Project Anyone and The Global Goals for Sustainable Development have teamed up to recreate the Class Spice Girls song “Wannabe,” this time with girls’ and women’s rights in mind. In this version, the females who sing the chorus of, “Tell me what you want, what you really really want,” respond with a global request: female equality. The viral video has produced a widespread social media campaign, and the organizations behind it hope to take the campaign’s findings to the attention of the United Nations (UN).

The video portrays girls and women around the world, recreating the song while background buildings and signs display requests in response to the chorus. “End Violence Against Women,” one sign responds as the singers echo, “Tell me what you want.” Quality education for all girls, end child marriage and equal pay for equal work are among the other responses in the video.

The video ends with a platform for continuing the campaign on social media, asking women and girls to share photos of their own requests on various social media platforms, so that the needs expressed by the global female community can be shared with policymakers.

Female Equality: Essential for the World

Actress Emma Watson, the UN Women Goodwill Ambassador, weighed in via Twitter, sharing “#WhatIReallyReallyWant is to see Goal 5 – Gender Equality achieved @theGlobalGoals.” Her international work to promote gender equality over the past several years has made Watson an important voice in promoting women’s rights.

Project Everyone is an organization which works to promote the accomplishment of the Sustainable Development Goals. The Sustainable Development Goals include that which Watson singled out in her response to the campaign, Goal 5: “Achieve Gender Equality and Empower All Women and Girls.” Many of the other goals, which seek things like inclusive and quality education, also stand to enable the empowerment of girls and women.

The relationship between female empowerment and achieving sustainable development also works in the other direction. Gender equality and opportunities for women to be educated and contributing members of society is a key step in achieving goals like ending poverty, which is Sustainable Development Goal number one.

Global goals and Project Everyone’s “Wannabe” remake ends with a message and a call to action. “Girl Power has come a long way, let’s take it further,” comes upon the screen following the video.

The impact and scope of the #WhatIReallyReallyWant campaign represents a large step in the right direction towards eliminating gender inequality, gender violence and unequal access to education. The importance of empowering girls and women is far-reaching. The potential which is unlocked when female equality is promoted has a direct impact of achieving Sustainable Development Goal number one: “Ending poverty in all its forms everywhere.”

– Charlotte Bellomy

Photo: IBI Times