On May 26, 2026, Ryoji Baba rang the Nasdaq Opening Bell at the Nasdaq MarketSite in Times Square, New York. Baba is the chief executive officer and representative director of rYojbaba, a Japanese consulting and health services company dedicated to fighting poverty through professional expertise and community-based services.

In traveling from Japan to New York to ring the Opening Bell, Baba aimed to further the organization’s anti-poverty cause. It is a goal the organization has pursued since its inception and may have an even bigger chance of achieving through this excursion.

rYojbaba’s History

rYojbaba’s roots trace back to 1989, when the Japanese health care organization Sakai Seikotsuin was founded. Over the past 38 years, it has served local health care communities throughout Japan, providing countless individuals with a better quality of life.

When rYojbaba was officially created in 2021, it sought to expand on the foundation Sakai Seikotsuin had established nearly four decades earlier. The organization was founded by professionals with deep experience in Japan’s legal and labor systems, including certified social insurance and labor consultants. These consultants are nationally licensed specialists in labor relations, employment matters, social insurance and human resource management.

On the “Our Story” section of rYojbaba’s official website, Baba explains how his personal experiences with poverty across Japan informed their goals to combat it. During his time working as a police officer, certified social insurance labor consultant and administrative scrivener, he encountered those severely disadvantaged by the systems they lived within. He decided to start this company to fundamentally solve these labor issues he had witnessed.

Baba acknowledges that these labor issues cannot be solved by corporate consulting or technology alone. It is important to involve individuals who can provide impartial consulting to companies, workers and labor unions. Provided these individuals have fair judgment and a true sense of justice, they can be crucial in providing rational solutions to these labor issues.

rYojbaba’s Accomplishments

rYojbaba has successfully created a labor union that waives union dues. This accomplishment, which no one else has achieved, has significantly increased the possibility of resolving labor issues altogether. Considering that labor issues directly inspired Baba to found this company, it represents a tremendous milestone.

The strengths of rYojbaba’s services lie in their ability to consult with both labor unions and employers. They can work productively with these groups, despite their interests often being at odds and resolve the problems of each employer one-on-one. This is aided by their understanding of various laws and regulations and their awareness of those in poverty who are often overlooked.

rYojbaba Attends Opening Bell Ceremony

As part of Nasdaq’s “Opening Bell” ceremony, Baba took the stage at the Nasdaq MarketSite alongside Brian Joyce, who works at the company’s market intelligence desk, to deliver a speech about his company’s efforts to fight poverty. “Our mission is to fight poverty and create opportunities for the next generation,” he said early in the speech. “We do not measure success only by profit, but by how many lives we can improve.”

After Baba finished his speech, he received the Nasdaq Opening Bell Crystal to commemorate the day’s bell ringing. Surrounded by other rYojbaba representatives, a 10-second countdown led to him ringing the Opening Bell by pressing a small screen in front of him, triggering applause from his team.

Final Remarks

“We know today is just one milestone,” Joyce remarked to Baba shortly before the bell ringing. “You have had many milestones up until this point and we know you will be back. We look forward to welcoming you back to celebrate future milestones.”

These words symbolize rYojbaba’s mission over the years. With every accomplishment, the company has worked to spread awareness of poverty globally. Whether or not they ring the Nasdaq Opening Bell again, achieving this for the sake of furthering a noble cause is a remarkable achievement.

– Benjamin Parker

Benjamin is based in South Burlington, VT, USA and focuses on Business and Technology for The Borgen Project.

Photo: Flickr