This Friday marks the premiere of the second film installment of the Hunger Games series, Catching Fire. While thousands of people will wait in line to see its midnight premiere, the film is more than just a blockbuster. The film partners with Feed America and the World Food Programme to raise awareness and advocacy for world hunger.
While the films’ website is a favorites spot for fanatics, it also offers an educational aspect, exploring hunger worldwide. The site specifically targets the younger audience, aiming to educate fans of the film about hunger and poverty. The site features a world map with five interactive factoids and links to both Feed for America’s county-level hunger map, and the World Food Programme’s interactive map of worldwide hunger. The five hunger facts are as follows:
1 in 5 kids suffers from hunger worldwide.
1 in 6 kids is underweight.
700 billion pounds of food are wasted every year in the U.S.
It costs 25 cents a day to provide a child with proper nutrition
This one is a video factoid. It features the personal impact of Feed for America in rural communities across the country.
Facts 1, 3 and 5 are sponsored by Feeding America and feature links to the organization’s interactive county-by-county hunger map. The map is the first of its kind to investigate the effects of hunger and poverty at a county level. Web users are able to explore how the most impoverished counties in America are affected by hunger and learn about Feeding America’s efforts to serve those communities.
Facts 2 and 4 are sponsored by the World Food Programme (WFP) and lead readers to the WFP’s world hunger map. More than 842 million people go hungry every night, and the WFP’s hunger map explores the severity of hunger country by country. The interactive map ranks countries based on prevalence of hunger and offers pertinent demographic information about each country. The site also provides information about WFP’s efforts and accomplishments to reduce hunger in each country. The map is easy to navigate and clearly communicates the need for hunger advocacy and awareness.
The Hunger Games also sponsors charitable merchandise for sale. The limited edition “Love Thy Neighbor, Feed Thy Neighbor” fan t-shirt is available for purchase, with all proceeds going towards Feeding America. The film’s star actress, Jennifer Lawrence, also partners with several charitable organizations. She has donated to DoSomething.org, Feeding America, the World Food Programme, and the Thirst Program. The film’s website presents a strong message to film fanatics that they must be educated and active against world hunger.
– Mallory Thayer