Artists Fight Poverty Through the Global Citizen Ticket Drive
Music fans all over the country are constantly scrounging for those rare ticket opportunities that make the concert-going lifestyle more affordable. Especially for those still in school, ticket prices represent a significant obstacle to enjoying a favorite band or a killer night out with friends. So, whether it’s through a radio contest, ticket lottery, or sponsored corporate giveaway, free tickets are always nice. Now artists are making it possible to score those free tickets and tackle global poverty at the same time.
The Rolling Stones reports that major artists, like Pearl Jam and Bruce Springsteen, have joined Global Citizen Ticket Drive to donate two tickets from every show they play to inspire social activism. The idea is to place the tickets in a lottery where fans can use points they have gathered as the entry fee. The tickets come from the artists’ personal stash. So, there’s no worry about the shows selling out beforehand.
Fans collect points by setting up an account on Global Citizen’s webpage and posting poverty awareness videos on social media websites, signing petitions, or contacting local politicians among many other ways. Once an account holder has earned points, he or she can search local venues for their favorite artists and dump their easily-earned points into a lottery for the two available tickets. It’s that easy!
Not only are the usual suspects involved in the charity drive – Pearl Jam has a long history of donating to such drives, others were quick to answer the call: Kanye West, My Morning Jacket, and Black Sabbath have agreed to contribute two tickets a piece from their shows. Actually, the list is really impressive. Even major festivals, like Coachella and Bonnaroo, are on board.
For Black Sabbath, the move is a timely one, as they also just released a new album and are already plotting their next world tour. The album features a hit song, “God Is Dead,” which Ozzy notes is a commentary on global terrorism. In line with their general attention to global issues, it’s no wonder that the band is backing Global Citizen Ticket Drive.
The ticket donation drive is only one of Global Citizen’s means to address global poverty; they also put on a concert just last year that netted $1.3 billion for the cause. Headlining the show were Neil Young and Crazy Horse, the Foo Fighters, and the Black Keys.
– Herman Watson
Sources: The Rolling Stone, Global Citizen, Look to the Stars, CBS News, Loudwire