The Skincare industry is often catered towards luxury buyers, utilizing bold, minimalist designs and cutting edge technology. Specifically, NU Skin, a leading global brand with more than $1.7 billion in revenue in 2024, has made an emphasis on philanthropy. With such earnings, NU Skin has formed two philanthropy organizations.

The Force for Good Foundation

The main organization, the Force For Good Foundation, is a comprehensive nonprofit that focuses on improving the quality of life worldwide. Despite working with disaster relief and coastline preservation, the organization focuses on lifting children out of poverty without geographical constraints. Having been active for over 20 years in 50 countries and impacting more than 100,000 children, the Force For Good Foundation has undoubtedly been a leading organization in poverty reduction.

The secondary organization, Nourish the Children, is a for-profit social initiative focusing on combating hunger and malnutrition. Hunger plays a major role in adolescent poverty, causing 3.1 million deaths under the age of 5. Recognizing that at the bare minimum, children need to survive, NU Skin dedicates additional effort through Nourish the Children.

NU Skin’s Impact

NU Skin’s organizations undertook significant projects in Africa. The Force For Good Foundation has three programs in Malawi centered around conservation, sustainability, and access to clean water. The programs include the School of Agriculture for Family Independence (SAFI), Seeds of Hope, and Wells of Hope. SAFI introduces residents to sustainable farming techniques, with an increased yield of 700% after implementation.

The Wells of Hope, which built clean wells in villages each serving 500 people, reduces waterborne illnesses such as dysentery. Paired with Seeds of Hope’s preservation of native vegetation such as the sacred Baobab tree, villages have become increasingly secure and stable.

Food Distribution

In addition to development, Nourish the Children provides direct relief through distributing food to malnourished children in Malawi. NU Skin partners with food manufacturers to create VitaMeal, a nutrient rich vegetarian meal designed for malnourished children. Based on customer’s additional donations when a product is purchased, meals are manufactured and sent to Malawi. As each unit can feed up to 30 children for a month, more than 70,000 children receive food a day.

So far, the impact NU Skin’s Force For Good Foundation has made is monumental. As of 2023, the organization has given more than $3.5 million to advance the missions of the foundation. In the same year, NU Skin chartered 30 grants. Nonprofits need a stable amount of funding to stay afloat. On top of donations, NU Skin is dedicating a share of revenue to fund the foundation demonstrates significant philanthropic commitments and a desire to create value for the impoverished.

Companies such as NU Skin are leaders in promoting philanthropy in a luxurious industry. With noticeable success and impact on impoverished children, other high-end companies may follow suit. After all, a wealthy consumer base holds the most power to transform living conditions in impoverished communities.

– Owen Wu

Owen is based in Boston, MA, USA and focuses on Business and Good News for The Borgen Project.

Photo: Flickr