Throughout the history of the popular children’s network, Nickelodeon, it has made multiple attempts to assist children around the world with various initiatives. One of these is its community outreach program called The Big Help, which originated in 1994. In 1997 alone, The Big Help reached 28 million children all around the world with the message of the importance of community service, thanks to the help of Nickelodeon tie-ins such as daily service messages and telethons related to the TV channel itself. This is in addition to the endorsements of many public figures of the time, such as basketball star Shaquille O’Neal, actress Whoopi Goldberg, former president Bill Clinton and former general Colin Powell.

Another initiative the TV station took was with their international program, Together For Good, which began operation in 2015. Its mission was to inspire and empower young viewers of Nickelodeon to get active in their communities and create positive changes in the world. Furthermore, the network thought that children have a voice and can contribute to the improvement of their communities, the creation of a more inclusive society and the impact of their future. Additionally, the program has been in partnership with various nonprofit organizations such as the African Wildlife Foundation, Plan International, Citizens of the Great Barrier Reef and Kids’ Rights, tackling such issues as ocean and wildlife conservation and gender equity. Here are more specifics regarding how Nickelodeon is helping children globally.

Our World

Nickelodeon is helping children through its newest initiative, established in 2023, which is called the Our World program. It has the purpose of digitally connecting children, parents and caregivers internationally to developmentally appropriate activities, as well as partner organizations with extra resources. The program emphasizes healthy youth development as a critical component of a successful childhood. This program aims to effect systemic change so that every child grows up believing they have the potential to make a difference in the world. It also assists children in gaining skills to deal with the fast-changing environment around them and fosters youth agency, with the hope of turning them into a coalition of community-led social innovators.

More about Nickelodeon’s Our World Program

Starting on July 21, the Our World program began an international-only campaign with its initial campaign partner, Plan International, across Nickelodeon platforms in 150 countries and territories. Plan International is one of the world’s largest and most established children’s development organizations. It has performed extensive, long-term child-centered work in communities throughout the world to break the cycle of poverty for millions of children and their families.

Together for Good’s Collaboration

In 2021 and through to today, Nickelodeon is helping children through Together for Good, a collaboration with a prominent global nonprofit organization called OneSight. OneSight has committed itself to providing eye care to 1.1 billion individuals who do not have access to it. It launched the Framing the Future campaign to educate kids and families on the significance of eye health, worldwide access to vision care and clean vision through original short-form and digital content. 

The content aims to inspire action, empathy and advocacy by broadcasting in more than 67 million households in 69 areas across Australia, Brazil, the United Kingdom, South Africa, Latin America, New Zealand and Southeast Asia. Additionally, through the campaign’s digital hub, eyes.nickelodeon.tv, children can take a pledge to protect their eyes from the sun and take breaks from devices and can receive the title Junior Glasses Champion for their commitment to advocating for healthy eyes and excellent vision.

President and Executive Director of OneSight, K-T Overbey, commented that their organization encourages children to care for their eyes and teach them about the significance of routine eye exams, saying that children can learn up to twice as much when they wear the proper glasses as the children often do not know they have a vision impairment.

Conclusion

To this day, Nickelodeon continues to help children through its international ventures to help people around the world, with no sign of stopping in sight.

– Deon Roberts
Photo: Flickr