YOUth plans to benefit 10 million youths by providing employment and skills to help further their lives. Nestle’s Global Alliance for YOUth program brings together 21 international companies to help employ around 15 million youths by 2022.
Walmart has provided neighborhoods with fair prices and good products since its beginning. The company aims for its global suppliers to be sustainable and responsible in the workplace. In fact, it has over 100,000 responsible suppliers around the globe. Walmart strengthens not only consumers but also those who help nourish impoverished communities.
In 2010, Walmart decided to actively help alleviate global hunger. More than $2 billion in food donations and grants went toward starving communities. In 2015, it donated around four billion meals to help the hungry. Walmart hopes to benefit an additional four million in 2020 by providing more meals and increasing education.
Walmart contributes to its local communities no matter the country. In 2019, Walmart provided over two million jobs in 27 countries. Employment is beneficial for those working toward upward mobility out of poverty. Walmart, with its 11,300 locations, helps provide just that.
Almost two billion people worldwide have not implemented banking into their lives. Visa is here to help fix that. In one year alone, Visa provided financial systems for nearly 500 million people. Its help went to women and those living in rural areas —those least likely to have any sort of financial aid.
Through Visa, many have been able to better support and sustain their small businesses. As a result, many have been able to acquire the skills they need to efficiently work in their business and develop the most appropriate services for growing their economy. Visa’s Practical Business Skills, founded in 2019, has helped small businesses from the beginning stages, allowing more efficient and proper company growth.
For instance, in Southeast Asia, Visa partnered with a large payment service to encourage all to improve their banking literacy. In Mexico, over 11 million people have started their own banking account with a Visa-partnered Mexican financial institution. Through the global implementation of Visa, people have been able to improve their finances, which helps nourish impoverished communities worldwide.
Global poverty is a huge and pressing issue. These American big brands can help people manage their lives with a bit more ease by providing support.
– Karina Wong