International pop star Justin Bieber flexes his humanitarian muscle in the effort to help the victims of Typhoon Haiyan in the Philippines by providing aid relief.

From books to water, Bieber brought along with him necessities and supplies meant to reconstruct the lives of those negatively affected by the largest typhoon to hit the Southeast with roughly over 5,000 individuals dead and many more displaced.

Bieber also participated in the Philippine national pastime by playing basketball matches with locals in the city of Tacloban, the Visayan metropole of the Leyte province, a region largely affected by the storm. Additionally, Bieber sang an accoustic performance to the local community.

In cooperation with UNICEF, Action Against Hunger and the Philam Foundation, Bieber offers numerous prizes if they donate to the cause. Among these is a studio tour or VIP tickets to Bieber’s movie premiere “Believe”.

To date, Bieber has raised $3 million dollars.

https://www.youtube.com/watch?v=SQHIuOxgiSQBieber’s recent philanthropic efforts are a change of pace from recent headlines in the past few months. Bieber was caught on video urinating into a bucket at the back of a New York City restaurant.

A month later, Bieber was in an altercation wherein the 19-year old ripped off his shirt at a New York City club during a confrontation with other patrons. Bieber’s entourage was reported to have gotten physical and involved in an altercation with fellow clients.

Bieber joins fellow celebrities in the push to helping the ravaged country to getting back on its feet. Using Prizeo, Bieber, along with other Prizeo users Samuel L. Jackson, Kirsten Bell and One Direction’s Harry Styles and Liam Payne, promoted a cause and offered rewards.

Whether his image be in the positive or negative light, the estimated net worth of $130 million pop star has undergone a certain stage of rebranding. From being a YouTube sensation towards a developing ‘bad boy’ image, Bieber and his actions will remain in the constant public eye.

– Miles Abadilla

Sources: Billboard, Business Insider, Huffington Post, Huffington Post, The Mirror, The Mirror