In 2024, Biniam Girmay, the Eritrean cyclist, won several stages of the Tour de France; this was the first occurrence of a black rider winning a segment of the race. Further, this was the first time an African obtained the prestige of wearing a green jersey during any tour. In addition, Rwanda is to host the 2025 Union Cycliste Internationale (UCI) Road World Championships, another remarkable development in Africa’s series of firsts.

Racing is making substantial strides for inclusivity, diversity and multilateral cooperation. The inclusion of the African market benefits both the sport and the continent, which is now a great opportunity for material advancement and international investment.

The First Few Stages

The globalization of cycling is accompanying the inevitable march of progress. As companies, ideologies and values leak across the globe, the sport of cycling is pedaling into the limelight; meter by meter, creeping into the center of cultural exchange. The notoriety began in 2022, when Girmay won a stage at the prestigious Giro d’Italia and thrust Black Africans into the center of cycling. Over the past several years, Girmay has remained a successful sprinter, securing various victories across various races and stages.

His acumen was reaffirmed in 2024, with his green jersey, during the Tour de France. Girmay initiated an organized effort from the UCI to breach the African market and has remained an inspiration for many African cyclists. About the state of the presence of African cyclists, Girmay said, “It’s really good for the impact, a good vision for young talent, because if you work on that, especially in the European teams, if they invest a lot in African cycling for sure we can have a more global sport. And that’s always nice to see.”

Pushing Forward

Since then, the UCI has initiated establishing a training center for aspiring Black African cyclists. More than 10 to Brittany, France, to train for future competitions; the athletes originate from many countries, each representing their distinct cultures on the European roads. The aspiration of the program, endorsed by both the UCI and the International Olympic Committee (IOC), is to have local athletes excel in the regional Kigali championship. As such, they have been targeting young riders, hoping that, in two years, sundry successful characters will graduate from this program. The project began in 2023, hoping to prepare a generation of people capable of shining during the Rwandan competition.

The aforementioned World Championship in Kigali, Rwanda, is the axis for this whole affair. Announced in 2024, during the Zurich Championship, the monumental decision possesses the potency to establish a robust cycling community in Africa. With, on average, 124 countries broadcasting the race and more than 330 million viewers, this event is phenomenal exposure for the region.

The Last Few Stages

The tournament itself provides the potency for a thriving tourist industry. Any single international event unleashes a myriad of positive, economy-stimulating effects. This venture hopes to both inspire local athletes and expose the world to Rwanda. With each cyclist, a team, along with several fans and mechanics, will follow in tandem. These individuals will be exposed to the sprawling hills, vibrant grass and vivid culture.

This affair is an opportunity for Rwanda’s tourism industry to thrive, not only for the tenure of the competition but also for the residual effects of exposure. With this, faculties and institutions of commerce will be erected, providing adequate edifices for the constituents to operate, interact with and purchase from. For comparison, there was a 4.8% increase in foreign tourists during the 2016 Rio Olympic Games.

As for the athletes themselves, with the introduction of an additional sports industry, more aspirants will have the opportunity to be sponsored. While it is difficult to establish oneself in a sport requiring substantial infrastructure, heroes grant locals international exposure, thereby revitalizing the sport and the residents. Further, there is debate regarding “muscle drain,” or the impact of physically capable laborers leaving their respective nations for better opportunities.

Despite all of this, professional athletes are given the ability to return to their respective communities with connections and wealth. Potentially inspiring a new generation of athletes, all of whom can escape poverty by being thrust into the limelight. An amalgam of the aforementioned themes is present in Kenya, wherein the town of Eldoret benefited from the reinvestment of the country’s professional athletes.

The Finish Line

The finish line has yet to be crossed and many countries still suffer from poverty. However, as the bike pedals forward, the checkered line becomes more perceptible. The competition, the athletes-in-training and the current stars all provide distinct chances for prosperity.

Progress induced by globalism establishes the possibility of flourishing tourism and hospitality industries and reinvestment from athletes. As the line draws near, the glistening prospect of wealth becomes palpable. The internationalism of cycling is beneficial for the sport, as an abstraction and for the people.

– Jackson Hufman

Jackson is based in Glenwood, MD, USA and focuses on Good News and Celebs for The Borgen Project.

Photo: Flickr