The Best Time To Ask For A Donation

donation time
It is no secret that when people are in a better mood, they are more likely to be generous. Psychology Today and Lifehacker demonstrate that the best time to ask for a favor is when the sun in shining and right after meals. If the weather is permitting and a person is well fed, the chances of receiving a donation will increase.

Asking for a Donation: The Secret Formula

A study done by French researchers found that on sunny days, 22 percent of people were willing to help out, whereas on cloudy days only 14 percent were willing. These results are not drastic; however the difference between a yes and no could still depend on the sun. So, when asking for a donation, consider trying to plan for a bright, sunny day.

Timing is everything when asking for donations, and science shows that right after meals is the best time to get a yes. Psychology Today looked at the difference in how prisoners were sentenced after lunch and later in the day. They found that the judge was much more lenient after lunch. After the lunch break, 70 percent of prisoners were granted parole, whereas in the late afternoon that dropped to only 12 percent.

The proper time to ask for donations, mixed with the right methodology, could be the key to successful fundraising. Lifehacker points out that the best way to ask for a favor is by getting the donor to feel, not think. People are more likely to donate when they feel sympathetic towards the cause.

Notably, complementing the potential donor before asking for a donation is never a good strategy. The compliment falls flat once the donor realizes that there is an ulterior motive, so being genuine is crucial when fundraising.

When asking for a favor or donation, the best way to win someone over is by being authentic. Simon Sinek from Creative Mornings acknowledges that how the request is phrased, is crucial. An authentic request will have pleasantries come after asking for a favor, but pleasantries beforehand will appear insincere.

Nice weather, authentic character and at meal time have proven to be positive factors when seeking favors and donations. So take a potential donor out to coffee, sit outside, and tell them all about your organization.

Megan Hadley

Sources: Lifehacker 1, Lifehacker 2, Psychology Today, YouTube, Lifehacker 3