Sports have been a fundamental activity that brings communities and entire countries together. Sports have such a positive impact that the United Nations declared April 6 as the official International Day of Sport for Development and Peace. Playing any sport not only contributes to a healthy and fulfilling life, but it also has the unique capacity to “foster connection, inclusion, and peace in an increasingly fragmented world.” ANTA, one of the largest athletic apparel companies in the world, has taken this meaning to another level by combining sports and poverty and expanding its agreement with the United Nations High Commissioner for Refugees (UNHCR) to support thousands of displaced children across Africa.

About ANTA

ANTA is a sportswear company, founded in 1991 by Chinese entrepreneur Ding Shizhong in Fujian, China. Although this company started as a small regional sportswear maker, ANTA has grown and become one of the largest and most important sportswear companies in the world. As of 2024, ANTA is the largest sportswear company in China and the third largest in the world, with a reported revenue of $9.8 billion in 2024. With more than “13,000 stores across all its brands and [employing] about 65,500 employees,” ANTA has worked to expand beyond China and have an impact worldwide.

Combining Sports and Poverty

Beyond their revenue and their growth, ANTA is a company that focuses on “contributing to global humanitarian assistance,” as Lai Shixian, Executive Director and Co-CEO, stated. With this mission in mind, ANTA entered an official partnership with UNHCR in 2023 to reach 300,000 displaced children worldwide. Over the last two years, ANTA provided $1.5 million in financial support and 1.2 million pieces of sporting apparel and equipment to displaced youth,” to children in Burundi, Kenya, and Ethiopia.

The Impacts

ANTA’s contributions to UNHCR and global humanitarian assistance have been fundamental to assisting children who have been forcibly displaced across the globe, especially in Africa. Private partnerships similar to this one facilitate international organizations to provide humanitarian assistance and relieve poverty. ANTA’s partnerships has allowed the UNHCR to maintain “refugee classrooms open during crisis by funding teachers and providing learning materials,” giving children the opportunity to access education and succeed in the future. Furthermore, Vice President of ANTA, Christina Li, emphasized how sports can be used as a tool to foster “inclusion and resilience,” creating hope for children and families experiencing displacement.

As the International Day of Sport for Development and Peace approaches, it is important to analyze how sports and poverty can go hand-in-hand. As sportswear companies continue to grow and develop, they can continue to contribute to global humanitarian assistance and change the lives of thousands of individuals, similar to Anta’s partnership with UNHCR.

– Rodrigo Salgado

Rodrigo is based in Boulder, CO, USA and focuses on Good News for The Borgen Project.

Photo: Flickr