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H&M is known for providing fashionable and affordable styles for men, women and children. However, the Swedish clothing store chain also does its part to promote sustainability across the world. That’s right – H&M knows how to make fashion sustainable.

A proud partner of the Global Poverty Project, H&M is dedicated to supporting the mission to end extreme global poverty and building sustainable lives for people around the world.

By default, H&M is also in a partnership with Global Citizen, the online platform for the Global Poverty Project that provides crucial information about ongoing problems in the world and actions global citizens can take to eliminate them.

Most recently, H&M and Global Citizen have launched an exclusive t-shirt line to promote the Global Citizen Festival this fall. Musicians Coldplay and Ed Sheeran also contributed to the designs to show their support for the fight against global poverty. Coldplay and Sheeran will also perform at the Global Citizen Festival on September 26th.

Each shirt has a design unique to the musician and is made entirely of sustainable materials. At $9.95, the shirts are on sale at all H&M locations in the U.S. and 25 percent of the proceeds go to Global Citizen.

Furthermore, H&M encourages customers to donate gently used clothing to be recycled. Donation stations are located in every H&M store nationwide until Sept. 17, in a box that advertises the Festival.

Tickets for the Festival are free of monetary charge. Instead, guests must earn their tickets by taking actions against poverty. For every customer that purchases a t-shirt or donates clothing, H&M will provide them with the opportunity to earn free tickets.

Sheeran expressed his excitement to work alongside H&M and Global Citizen to create a shirt that fights back against poverty, uniting people to take meaningful action. T-shirts and fashion are no longer all about style; fashion is now also about taking sustainable steps towards a positive future.

Sarah Sheppard

Sources: PR News Wire, Global Citizen 1, Global Citizen 2
Photo: Google Images