Mozambique entrepreneurs have created the award-winning social enterprise Mozambikes builds low-cost bicycles to improve the livelihoods of thousands of people in Mozambique. Affordable and efficient bicycle transportation can greatly impact the pace of development in a country with 54 percent of citizens living below the poverty line, especially in rural areas.
In addition to bringing economic opportunities, Mozambikes is committed to improving the lives of 50,000 Mozambicans by 2018. The company and affiliated non-profit Mozambikes Social Development intends to reach this goal through the sale and donation of affordable branded bicycles.
Mozambikes’ unique branding strategy has created three avenues of distribution. The first allows customers to brand and purchase bicycles for their own business needs, such as employee incentive programs. Other customers choose to brand bicycles sold to low-income markets.
Branding customers allow Mozambikes to sell the bicycles at a subsidized rate. For advertisers, it is an opportunity to tap into remote rural markets. Bicycles can also be donated through Mozambikes Social Development for about $100.
These bicycles are purchased at cost from Mozambikes and donated to those who still cannot afford a bicycle. Co-Founder and Chief Executive Officer Lauren Thomas said in an article published on The Guardian, “A bicycle may seem like such a small item to many, but it is quite literally life-changing in rural Africa.”
The bicycles are specifically designed for use on the bumpy roads in Mozambique with large luggage racks for transporting goods. The design also accommodates traditional skirts with a diagonal crossbar. Local technicians assemble the bicycles and after-market maintenance has created a demand for more bicycle technicians.
In comparison with regional competitors, Mozambikes’ product is better quality and more affordable. The company hopes to improve the bicycle industry of Mozambique through these innovations.
Bicycles can have a significant impact in low-income communities and aid development. In Mozambique, two-thirds of people walk more than an hour to the closest health center. Bicycles provide increased access to education, health care and are a clean energy solution.
In five years, Mozambikes has sold or donated over 7,000 bicycles and plans to increase that number to 125,000 by 2020. In rural Africa, a bicycle is generally considered a household items aiding not only individuals but also entire families.
It is estimated that 70 percent of Mozambicans rely on income from what they can produce, largely through subsistence farming. Transportation is essential in this informal economy. Fetching water, maintaining crops and getting products to market are all made easier with access to bicycles.
As a Mozambique business, Mozambikes employs about 12 workers and pay salaries above minimum wage. The company also strives to empower women, provide training for bike technicians, and educate cyclists about safety.
Mozambikes hopes to benefit a million Mozambicans through low-cost, efficient transportation. Each bicycle improves another Mozambican’s livelihood.
Thomas affirms the company’s long-term vision: “Some people come and go, but we are really committed to making this an ongoing, sustainable business, and there is still so much more we can do.”
– Cara Kuhlman