Mexico is a global leader in plant-based living, boasting the world’s second-largest population adhering to a plant-based diet. Nearly 20% of Mexico’s population identifies as either vegan or vegetarian. The rise of Mexico’s plant-based food sector is driven by young people younger than 35, who comprise the most significant percentage of the nation’s vegans and vegetarians.

Plant-based diets can improve the health of Mexicans while also creating job opportunities and ending hunger among those most in need. In recognition, in April 2024, Mexico enacted the General Law on Appropriate and Sustainable Food (LGASS). This aimed to promote the consumption of healthy foods, though not necessarily vegan foods and ensure sustainable food production.

The law called upon the Secretariat of Health to establish regional food baskets, prioritizing locally or regionally produced foods derived from sustainable production. This naturally emphasizes fruits, vegetables and traditional plant-based staples.

Improving People’s Health

Diabetes, heart disease, high cholesterol and obesity all contribute to an early death. People can mitigate these ailments with a healthy diet of vegetables, fruits and whole grains. Plant-based diets of these foods allow people to get a rich assortment of vitamins and minerals.

One common misconception is that animal protein is the only source of protein. Plant-based diets provide plenty of protein, including foods like peanut butter, tempeh and beans. Mexicans eat beans multiple times daily, using them as a versatile ingredient in many dishes. This high consumption of beans, among other plant-based meat alternatives, ensures that vegans and vegetarians in Mexico always have a source of high-protein foods.

Another common misconception is that plant-based diets cause vitamin deficiencies. Except for vitamin B12, a balanced diet of fruits, vegetables and whole grains provides every vitamin a person needs. A vitamin B12 supplement is strongly recommended for people interested in switching to a plant-based diet. However, it’s worth noting that one in six meat-eaters will also experience vitamin B12 deficiency anyway, so a supplement is recommended either way.

New Economic Opportunities for Mexican Workers

New plant-based food companies are rapidly expanding across Mexico. They actively create crucial job opportunities for workers and skillfully leverage Mexico’s vast network of produce farmers to develop innovative products. Mexico already boasts a significant export market for fruits and vegetables and global companies are increasingly recognizing and investing in this burgeoning sector, further solidifying its economic potential within the nation’s borders.

Mexico’s plant-food industry is impacting poverty by generating new, high-paying manufacturing jobs that offer upward mobility for individuals who might otherwise have few options for stable employment. Food manufacturing is a critical driver of jobs throughout Mexico and the accelerating growth of the plant-based food sector holds immense potential to expand employment opportunities significantly for people living in impoverished areas.

Increased Food Availability and Ending Hunger

A common misconception suggests that plant-based diets are more expensive, but the evidence strongly indicates otherwise; plant-based eating can significantly save people money compared to meat-rich diets. This is particularly true for low-income communities, which often consume more plant-based foods due to their lower cost. Increasing access to diverse plant-based options in these communities would empower families to achieve well-balanced diets without financial strain.

As incomes rise, people tend to eat more meat, a trend seen in high-income countries like the U.S. and China, where meat is consumed at nearly every meal. The plant-based food industry is working to counter this by promoting the benefits of plant-based diets in low-income communities.

Respecting Cultural Differences and Individual Beliefs

Mexico’s growing plant-food industry offers undeniable benefits, holding the potential to alleviate poverty and uplift disadvantaged communities toward greater prosperity. This burgeoning industry promotes healthier lifestyles and fosters sustainable economic development. It creates new jobs and investment opportunities across the nation’s agricultural and manufacturing sectors. Beyond economic advantages, the health benefits of a plant-based diet impact individuals regardless of their income.

– Jeff Mathwig

Jeff is based in Philadelphia, PA, USA and focuses on Global Health and Politics for The Borgen Project.

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