On average, more women across the world live below the poverty line than men, facing the same issues with poverty as men with an added layer of gender-based violence to further it. Recently, different beauty organizations have stepped in to help these women. Makeup brands helping women in poverty across the world are creating and working with organizations like Project Beauty Share and the L’Oréal Fund for Women. 

These brands not only provide women with money and resources but also help to protect women from domestic violence and other issues that women face. Many of these brands do this by setting up good education systems within developing countries which help to provide young women with the education they need to provide for themselves. 

Project Beauty Share 

Project Beauty Share is an organization that was founded in 2010 with the goal of helping women by donating previously owned, but unused, makeup products to women in poverty. It was founded by a makeup artist after discussing with a client how many makeup products she buys and never uses, giving her the idea to create an organization that donates these products to homeless women and women in poverty. 

Makeup empowers women because it is a form of self-expression. It allows women to express all sides of themselves and show their own uniqueness, something that many women who are struggling with poverty do not have the luxury of doing. Makeup can help people to feel prepared, empowering them as a result. 

Project Beauty Share is currently funded by over 100 agencies that are helping to support women across the world. Some of these companies and organizations are SMILE, Ronald McDonald House, The Salvation Army and more. Project Beauty Share is a great example of an organization that is independent of the makeup companies that are helping women in poverty, and helping these women instead of actually providing makeup to them. 

Makeup Brands Helping Women in Poverty

• L’Oréal has set up the L’Oréal Fund for Women, a charity based on helping women who are in poverty to get back on their feet and preventing violence against women. The fund was started in 2020, hoping to empower women through education. Because of this, similar to what the brand Tatcha has done, L’Oréal has funded many charities and organizations that work to set up schools for women in developing countries. 
• Tasha has set up schools to fund girls’ education in multiple countries, like Bangladesh, Cambodia, India, Laos and more. The brand has done so continuously over the past six years, funding over five million days of schooling for girls across the world. 
• Burt’s Bees is another brand that has given back to the women in the countries from which they source their products. The company uses shea butter sourced from West Africa to make its famous lip balms, and, in return, donates both money and resources for the improvement of the lives of women in the country. As of 2021, they have planted billions of wildflower seeds in order to restore the bee population in West Africa and have donated over $1 million, in both grants and products, to better the lives of over 14,000 women there. 

Final Thoughts

Makeup companies like L’Oréal, Tatcha and Burt’s Bees are helping to empower women living in poverty across the globe. These brands are not only offering financial assistance and resources but also tackling the root causes of gender-based violence by promoting education and empowerment. These endeavors highlight the potential for corporate resources to make a profound impact on women’s lives, breaking the cycle of poverty and violence.

– Allison Groves 
Photo: Flickr