Haute fashion house Gucci held a benefit on June 3 at its Manhattan location on 5th Avenue in honor of its charity program, Chime for Change. Many influential celebrities were in supportive attendance such as Beyonce and actress Blake Lively. The event celebrated the charity’s first anniversary, marking a year of explosive growth and international charitable influence.

Chime for Change is a charity and international women’s empowerment and awareness campaign sponsored by Gucci, cofounded by Salma Hayek Pinault, Beyonce Knowles-Carter and Frida Giannini, Gucci’s creative director. The campaign is partnered with charity powerhouses such as the Kering Foundation, the Bill and Melinda Gates Foundation, Facebook, Catapult, Twitter, Hearst Magazines and Kellogg’s.

Gucci pledged to donate $1 million in proceeds from its global perfume sales; Gucci fragrance customers can donate $5 from each purchase to various projects, charities and organizations supporting justice, health or education for women and young girls. It also set up an official Chime for Change website, through which direct donations to the latter programs can be collected online. The campaign is partnered with Catapult, which connects donors and volunteers directly to over 50 organizations throughout 38 countries worldwide.

These organizations are primarily focused upon the formerly mentioned goals of female education, justice and health; the program has thus far contributed significantly to these programs, and its progress is meticulously recorded online at Chimeforchange.org/impact-report. For example, the program provided enough funding for midwives in Cambodia to reduce the country’s high rate of maternal deaths during childbirth. It has also nearly completed gathering the funding necessary to both create homes for young girls in India and provide free, sanitary cesarean sections to impoverished women at the St. Damien Hospital in Haiti (a nation in which one in 10 mothers die during childbirth.)

Another page of the website tracks donation progress by percentage for various exigent causes, such as providing health services for 35 rescued victims of human trafficking at a time and funding peer education in Spain to prevent female genital mutilation, which affects over 100 million children globally.

Chime for Change makes it simple for customers around the world to easily contribute to many influential causes worldwide; it represents a meaningful and influential step towards alleviating world poverty.

– Arielle Swett

Sources: Chime for Change, Huffington Post, Catapult
Photo: Closet On The Go